Superbet Becomes Majority Shareholder in Lucky 7

Superbet Group has acquired a 60% stake in online casino operator Lucky 7.

Financial terms of the deal were not disclosed, but Superbet said the purchase marks the second step in its strategy, having made an initial investment in the platform during its start-up phase in early 2019.

Lucky 7 operates a number of online casino brands across multiple markets in Europe and America. The business has also applied for licences in other regions and expects to launch in three new markets within the next 12 months.

“Lucky 7 is an acquisition that complements our current expertise well and further diversifies the SB Group across multiple geographies. Additionally, it significantly boosts our online gaming revenue and brings product and marketing expertise the group will benefit from for years to come,” Johnny Hartnett, chief executive of Superbet, said.

“I have long been an admirer of Olof and the team from the other businesses they were involved with in the sector. Being able to partner with them to grow together is a great opportunity,” Johnny Hartnett added.

“We have a perfect match here. On the one hand we have Lucky 7, a relatively new but already strong company both in terms of absolute numbers, but also in terms of product, player experience, online casino, and digital marketing expertise. On the other hand, there is the Superbet Group known as the best multichannel sports betting operator in the Central and Eastern European region,” Lucky 7’s Orn said.