Sports data and AI technology company Stats Perform has partnered with fan engagement and sports gamification firm Sport Buff to deliver a comprehensive sports fan engagement solution across all platforms, including broadcast, browser iOS, Android and OTT.
Using Stats Perform’s advanced sports data and insights and Sport Buff’s unique interactive overlay, the partnership helps broadcasters, leagues, federations, competitions and companies increase user engagement through unique fan interactions and gamification.
“Sport Buff and Stats Perform are perfectly aligned to create a market leading platform to engage with the next generation of fans for some of the biggest sports competitions in the world. Together, we can seamlessly integrate our solutions to provide the ultimate on-screen and in-stadia experience that directly engages sports fans, delivering greater retention, fan insight and new sponsorship revenue models for our customers,” Benn Achilleas, CEO of Sport Buff, said.
“Through our new partnership with Sport Buff, our advanced data is used for interactive gamification of any live or historical competition, helping fans engage with their friends around the biggest competitions and enabling longer, more meaningful engagement sessions on our customer’s platforms. Together with Sport Buff, we can begin to replicate this unique offering to new and existing customers, creating a seamless next generation sports fan application offering. We are thrilled to officially add Sport Buff to Stats Perform’s SPIN program,” Wayne Ford, Senior VP of Global Partners and Channels at Stats Perform, said.
Stats Perform and Sport Buff are set to launch multiple new fan engagement and game integrations with select customers in the coming months.