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Affiliate Industry

Raven Puts MrQ.com on Track for Success

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Two of the industry’s most disruptive i-gaming brands join forces, as innovative affiliate tracking platform Raven Track has partnered with Lindar Media to provide an integrated solution for its white-label casino, MrQ.com.

Value-added features such as compliance services and two-way API integration combine with targeting technology to optimise performance and generate affiliate commission calculations.

Raven Track is the latest venture of MD Warren Jacobs, who said:

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“The Raven Track team can boast having more than 30 years of expertise in the online gambling sector, and we have first-hand experience dealing with a variety of challenges in affiliate tracking. This gives us a clear edge over competitors.

“We’ve been on both sides of the equation, and we understand the problems faced by affiliates and operators in today’s market. It put us in a unique position to consider all facets of tracking, which allowed us to create the Raven Track platform.

“We launched the service to offer a bespoke service to a hand-picked group of partners, including global operator Betfred. The results were thoroughly successful, and even surpassed our expectations.

“Now, we are delighted to be working with such a dynamic brand as MrQ.com. We are keen to boost their marketing offering through the new features we have integrated on Raven.”

Savvas Fellas, Managing Director at Lindar Media, added “Raven are a great fit for us as we continue to scale. We believe that investing in the very best technology should be at the heart of everything we do. Since MrQ.com have worked as advertiser/publisher with other platforms, we are confident in Raven’s ability to streamline processes and accurately monitor performance, allowing us to focus on other growth areas of the business.”

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Besides the work with mega-brand Betfred, Raven Track has more than 20 brands currently onboarded across 7 affiliate programs, including award-winning brands like Kerching, Pots of Luck, and 21bets Casino. Combined, the platform already serves over 70 million clicks monthly.

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Affiliate Industry

Exciting Changes to the European Gaming Congress 2024: More Value for Operators & Affiliates!

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HIPTHER is thrilled to announce a dynamic shift in focus for the upcoming European Gaming Congress (EGC) 2024, taking place in the vibrant city of Warsaw between 15-16 October! Our aim is to better serve our community of operators and affiliates by offering a richer, more diverse range of topics and panels.

While we will continue to provide critical insights with two compliance panels focused on Poland and the combined Nordic + D-A-CH regions, we are expanding our agenda to include exciting new topics that cater specifically to your interests and needs:

Esports: Exploring the rapidly growing world of competitive gaming and its integration with traditional gambling.

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SEO: Strategies to optimize your online presence and drive more traffic to your platforms.

Marketing & PR: Innovative approaches to branding, customer engagement, and public relations in the gaming industry.

Fintech: Discovering the latest financial technologies transforming the gaming payment landscape.

Blockchain: Understanding how blockchain technology is revolutionizing transparency, security, and operations within gaming.

Special Offer: 30 Free Tickets for Affiliates and Operators!

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To celebrate these exciting changes, we are offering 30 FREE TICKETS exclusively for affiliates and operators. This is your chance to gain invaluable knowledge, network with industry leaders, and stay ahead of the curve in the ever-evolving gaming landscape.

Don’t miss out! Secure your free ticket today and be part of the transformation at EGC 2024.

Claim Your Free Ticket Now: https://hipther.com/events/egc/freetickets-egc2024/

Join us in Warsaw for a groundbreaking event that promises to deliver unparalleled insights, innovative discussions, and exceptional networking opportunities. We look forward to welcoming you to the European Gaming Congress 2024!

Stay tuned for more updates and detailed agenda announcements.

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The post Exciting Changes to the European Gaming Congress 2024: More Value for Operators & Affiliates! appeared first on European Gaming Industry News.

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Affiliate Industry

SOFTSWISS Triumphs at EGR B2B Awards 2024

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Affilka by SOFTSWISS, a leading provider of affiliate management software for iGaming, wins in the Affiliate Software Supplier category at the esteemed EGR B2B Awards 2024.

The EGR B2B Awards celebrate the very best service providers in the online gaming industry. The accolade recognises the achievements of suppliers from across all the major industry spheres, including gaming and betting software, IT and infrastructure, payments and safer gambling tools.

Award-winning Affilka by SOFTSWISS provides top-notch affiliate management software that integrates with any casino, sportsbook, or poker platform, ensuring productive operator-affiliate relationships. Currently, the software powers over 360 brands, having almost 260 thousand affiliate accounts. 

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The software includes integrated payment systems, which help operators to process payments directly from the Affilka’s back-office in a few clicks. The software also provides interface customisation, multi-product management and dedicated support. Zero setup fees and real-time tracking and reporting also represent significant advantages of the platform.

Vitali Matsukevich, Chief Operating Officer at SOFTSWISS, expresses his pride: “The team is honoured to achieve such a valuable accolade. Our unwavering commitment to pushing the boundaries of possible and changing the iGaming industry for the better through technologies and innovations made this prominent win real. On behalf of the entire team, I extend my heartfelt gratitude to all our partners and clients, whose trust and support fuel our enthusiasm.”

Success at the EGR B2B Awards is the second accolade to the Affilka by SOFTSWISS’ collection in 2024. In March, the company was named the best Affiliate Marketing Solution at the Asia Gaming Awards.

SOFTSWISS was also named as a silver winner in the Sportsbook Platform Supplier category at the EGR B2B Awards. The SOFTSWISS Sportsbook covers 2,000+ unique markets with 100,000+ live events in 200+ sports, including esports and premium cricket. It provides a seamless, secure, and efficient environment for both operators and players. 

 

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About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 20,000 casino games, the Affilka affiliate platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post SOFTSWISS Triumphs at EGR B2B Awards 2024 appeared first on European Gaming Industry News.

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Affiliate Industry

MightyTips announces new partnership with SportBet

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MightyTips has today announced that it has signed a partnership with SportBet, a crypto platform focusing on iGaming, in a deal that will further increase the exposure of the site to a much wider audience.

SportBet is changing the world of iGaming with its decentralised platform built on the EOS blockchain. The company’s innovative approach eliminates the need for identity verification and deposits, making it easier and more accessible for users to engage with the practice of light entertainment.

With SportBet, anonymity is guaranteed as all transactions are recorded on the immutable EOS blockchain, which strengthens transparency and fairness. And with direct payouts to the user’s EOS account, there is no need for any third-party intermediaries, therefore reducing transaction fees and increasing overall cost effectiveness and efficiency.

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They hold a license from the Mwali in the Comoros Union, and the sweeping mission statement from the site is to ensure it is a hub of enjoyable and relaxing iGaming entertainment.

Lola Niles, SportBet Affiliate Manager, said: “Sportbet.one partners with MightyTips to offer users high-quality and reliable options for bitcoin betting. This collaboration combines the extensive expertise and knowledge of both platforms, providing players with a unique experience in the world of sports betting.”

Eugene Ravdin, MightyTips Communications and Marketing Manager, said: “We hope MightyTips can help SportBet elevate this exciting concept to the next level. We can’t wait to get started working with an impressive group of tech entrepreneurs.”

According to a 2022 count from Chainalysis, a blockchain analytics company, there were about 70 crypto-friendly casinos and/or bookmakers in operation. That number has skyrocketed over 300 in recent years.

The ever-increasing demand for online anonymity, a seemingly unquenchable need for a shake-up of worldwide financial institutions, and the genuine uptick in iGaming quality means the industry continues to remain an attractive proposition.

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The post MightyTips announces new partnership with SportBet appeared first on European Gaming Industry News.

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Offering comprehensive coverage on all aspects of the gaming sector, our daily posts include online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

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