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Yggdrasil and Black Cow strike strategic global game engine partnership

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GDK platform integrated with Yggdrasil’s GATI to power YG Masters program allowing studios and game developers a rapid route to global markets

Yggdrasil has partnered with Black Cow in a deal that will see the open architecture specialists integrate its GDK platform into Yggdrasil’s new GATI solution – the power behind its successful YG Masters Program – enabling global and local studios and game developer partners with instant access to game engines and a rapid route to new markets.

The partnership is the first GDK partner for Yggdrasil’s new Publishing division, launched in January 2020, offering customers ‘the keys to its kingdom’enabling partners to cost effectively and with a short TTM (time to market) accelerate their business strategies, and revenue growth ambitions.

Black Cow will build game engines for best-of-breed studios who join the YG Masters program. They will achieve this by integrating their Games Development Kit (GDK) platform into Yggdrasil’s new Game Adaptation, Tools and Interface (GATI) solution.

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Once complete, studios and game developers who were previously unable to deliver their own game engines, will have the fastest and most efficient route to building and distributing content via YG Masters.

The collaboration also means that Black Cow’s existing studio partners can quickly and easily become YG Masters partners, seamlessly porting their games and benefitting from wide distribution and industry leading marketing tools.

The original YGS Masters program has been significantly upgraded with the introduction of Yggdrasil’s GATI, a disruptor to the existing iGaming industry and part of the new Yggdrasil Publishing value proposition.

GATI is a preconfigured, regulation-ready content development toolkit that powers YG Masters, enabling studios and game developers to use a standardised technology solution to develop and distribute games anywhere in the world. This means partners can source, build and distribute content and crucially accelerate global reach, finding new ways to increase revenues.

Using GATI, YG Masters partners will be free to build game engines in any way, language or method with Black Cow’s proven GDK acting as one conduit for delivery should game studios want that support.

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As part of its new strategic approach, Yggdrasil is franchising its entire business, from current and future content and industry-leading gamification to its advanced platform technology and new GATI product. This will enable partners to instantly create their own unique, end-to-end iGaming offering supported by, and in partnership with, Yggdrasil Publishing.

The roll out of the YG Franchise model will see strategic partners located in significant markets building games for their players that can also be sold back for global distribution via YG Masters at a stroke opening instant B2B opportunities. Franchise partners, thanks to the nature of standardised architecture and consistent game frameworks (GATI), will also be able to select games to offer their players from the YG Masters program. This is Decentralised Aggregation, a game-changing disruptive force that has the potential to revolutionise the content supply chain and business growth drivers.

The current three core value propositions for the Publishing arm are: YG Franchise (platform IP licensing) YG Masters (game development and distribution program), and YG Game IP (game IP licensing).

Stuart McCarthy, Head of Partner Strategy & Sourcing at Yggdrasil, said: “I’m delighted to be able to announce our partnership with Black Cow. Our revolutionary GATI solution allows studios and game developers to build directly onto our platform, thus benefitting from our global distribution, promotional tools and regulated market adaptors while taking control of their roadmap and retaining complete protection of their IP. 

“By adding Black Cow’s proven gold standard GDK technology for studios looking for game engine build we believe we have created the perfect go-to solution for any game studio looking to quickly, efficiently and securely get their games to market.”

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Tony Plaskow, Commercial Director at Black Cow Technology, said: “Black Cow is honoured and excited to be partnering with Yggdrasil in its new Publishing venture. By integrating our GDK into GATI we provide an efficient and rapid way for prominent game developers to build and distribute their games into Publishing’s valuable universe.”

Industry News

CT Gaming Introduces “Tournaments” Module

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CT Gaming’s Casino Management System has been a cornerstone of the product offerings for nearly a decade. It has continuously evolved to meet the industry’s and the client’s changing needs. One of the most exciting recent developments is the introduction of a separate module dedicated to tournaments.

The new feature represents a significant advancement in the company’s capabilities and offers a range of benefits for both operators and players. The tournament module enables a variety of competitive formats, allowing for dynamic competitions between players, software applications, gaming machines and even specific games. This flexibility means operators can create and manage tournaments tailored to their unique audience and strategic goals.

For players, the tournament module enhances the gaming experience by introducing an element of competition and excitement. It encourages engagement and loyalty by providing opportunities to compete for prizes and recognition. The ability to participate in tournaments adds a new layer of interaction, making the gaming experience more immersive and enjoyable.

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Additionally, the module’s integration into the company’s Casino Management System ensures operators can easily track and manage tournament activities. This includes real-time monitoring of player performance, automated scorekeeping and detailed reporting on tournament outcomes. Such features not only streamline the management process but also provide valuable insights that can be used to refine future tournaments and promotions.

The implementation of this module underscores CT Gaming’s commitment to staying at the forefront of technological advancements in the gaming industry. By continuously enhancing the Casino Management System, the company aims to provide its clients with cutting-edge tools that drive engagement, optimise operations and ultimately contribute to their success. The company believes that this new module will be a game-changer for the clients, offering them a powerful new way to attract and retain players while setting a new standard for competitive gaming experiences in the casino environment.

The post CT Gaming Introduces “Tournaments” Module appeared first on European Gaming Industry News.

