At ICE, G will be presenting an entirely new vertical: the new video lotto tab for Who Wants to be a Lotto Millionaire.

This genuinely innovative solution uses a single free-to-play high prize lotto to help sportsbooks and casinos acquire a broader player base or reactivate lapsed players. It offers a lower CPA and a massively improved conversion and retention rate.

The concept is based on the successful SkyLotto which G built and launched with Sky Betting and Gaming in 2019. Now, the team have taken the idea to the next level through a partnership with Sony to licence the global, favourite quiz show Who Wants to be a Millionaire to produce a free-to-play lotto; a single player bingo and a scratch card.

The lotto tab features a video draw which players can enter daily or weekly and have an option to boost the top prize to one million pounds. Lower tier prizes include free scratchcards and freespins giving opportunities to win yet more massive prizes. The tab contains the perfect mix of products to suit a casual player and offer and entertaining experience.

To celebrate the new tab, G will host a Who wants to be a Millionaire quiz on their stand, using the talents of Puzzle Paul – the TV and live quiz host Paul Metcalfe. He’ll be asking some testing questions and offering life-lines to those booking meetings on the G stand at N9-230. Lucky winners will take home some fantastic prizes!

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