Industry News
OZ Sports uses Augmented Reality to put football fans at the heart of closed-door broadcasts
OZ Sports partners with RVX to launch OZ ARENA, using innovative AR technologies that are set to bring fans from home into live broadcasts when football resumes in the wake of COVID-19.
Virtual fans can personalise their experience with their own avatars, club shirts, genuine cheers from home via an app – and even appear in their preferred seat.
OZ ARENA while standalone, also forms part of the OZ Connected Stadium, the one-stop-solution for leagues and federations to augment their sports by capturing, enhancing and distributing content.
Throughout history, there have been pivotal moments of disruption that have completely redefined the norm. Coronavirus is accelerating change, almost subconsciously, that will completely change the face of business, industry, our entire daily life, including sport.
When football returns post-lockdown, it will be in unprecedented circumstances. For the millions of match-starved fans around the world, there won’t be a quick fix to live match withdrawal symptoms once Coronavirus restrictions are lifted. Yet, there are opportunities for federations, leagues and broadcasters to transform and revolutionise the home viewing experience.
Venues might be physically deserted, but through cutting edge augmented reality and visual effects – the likes of which have been embraced in the world of esports and streaming – fans will still be able to be at the heart of the action. There is light at the end of the tunnel. Introducing the new game: welcome to OZ ARENA.
OZ Sports and RVX, whose most recent work has been seen in various Hollywood blockbuster movies and TV series, are rolling out new technology and services for rights-holders of leagues to make the experience more engaging for the fans.
With the new solution, which also integrates into the wider OZ Connected Stadium, spectators can be dynamically added to live broadcasts with the use of advanced augmented reality technology. Fans can pick their avatar, club’s shirt, have their face painted, and even appear in the stadium in their favourite seat. Fans can also get their voice heard, by participating as either audio-only or with immersive visual participation in the live broadcast.
OZ ARENA tech can either completely replace the stadium entirely or augment spectators into existing empty stadiums. The process is added to each camera feed in the workflow opening up support for multi-camera processing.
OZ ARENA has advanced audio support, where fans can use an app to add live audio to the broadcast. The servers aggregate all fan audio, using low-latency time synchronisation and AI algorithms, to manage volume levels, enabling fans to yell as loudly as they like remotely, without overpowering the audio stream. These solutions enable broadcasts to maintain full integrity and sound effects during fan-free games.
“Due to Coronavirus, we will see more games to be played behind closed doors with bans on large-scale public events. It is our job to keep the experience still as exciting as during the non-pandemic world. We do that by learning from esports, bringing new exciting elements into the real-world broadcasts. Our augmentation filters can be customised based on the branding strategy and the creative plan of the league,” said Gudjon Gudjonsson, CEO of OZ Sports.
“The idea is to protect the integrity and experience of the game, by turning the attention away from the empty stadium, and instead replacing it with appealing surroundings to make the game more interesting, and as close to reality as possible. These are times to explore and experiment, to make sports even more appealing and to bring it closer to the latest developments in esports” continued Gudjonsson.
“We have brought together world-class 3D visual artists, developers and technologists, with a range of honours and awards – including numerous Emmys, VES and D&AD Awards,” said Dadi Einarsson, CEO of RVX. He continues: “The team for this solution has previously delivered visual effects for blockbusters films, TV, video games and VR projects including Everest, Gravity, The OA, 2 Guns and Sherlock Holmes. Our experience with AAA quality visuals coupled with cutting edge AI and AR solutions put us in the perfect spot.”
The AI and machine learning team include PhDs and specialists on both player and ball tracking that have developed a low-latency perception framework for a detailed semantic understanding of sports games. This framework is a combination of state-of-the-art object detectors, trackers and classifiers which are trained to perform in sports environments. OZ Sports technology can uncover the true state-space of the sport and infer meaningful sport-specific abstractions from the game from velocity vectors in a 3-dimensional space.
The OZ ARENA solution can be applied to live production as a per-match service. It supports both audio-only and the full immersive audio-visual solution. The OZ ARENA system is an integrated part of the OZ Connected Stadium, and can also be installed at broadcaster’s facility, OB truck, or at the stadium.
Rights-holders and broadcasters can contact OZ Sports for quotes on deployments by visiting www.oz.com.
About OZ Sports:
OZ Sports mission is to give every sports league affordable technologies to create immersive and spectacular video experiences with no sacrifice in quality.
Centred around our global roll-out of the OZ Connected Stadium system at sports venues worldwide. A simple, one-time setup, offering sports leagues an outstanding fan experience with exceptional production, VAR, visual augmentations, player tracking, and global distribution via branded apps.
Evoke, one of the world’s leading betting and gaming companies with internationally renowned brands including William Hill, 888 and Mr Green, announced the establishment of a new Technology Committee of the Board effective immediately.
The Committee will be chaired by Independent Non-Executive Director Susan Standiford. Non-executive Directors Limor Ganot and Ori Shaked will also be members of the Committee.
The Committee will provide Board-level oversight of evoke’s major technology investments and initiatives, ensuring alignment with business strategy, risk management and operational effectiveness.