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Kambi charts over 20 years of sportsbook evolution with the “Kambi Founders’ Story”

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Interactive resource recounts the Kambi journey from inception to becoming the world’s leading sports betting supplier

Kambi, the world’s trusted sports betting partner, has launched the Kambi Founders’ Story, an interactive resource outlining the company’s journey to becoming the industry’s leading sports betting supplier.

Featuring interviews with key figures from throughout the company’s history including Co-founders Kristian Nylén and Anders Ström, as well as Kambi Sportsbook MD Erik Lögdberg, the Founders’ Story charts more than two decades of Kambi’s history, from the halls of Sweden’s Karlstad University to milestones such as creating history by processing the first legal online bet in the U.S.

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The Founders’ Story also charts the evolution of the sports betting industry, taking in landmarks such as the dot-com boom and the birth of live betting to the broadening influence of the B2B sportsbook model.

Officially founded in 2010 and gaining independence in 2014 with its listing on the Nasdaq Stockholm First North, Kambi has gone on to become the foremost provider of sportsbook technology and services to the regulated betting and gaming industry, with partners including BetPlay, LeoVegas, Kindred Group, Rush Street Interactive and Paf, Kambi’s first partner signing back in 2010.

Kristian Nylén, Kambi CEO and Co-founder, said: “Kambi’s journey is unique within the sports betting sector, and as I step up to the Board of Directors and welcome incoming CEO Werner Becher, I am pleased to be able to look back with pride and share it with the industry through this Founders’ Story.

“The business has grown from an idea between university friends to become the clear leader in its field, and as the Kambi Group continues to enhance its delivery with an expanding range of modular services including AI-driven odds feeds, front-end UX and esports, it is a journey that is only just getting started.”

The post Kambi charts over 20 years of sportsbook evolution with the “Kambi Founders’ Story” appeared first on European Gaming Industry News.

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Betting on Crypto: How Crypto Casinos are Driving Mainstream Adoption

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Author: Scott Major, CCO, Transact365

In the digital age, two revolutionary trends are converging to reshape the landscape of financial entertainment: cryptocurrencies and online gambling. At the forefront of this intersection are crypto casinos, innovative platforms that are not only leveraging blockchain technology but also driving the widespread adoption of digital currencies.

By integrating digital assets into an engaging and familiar activity like gambling, crypto casinos are introducing a wider audience to the practical uses of blockchain technology. Conversely, the growing popularity of cryptocurrencies is attracting more users to online gambling platforms, expanding the reach of such platforms to tech-savvy individuals who prioritise privacy and decentralisation.

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Crypto Casinos: Pioneering Adoption

Crypto casinos represent a new frontier in the gambling industry, leveraging blockchain technology to offer players a secure, transparent, and decentralised gaming experience. By accepting cryptocurrencies like Bitcoin, Ethereum, and others, these platforms provide users with unparalleled privacy, faster transactions, and lower fees compared to traditional fiat currency casinos. This alignment with the ethos of decentralisation and financial sovereignty inherent in cryptocurrencies has attracted a growing number of tech-savvy users and early adopters to the world of online gambling.

Moreover, crypto casinos are not just leveraging cryptocurrencies; they are actively promoting their adoption. In fact, crypto casinos are expected to become more mainstream by the end of 2024.  Players who may have been previously unfamiliar with digital assets are now acquiring and using them for entertainment purposes, thereby integrating cryptocurrencies into their everyday lives. This increased exposure to cryptocurrencies through gambling fosters a deeper understanding and acceptance for their utility and benefits beyond the gaming sphere. Therefore, as cryptocurrencies gain wider acceptance, more traditional gamblers are likely to explore crypto gambling options. This trend could expand the market share of crypto casinos within the overall online gambling industry.

The Ripple Effect: Cryptocurrencies and Online Gambling

Cryptocurrencies are also revolutionising the online gambling industry by addressing long-standing challenges related to payment processing. One of the critical barriers for traditional online casinos has been the inefficiency for certain underbanked sectors and at times costliness of payment solutions –  exacerbated by stringent regulations and geographical limitations. Cryptocurrencies circumvent these hurdles by offering a decentralised payment method that operates across borders with minimal fees and swift transaction times.

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An efficient payment solution is paramount to maximising the synergy between cryptocurrencies and online gambling. Crypto casinos have capitalised on blockchain technology’s ability to facilitate instant and secure transactions, ensuring seamless deposits and withdrawals for players worldwide. This efficiency not only enhances the user experience but also expands market reach by attracting players from regions where traditional banking systems may be unreliable or inaccessible.

Harnessing Efficiency for Growth

By streamlining financial transactions through blockchain technology, crypto casinos are able to offer competitive advantages that resonate with today’s digital-first consumers. This includes faster payouts, reduced transaction fees, and heightened security measures that inspire trust and confidence among players.

The rise of crypto casinos is not merely a trend but a transformative force that is propelling the adoption of cryptocurrencies and reshaping the online gambling industry. By embracing blockchain technology and user-friendly crypto and local payment solutions, these platforms are fostering a symbiotic relationship that not only benefits both industries but most importantly the customers alike.

The post Betting on Crypto: How Crypto Casinos are Driving Mainstream Adoption appeared first on European Gaming Industry News.

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