Industry News
Enteractive expands partnership with Gaming Innovation Group to integrate three flagship brands into (Re)Activation Cloud®
Enteractive has signed a deal which will see Gaming Innovation Group’s (GIG) flagship brands Rizk, Guts and Kaboo integrate with Enteractive’s reactivation platform.
The online gaming brands will enhance their reactivation performance through the addition of the Enteractive’s (Re)Activation Cloud® plug-and-play service.
The (Re)Activation Cloud® is driven by human interaction and boosts the operator’s P&L by activating inactive players. This is done by having personalised conversations on the brand’s behalf, which begins where the CRM processes end. High touch interactions require empathy and high awareness of human complexity which is lacking in automated services.
Enteractive’s tool will augment the GiG brands’ player retention rates but at the same time further strengthen the focus and work on responsible gaming that has been earlier communicated by GiG.
Ross Parkhill, GiG, Director of B2C Casino, said: “”We expanded our partnership with Enteractive’s reactivation cloud to cover all brands and markets. Their responsible approach, the ease of integration and a solid ROI make this partnership one which we see adding value well into the future.”
The expansion with GIG’s core brands are the latest addition to the growing number of Gaming brands, with clients such as Betsson, Kindred, Casumo and Aspire Global. Gaming groups across Europe are attracted to Enteractive’s ability to re-engage with inactive players in a scalable and personal way.
Mikael Hansson, Enteractive Founder and CEO, said: “We are delighted that GIG has selected us to assist them in further strengthening their focus on their great B2C brands Rizk, Guts and Kaboo. We look forward to helping them achieve their targets through the deployment of our tools.”
Pioneers in player (Re)Activation, Enteractive partners with operators to increase retention and player loyalty, by engaging with players on a 1-on-1 conversation. All (Re)Activation methods used are GDPR and G4 compliant, and all data processed is highly secured.
Industry News
Amusnet Wins Best Game Studio at the SiGMA East Europe Awards 2024
Amusnet has won the prestigious Best Game Studio title at the SiGMA East Europe Awards 2024, held in Budapest. The event set the stage for a night of celebration, aligning with SiGMA’s highly anticipated conference and expo, which welcomed over 9000 attendees from the iGaming and emerging tech sectors.
Securing the Best Game Studio marks another significant milestone for Amusnet, demonstrating its robust portfolio of over 300 casino games. This honour underscores the company’s steadfast dedication to high quality within the iGaming sector, further solidifying its position as a trusted partner for industry partners in East Europe and beyond.
Amusnet’s products are centered around its diverse online slots, including classic and contemporary fruit themes, innovative dice slots and progressive jackpots. These games are distinguished by their exceptional graphics, user-friendly interfaces and engaging features designed to enhance player experience.
The post Amusnet Wins Best Game Studio at the SiGMA East Europe Awards 2024 appeared first on European Gaming Industry News.
Industry News
FBMDS and FBM Foundation host solidarity keepy-uppy initiative at G2E Las Vegas 2024
FBM Digital Systems (FBMDS), a leader in iGaming innovation, and FBM Foundation are joining forces to host a special solidarity initiative linked to the Ronaldinho Crash game by FBMDS at this year’s Global Gaming Expo (G2E) in Las Vegas. From October 8th to 10th, visitors to booth 2848 will have the opportunity to participate in a Keepy-Uppy Challenge, designed to give back to communities in need while promoting the spirit of solidarity.
The initiative invites attendees to show off their soccer skills in a simple but meaningful way: for every successful keepy-uppy (juggle) a participant completes on the newest Ronaldinho Crash game, the FBM Foundation will donate $1 to support vulnerable communities around the world. These donations are going to be made to individuals affected by natural disasters, children in need of educational resources, and other vulnerable groups.
This is FBM Foundation’s first ever participation at an international casino gaming trade-show and the choice of G2E Las Vegas to make its debut was not random. Choosing a stage like the Global Gaming Expo was the right move to showcase the Group’s will to make a difference in the world, sharing its solidarity footprint with a broader, diverse audience of casino gaming enthusiasts, casino operators, players and industry professionals.
“We believe in the power of coming together for a greater purpose,” says Renato Almeida, Director of FBM®️ Group. “This initiative not only highlights the team-building spirit that defines FBMDS, but it also allows us to showcase the work of the FBM Foundation and our commitment to making a positive impact on the world with the help of G2E Las Vegas.”
FBM Foundation has long been dedicated to supporting causes that promote education, community development, and relief efforts for those impacted by crises in the Philippines, Brazil and beyond. “Through this keepy-uppy challenge, FBMDS and FBM Foundation aim to inspire action and demonstrate how collective efforts—whether on the field or off—can make a real difference in the lives of those who need it most”, shares FBM Foundation’s representative, Vítor Francisco.
The Ronaldinho Crash game is one of FBMDS’ latest product releases, featuring the global football legend Ronaldinho Gaúcho on a thrilling keepy-uppy crash gaming experience. The game, which was officially launched during the American Cup and will be available to try at the fair, is already winning over crowds in multiple countries around the globe.
In addition to Ronaldinho Crash, visitors to G2E Las Vegas 2024 will be able to experience for the first time the new Infinity Series video bingo line and the new Sapphire Fever bingo, the new Safe Blaster slot game, as well as the popular Champion Tales crash game, the famous Top+Plus table games collection and much more.
Attendees at G2E Las Vegas 2024 are encouraged to stop by booth 2848, take part in the challenge, and help support the initiative between FBMDS and FBM Foundation. Whether you’re an expert juggler or simply want to get involved, every attempt counts towards the greater goal of raising funds for global causes.
The post FBMDS and FBM Foundation host solidarity keepy-uppy initiative at G2E Las Vegas 2024 appeared first on European Gaming Industry News.
Industry News
CT Gaming Celebrated its 25th Anniversary with a Three-Day Team-Building Event
To celebrate its 25th anniversary, CT Gaming hosted an unforgettable three-day team-building event for its employees at the picturesque “Katarino” complex. The programme as dynamic, filled with diverse activities that fostered team bonding—from fun quizzes and sports tournaments to refreshing mountain hikes and moments of complete relaxation. The highlight of the event was the glamorous gala dinner, themed “Classic Stars,” where employees and departments with outstanding contributions to the company’s success were rightfully honoured by company Founder Milo Borissov and Vice President Rossi McKee. Following the formal part of the evening, the beloved actor and comedian Krasi Radkov brought smiles and laughter to the audience.
“Twenty-five years in the business is a significant achievement, one we couldn’t have reached without the dedication and ambition of the team behind CT Gaming. That’s why we decided to celebrate this milestone all of us – together,” Mr. Borissov, founder of CT Gaming, said.
“As we mark this anniversary, we celebrate not only the success of our products but also the dedication of our incredible team, as well as the trust of our partners and clients. Looking ahead, CT Gaming remains focused on business expansion and actively shaping the future of the gaming industry,” Rossi McKee, Vice President of CT Gaming, said.
The post CT Gaming Celebrated its 25th Anniversary with a Three-Day Team-Building Event appeared first on European Gaming Industry News.
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