Betsoft Gaming Appoints Anna Mackney as Head of Account Management

Betsoft Gaming has appointed Anna Mackney as its new Head of Account Management.

Mackney is having more than 10 years of experience in the industry. She joined the Betsoft sales team in 2015. Before that, she worked for UK-based Clarion Events, where she was part of the original team that devised and delivered significant industry events such as ICE, GiGSE and EiG.

Mackney’s responsibilities will focus on demand generation; planning, executing and measuring throughout every stage of the funnel in conjunction with the already successful sales team to ensure it maintains its position as one of the foremost content providers to the market.

In addition to driving new business forward, Mackney will ensure Betsoft’s world-class service and customer support will both retain and expand existing customers’ exposure to the Betsoft product portfolio to deliver and track profitable growth for clients.

“Anna is hugely professional at onboarding clients. Now, as she takes over the leadership of the team, we anticipate positive change and sustained growth as we move into new markets,” Matt Avison, Managing Director of Betsoft Gaming, said.

“There are significant plans for additional product verticals and accessing new regulated markets. Our aim is to ensure that we always remain the clients’ preferred content provider and that comes though delivering world class service alongside our hugely successful portfolio,” Anna Mackney, Head of Account Management at Betsoft Gaming, said.