Industry News
Ipsos Research: Dutch iGaming Market Sees No Rise in New Customers
The opening of the online gambling market on 1 October 2021 has not led to a large increase in new customers who previously did not participate in online games of chance. This is evident from the Online Gambling Barometer, an annual survey of the Dutch online gambling market conducted by Ipsos on behalf of NOGA, the Netherlands Online Gambling Association. The number of Dutch people who have played online in the past twelve months has remained the same compared to last year; about 11% of the adult population.
Of the Dutch who have played online since 1 October 2021, 78% have only done so with providers licensed in the Netherlands. This means that Dutch people who previously played online anyway now largely do so in a safe and responsible environment, where consumer protection is key. Visits to illegal gambling sites, without a licence from the Netherlands Gambling Authority Kansspelautoriteit, have decreased drastically.
The new edition of the Online Gambling Barometer, which was published in full on the NOGA site, also shows that since 1 October 2021, the Dutch are seeing a lot of online gambling advertisements on television. A large part of the Netherlands welcomes far-reaching restrictions on gambling advertising. There is support for measures such as not allowing advertisements with famous sportsmen or role models, allowing TV advertisements only after 21.00 hours in the evening, and a ban on advertisements directed at young people and vulnerable groups.
Finally, it appears that most players find playing at an illegal site risky, but 70% of them do not know how to distinguish a Dutch-licensed provider from an illegal one.
Peter-Paul de Goeij, Director of NOGA, said: “The Online Gambling Barometer of Ipsos provides useful insights every year. It appears that the channelling of players towards the legal offer is well underway. We must, however, do everything in our power to keep the 78% of the players who have already been channelled to the local licensed offer, and to make the last 22% that still gamble illegally, choose for licensed providers. The Barometer also shows that 5% of the Dutch population belongs to the risk group for gambling problems, and among young adults this is 8%. It is this group that we must protect as much as possible against the risks that are inherent to gambling. This is only possible if they gamble with providers with a Dutch licence. Advertising is irritating, but it helps to achieve this goal – especially if it becomes even clearer that only legal providers are allowed to advertise.”
Asia
SiGMA Asia Awards 2024: Boomerang Partners Nominated for ‘Rising Star Affiliate Program’
The fast-growing Boomerang Partners affiliate program continues gaining global recognition, earning a nomination for the prestigious ‘Rising Star Affiliate Program 2024’ category in the Asia region
With a rapidly growing network of over 5,200 affiliates across 70+ countries, the dynamic Boomerang Partners affiliate program has been recognized as a finalist for the ‘Rising Star’ category at the SiGMA Awards Asia 2024. While Asia is not currently the central focus for brand promotion, this prestigious recognition from SiGMA is a notable honor that inspires Boomerang to fortify its global footprint and industry-leading position.
In 2023 alone, Boomerang’s achievements included paying over €50 million to affiliates, creating 22 exclusive branded games, hosting 82 tournaments across 30 regions, and expanding into 31 new markets. This followed prestigious wins like ‘Casino of the Year’ at the SiGMA Balkans/CIS Awards, ‘Commission Offer of the Year’ at the AffPapa iGaming Awards, and ‘Best PPC Affiliate’ at the SiGMA Europe Awards.
This year, Boomerang Partners is highlighting innovations like a worldwide traffic tournament and has already been nominated at the AffPapa, MAC, and AskGamblers Awards – eagerly awaiting the results across these prestigious voting processes and final selections.
“We actively collaborate with SiGMA, having participated in their events and been honored with SiGMA awards in other regions previously,” said Vitalii Prokofev, CEO at Boomerang Partners. “SiGMA sets the standard with premier industry events and accolades worldwide. This nomination at their Asia awards is valuable recognition that fuels our ambition to raise our global profile further.”
Boomerang Partners invites all affiliate managers and industry enthusiasts to learn more about their award-winning program. Voting for the SiGMA Asia Awards runs until May 20th. Winners will be announced at the June 3rd ceremony during the June 2-5 event in Manila.
Support Boomerang in the ‘Rising Star’ category while voting for other favorites at SiGMA.