Jon Mendelsohn, Chairman of evoke, said: “In a world where technology is evolving at break-neck speed and in an industry where technology leadership is a core driver of sustainable success, our Technology Committee will play an important role in strengthening the Board’s governance and long-term strategy development. The Committee will focus on providing transparency and insight across our product, technology, data and operational initiatives as well as informing the Board and executive leadership on technology trends with the potential to shape the Group’s long-term competitive advantages.”
The post Evoke Announces the Establishment of a New Technology Committee appeared first on European Gaming Industry News.
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
Seminole Hard Rock Hotel & Casino Tampa has been named the luckiest casino in the US according to a recent study conducted by Casinos.com. The resort claimed the top spot based on an in-depth analysis of Tripadvisor reviews, measuring the frequency of luck-related keyword mentions. With a 25.49% luck rate, Seminole Hard Rock Tampa topped the list thanks to glowing guest feedback, including frequent mentions of jackpots, hand pays and bonus wins. 50 reviews mentioned the word “jackpot,” and 19 even referenced a “hand pay.” Casinos.com tracked keywords such as lucky, luck, won, winning, success, jackpot, hand pay, winner, bonus, profit to determine which U.S. casinos inspired the most winning moments among visitors.
The Missouri Gaming Commission has announced that it has officially begun accepting applications for sports betting license. The Commission made the announcement following the unanimous approval of a resolution drafted Tuesday that approved the licensing process. The resolution passed after Gov. Mike Kehoe’s office reviewed it. The licensing period opens roughly six months after Missouri voters narrowly approved a constitutional amendment legalising sports betting. The measure passed by less than half a percentage point, with a margin of less than 7500 votes.
Underdog Fantasy has relaunched its draft-style daily fantasy sports (DFS) games in New York, nearly two months after it withdrew all of its DFS competitions from the Empire State. The decision to withdraw all DFS contests from New York in March came after a ruling from the New York State Gaming Commission in which the commission determined Underdog was not in line with the state’s current DFS law. An Underdog Fantasy spokesperson confirmed the company is still working under a temporary license. The New York State Gaming Commission agreed to allow the company to offer its draft DFS games with the temporary license. Most DFS companies in New York operate with a temporary license.
New Partnerships
Pollard Banknote Limited has congratulated the West Virginia Lottery on the successful launch of Royal Court Riches, its first eInstant game from the Pollard Digital Games Studio. Royal Court Riches has already demonstrated strong performance in multiple markets—in its first international launch, it achieved that jurisdiction’s highest tickets sold, total sales and gross gaming revenue within its first 30 days of release. Royal Court Riches is the first in a series of games from the Pollard Digital Games Studio slated to launch in West Virginia this year.
SYNOT Games has announced a new partnership with Caliente, one of Mexico’s top gaming platforms. This collaboration marks an exciting expansion for SYNOT Games, as it brings its acclaimed portfolio of gaming content to the Mexican market. It enhances Caliente’s offerings with an extensive array of high-quality slot games such as Respin Joker, Book of Secrets, Realm of Lions and Forest Maiden, designed to captivate players and boost engagement. Caliente with its strong presence in Latin America, is the perfect partner for SYNOT Games’ expansion into the region. The partnership aims to deliver an exceptional gaming experience, combining SYNOT’s visually rich, innovative games with Caliente’s extensive reach and reputation.
The post Gaming Americas Weekly Roundup – May 19-25 appeared first on European Gaming Industry News.
Industry Awards
Betsson Group Nominated in 14 Categories at the Women in Gaming Diversity Awards 2025
Betsson Group has been nominated in 14 categories at the Women in Gaming Diversity & Employee Wellbeing Awards 2025, hosted by Clever Duck Media. These include five company-wide nominations and nine individual nominations for eight of its employees.
These annual awards celebrate excellence in equality, diversity, inclusion and employee wellbeing across the global gaming industry. Since its launch in 2010, the event has solidified its position as one of the global gaming industry’s most respected diversity accolades.
The categories in which Betsson Group and its employees have been shortlisted include:
Company Category Nominations:
Best Diverse Place to Work
Community Engagement
Company of the Year (Operator)
Diversity & Inclusion
Great Place to Work Award
Individual Category Nominations:
Affiliate Leader – Shakyra Jonsson
Employee of the Year (Operator) – Lisa Mifsud
Excellence in Customer Service – Gabriella Larsson
HR Champion (Operator) – Tamara Klibadze
Innovator – Lena Nordin
Inspiration of the Year (Operator) – Lena Nordin
Positive Role Model of the Year (Operator) – Lara Lombardi
Star of the Future (Operator) – Jessica Carrillo Miranda
Young Leader of the Year (Operator) – Chellyanne Cassar
These nominations reflect the company’s ongoing dedication to creating a workplace where employees feel valued, respected and empowered to succeed. At Betsson Group, diversity, equity and inclusion are more than buzzwords; they are embedded in the company’s culture, values and daily actions. In previous years, Betsson has been recognised at the WiG Diversity Awards for Best Diverse Place to Work (2022 and 2024), Company of the Year (2019 and 2022) and for Diversity & Inclusion (2021). For the individual categories, Betsson employees have previously won Excellence in Customer Service, Star of the Future and Young Leader of the Year.
The post Betsson Group Nominated in 14 Categories at the Women in Gaming Diversity Awards 2025 appeared first on European Gaming Industry News.
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