BetGames.TV inks deal with betting solutions provider UltraPlay

Entire suite of live games will be available to company’s B2C clients

BetGames.TV, the leading live dealer betting games supplier, has signed a content deal with advanced betting solutions provider UltraPlay.

Games including Baccarat, Wheel of Fortune, and BetGames.TV’s innovative twist on Texas Hold’em poker, 6+ Poker, will soon be available to UltraPlay’s B2C clients, which include BUFF.bet, Betjoe and Elit Bet.

The advanced betting solutions provider has gone from strength-to-strength in 2020, recording a 500% turnover in eSports growth since March 2020, as well as greatly expanding its casino offering to include 4000 games from 40 leading casino providers.

Commenting on the deal, Richard Hogg, CCO at BetGames.TV said: “We’re delighted to have partnered with UltraPlay and look forward to our live betting games reaching an even greater audience than ever before.

“Our aim is to deliver a cutting-edge product that attracts high engagement rates and is a thrill for players and a success for operators, and we can’t wait to see what UltraPlay’s B2C clients make of them.”

Mario Ovcharov, CEO of UltraPlay, added: “BetGames.TV’s innovative live betting catalogue has rightfully earned a name for itself as one the industry’s most engaging betting propositions.

“We look forward to offering BetGames.TV’s products to our clients as well as a long and successful relationship together for many years to come.”

BetGamesTV’s award-winning offering can be integrated seamlessly and delivers a uniquely immersive betting experience. Its latest deal with UltraPlay follows in the footsteps of major agreements signed with platform providers Amelco and SBTech in April.

Dedicated to constantly developing and improving its games, BetGames.TV earned the highly acclaimed ‘Rising Star in Casino Innovation’ at December’s SBC Awards, as well as being shortlisted for five categories at this year’s EGR B2B Awards.