Relax Gaming, igaming aggregator and supplier of unique content, has signed an intellectual property deal with ReelPlay for the application of the Infinity Reels
First spearheaded by ReelPlay’s blockbuster slot El Dorado, Infinity Reels
Following the feature’s instant success, Relax has attained the rights to the trademark and licence on behalf of all its partners, allowing the supplier’s in-house developers, Silver Bullet studios and Powered By partners the option of incorporating the innovative mechanic into upcoming games.
The two companies first joined forces in 2019 with the integration of the Australia-based developers’ proprietary titles to the Relax Gaming platform and extended the distribution agreement this year to include third-party content from ReelPlay’s selected studio partners such as Boomerang Games and Gameslab. ReelPlay’s latest slot release, Giza Infinty Reels
Simon Hammon, CPO of Relax Gaming, said: “ReelPlay’s widely successful release of El Dorado Infinity Reels
“The IP deal reflects our commitment to enhancing value and passion for innovation. We look forward to delivering even more Infinity Reels
David Johnson, CCO at ReelPlay, said: “Proudly first to market with innovative and inspirational concepts, ReelPlay have only just scratched the surface of what is possible with Infinity Reels
“ReelPlay expect this latest deal to unlock a world of new potential for all involved. Relax offer the perfect base to provide for competitive collaboration and we are excited to see how Relax and their partner studios incorporate the Infinity Reels
Relax Gaming’s rapidly expanding portfolio now offers partners over 1000 casino games, including aggregated content from its Silver Bullet and Powered By partners as well as leading titles from the supplier’s proprietary collection.