The post SiGMA Asia Awards 2024: Boomerang Partners Nominated for ‘Rising Star Affiliate Program’ appeared first on European Gaming Industry News.
Hard Rock International
The Mirage Hotel & Casino to Begin Transformation into Hard Rock Las Vegas on July 17, 2024
Hard Rock International (HRI) announced its plans to cease operations of The Mirage Hotel & Casino as of July 17, 2024, to begin the transformation of the property into the highly anticipated Hard Rock Hotel & Casino and Guitar Hotel Las Vegas (HRHCLV).
Hard Rock will develop a new integrated resort featuring a nearly 700 ft. guitar-shaped hotel towering prominently in the center of the famous Las Vegas Strip.
“We’d like to thank the Las Vegas community and team members for warmly welcoming Hard Rock after enjoying 34 years at The Mirage. We’d also like to thank the Unions, community leaders, local and state government organizations and the Gaming Commission for their support and fair negotiations over the past year. Also, we are grateful to MGM for assisting with our transition,” Jim Allen, Chairman of Hard Rock International, said.
“While we pause for the incredible transformation of this iconic property, I’d like to thank all team members at The Mirage for their incredible commitment and helping us provide memorable experiences for our guests. We are planning to host collaborative hiring events with other employers in the Las Vegas community over the coming months. Connecting the thousands of talented Mirage team members who provide outstanding service with new employment opportunities is a top priority,” Joe Lupo, President of The Mirage, said.
HRHCLV is expected to double the current number of jobs at The Mirage for the Las Vegas community, while the renovation of the property will generate over 2500 construction jobs. Hard Rock will pay approximately $80 million in severance packages for eligible union and non-union employees remaining with the property through cessation of operations.
Industry News
IGT Reports First Quarter 2024 Results
International Game Technology PLC has reported financial results for the first quarter ended March 31, 2024.
“Innovative game, hardware, and systems solutions drove better-than-expected Global Lottery and Gaming & Digital performance in the first quarter. As a result, we are upgrading our full-year 2024 revenue and profit goals, which reflect broad-based momentum across key performance indicators in the balance of the year. We continue to make progress on separating Global Lottery from Gaming & Digital and preparing for the proposed transaction with Everi,” Vince Sadusky, CEO of IGT, said.
Key Highlights:
- Announced Gaming & Digital business to be spun off and combined with Everi Holdings Inc.; transaction expected to close in late 2024/early 2025
- Recognised with top honours at ICE London 2024 awards programmes including “Lottery Product of the Year” and “Best Diversity and Inclusion Employer”
- Received a supply contract extension from the UK National Lottery
- Executed licensing agreement with the Maryland Lottery for IGT’s patented Cash Pop draw-based game
- Mystery of the Lamp named “Top Performing New Premium Game” at 2024 EKG Slot Awards Show
- Awarded contract to provide PeakDual 27 video lottery terminals across Quebec
- Launched iGaming content in Rhode Island
- Achieved AAA MSCI ESG rating, the highest rating possible, and earned a gold medal sustainability rating from EcoVadis.
“We delivered a record organic profit performance in the first quarter, if we exclude Separation & divestiture costs. The Company is operating from a position of strength with historically low net debt leverage, ample liquidity, and manageable near-term debt maturities,” Max Chiara, CFO of IGT, said.
The post IGT Reports First Quarter 2024 Results appeared first on European Gaming Industry News.
-
Latest News3 weeks ago
The Importance of Data Quality Review Checks in the Gaming Industry
-
Asia3 weeks ago
Onlyplay Enters into Strategic Partnership with Ritchie Rabbit
-
Africa4 weeks ago
NE Group powers 888bets launch in Angola
-
Australia4 weeks ago
Tabcorp Partners with OpenBet’s Sportsbook Technology to Propel Growth and Enhance User Experience
-
Balkans4 weeks ago
Wazdan marks Croatian market entry with PSK partnership
-
Central Europe4 weeks ago
Apparat Gaming and edict egaming announce partnership
-
Africa4 weeks ago
Hub88 partners with LiveGames to enhance content offering
-
Brazil4 weeks ago
Kiron Interactive expands Brazilian presence with EstrelaBet partnership