The Belgian Association of Gaming Operators (BAGO), the influential organization in encompassing more than 70% of Belgian gambling companies, has endorsed the code of conduct on responsible advertising for online gambling published by the European Gaming and Betting Association’s (EGBA).
The code intends to enhance the responsible online gambling advertisement in Europe. It proposes certain essential standards for advertising content as well as the manner in which the ads relayed through social media. The code, which especially focuses on protecting the minors, will apply to all media platforms.
BAGO has agreed to promote the code and encourage its member companies to sign up to the code.
EGBA welcomes the endorsement. Maarten Haijer, Secretary General of EGBA said: “EGBA welcomes BAGO’s endorsement of our code and their commitment to promoting responsible advertising. We encourage other associations and companies to sign up to the code and play their part in promoting more responsible advertising across Europe’s online gambling sector.”