Gambling in the USA
IGT Announces Agreement to Sell 1,250 Historical Horse Racing Machines to Churchill Downs Incorporated
International Game Technology PLC announced that it has entered into an agreement to sell 1,250 historical racing machines (“HRMs”) to Churchill Downs Incorporated (“CDI”). The HRMs will operate on Ainsworth Game Technology’s proprietary HHR platform and will feature many player-favorite themes on some of IGT’s highest performing hardware.
HRMs are approved by the Kentucky Horse Racing Commission and utilize the results of previously run, live horse races to generate player outcomes.
CDI will utilize the IGT HRMs at their Kentucky gaming facilities including Derby City Gaming in Louisville, Oak Grove Racing, Gaming & Hotel in Oak Grove when it opens in September 2020, Newport Racing & Gaming in Newport when it opens in early fourth quarter 2020 and future facilities.
“CDI is excited to introduce IGT’s HRMs with their top-rated themes to our venues and players,” said Austin Miller, CDI Senior Vice President, Gaming Operations. “IGT’s vast content library and reputation for delivering world-class products aligns with our commitment to delivering premier gaming and entertainment experiences to our guests.”
“We believe offering IGT’s content and hardware with our proven HHR platform will elevate the player experience in Kentucky,” said Ryan Comstock, Ainsworth Chief Operating Officer. “Having an industry-leader such as IGT partner with us helps to validate the relevance of and bright future for this exciting part of the gaming market.”
“Adding HRMs to IGT’s vast portfolio further strengthens our position as an end-to-end solutions provider and creates new opportunities to help drive our customers’ growth,” said Nick Khin, IGT Chief Operating Officer, Gaming. “Our HRMs will be offered on some of our top-performing hardware including the CrystalDual 27, CrystalSlant and CrystalCurve cabinets, and will leverage some of the most recognizable themes in the gaming industry such as Fortune Coin, Griffin’s Throne and Stinkin’ Rich.”
Compliance Updates
Play’n GO awarded Pennsylvania license
Play’n GO has continued on its upward trajectory in North America by landing its latest US iGaming licenses and will soon supply its award-winning content portfolio to operators and players in Pennsylvania and Delaware
These licenses are the fifth and sixth obtained by the Swedish gaming giants in the USA, following New Jersey, Michigan, West Virginia, and Connecticut.
Play’n GO have taken a dual-pronged approach to its strategy in North America, with these US licenses being complimented by the company’s success north of the border in Canada, where Play’n GO was one of the first suppliers to be licensed to supply slot games in the province of Ontario.
Although early in its American journey, Play’n GO games such as Piggy Blitz, make regular appearances in the top 15 most popular titles in all of North America*.
Magnus Olsson, Chief Commercial Officer for Play’n GO, said: “Play’n GO content is the most conducive to player retention across the industry. With player acquisition costs sky high in the US, we’re pleased to be able to offer operators in Pennsylvania access to our content which will keep players coming back for more.
“We are determined to be the number one casino gaming supplier in every regulated market in the world, and given that we are thriving in more than 25 jurisdictions around the world where we have a license, we fully expect a similar success story in Pennsylvania in the coming years.”
Play’n GO is set to release more than 50 online slot titles in 2024 and is active in more than 25 regulated jurisdictions worldwide, including Ontario, New Jersey, Michigan and West Virginia in North America.
Experi-MENTAL
Lightning Box concocts scientific experiment with new release Experi-MENTAL
Light & Wonder, Inc. (NASDAQ and ASX: LNW) (together with its subsidiaries, “Light & Wonder” or “L&W”) announced the launch of its new game, Experi-MENTAL, stacked with features, modifiers and a clash with the mad scientist.
Experi-MENTAL has two in-game features to enhance the overall player experience.
This 3×5 title, exhibits the distinctive Expanding Wild Feature, which can award huge prizes for players should the Wild Brain symbol expand and replicate by five times during the Free Games round.
When players enter the mad scientist’s lab, they will stumble across the Upgrading Feature, which zaps the 9, 10, J, Q, K or A symbols into high-paying icons, including Test Tubes, Power Switch, Cat, Pug or Man. The wins are then accumulated and paid out once the reels have stopped spinning.
The Barrel Pick Feature can radio-activate the feature by awarding an extra 15 Free Games, as players are presented with highly dangerous barrels with an unknown material.
A meter appears when players select a barrel, with a red area and a green area in view. Landing on the meter’s green area ensures the Free Games round is triggered and additional games are awarded but landing in the red zone activates only the round itself.
The classic Free Games mode is unlocked when Scatter symbols appear, with five Scatters granting the maximum of 10 Free Games and the Barrel Pick Feature. During the round, Free Games can be retriggered at any time.
Experi-MENTAL is set to go live with Caesars in New Jersey, Michigan and Ontario initially, and will be available at a later date to customers of Light & Wonder’s industry-leading OPENGAMING platform.
Michael Maokhamphiou, Studio Director at Lightning Box, said: “Experi-MENTAL is one Wacky slot game, and we believe it can propel our slots onto the next level.
“During this game, players can unlock some new features, which add a dramatic element to this slot and classic round that are a cornerstone of Lightning Box’s portfolio. We are in no doubt will love taking on the mad scientist in this epic title.”
Rob Procter, VP of Game Development at Light & Wonder, said: “2024 is going to be a big year for Lightning Box and the launch of Experi-MENTAL gives players the opportunity to showcase this thrilling game.
“With a variety of different features exhibited on this captivating title, it sets Lightning Box apart from its competitors, ensuring the player experience is unrivalled.”
Gambling in the USA
SlotsCalendar Successfully Launches in the U.S. Market
SlotsCalendar has launched its tailor-made platform for American users: https://www.slotscalendar.us. The brand’s clear aim is to provide a digital environment where impartial and informative content is optimized specifically for the American market.
SlotsCalendar has turned itself into a well-established brand in the iGaming field, with over 3 million users in 2023 and a forecast of 7 million for 2024. It managed to do so by blending a clear identity philosophy and a properly optimized platform from a technical point of view. The brand succeeded in becoming an authoritative and trustworthy voice in the industry in which it is active.
The platform’s launch in the international iGaming scene has seen it gain traction in the British market as well. Despite the UKGC’s notoriously exigent standards, SlotsCalendar’s quality-driven approach has propelled it into a successful yet legally compliant sphere in the UK. Given its rising popularity among players without cutting any regulatory corners, the brand proved to be a viable business model.
Consequently, expansion in other markets was a natural step forward. In its data-driven fashion, SlotsCalendar’s staff commenced a project that aimed at replicating its success. The US, a market where iGaming is becoming increasingly popular, was identified as a viable field that could benefit from SlotsCalendar’s expertise in the digital gaming world.
Viorel Stan, CEO of SlotsCalendar, said: “The complete faith I have in the team we built at SlotsCalendar leads me to be utterly convinced that our brand can work in any market. Our belief in unabashedly providing relevant and unbiased information is a universal value that we implement in every single thing we do. By adapting our business model according to the necessities of each state where iGaming is a legally accepted source of entertainment, we ensure that we speak to the needs of our users. We’re delighted to make yet another leap in our quest to prove why our vision, paired with a relentless work ethic, can be of great help to any player out there.”
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