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Context Networks has signed a multi-year publisher agreement with Play Globally Inc, the operator of Poker Racebook and Poker Sportsbook, to manage all advertising and sponsored tournaments on the Poker Sportsbook mobile app for select casinos and other jurisdictions.

Context Networks has its Contextual Promotions Media Network to deliver analytics with deep insights, enhancing outreach through blockchain, machine learning and artificial intelligence.

“At a time when gaming and sports fans need something to look forward to, we are thrilled to connect with Play Globally to help them reach more fans and to host outstanding online tournaments. As more fans turn to apps and online options, this agreement will enhance opportunities for players and gamers in both casino environments and on mobile devices across the globe. The combination of these technologies provides new valuable revenue opportunities for casinos in the form of a value-added experience for players,” Matthew Olden, Founder and CEO, Context Networks, said.

“We are excited to have partnered with Context Networks for new and enhanced casino and social mobile gaming experiences. At a time when social gaming downloads are exploding, fans’ appetite for sports is ravenous, and casinos want added value for their guests, the Context Networks and Play Globally combination uniquely delivers on all bases,” Stephen Dunham, President and CEO of Play Globally, said.