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Zitro Anticipates A Shockingly Cool ICE 2020 In London

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Wider Choice, Bigger Success! Under this claim Zitro will once again showcase its vast and steadily growing product library of successful Video Slot and Video Bingo games and solutions at the Ice Totally Gaming Show in London.

Centre stage will be taken by the various distinctive cabinet models that have been specifically designed to maximize the potential of Zitro’s gaming content and provide extraordinary gaming experiences as well as to create a diversified and attractive landscape on the casino floor. The portrait-type cabinet ILLUSION incorporates an impressive 43-inch Ultra HD curved monitor and a 21.5-inch digital topper. ALLURE on the other hand comes with three 27-inch Full HD Screens as well as the ‘Synchroscreens’, a powerful multimedia system integrated by the superior monitors that create an incredible immersive experience. Both cabinets were presented for the first time at the G2E 2019 trade show in Las Vegas and have since been installed in multiple Casinos all over the world, showing amazing results. Zitro’s popular Fusion cabinet, in both its upright and slant version, will also be showcased with more and even better content. All three cabinet types, ILLUSION, ALLURE and FUSION are compatible with Zitro’s powerful digital button panel ‘SmartDeck’.

In terms of content at ICE, the incredible multigame Link “Double Link” on the ILLUSION cabinet will have its worldwide debut. This fascinating new game will blow players’ mind as it offers new functionalities never seen before on a Link game! Get ready for double the fun with Double link!

Visitors will feel the impact when they arrive at the stunning ‘Shock Lounge’ at Zitro’s booth. Inaugurated for the first time at the end of 2019 in a Casino in Mexico, this shockingly cool area contains a broad and proven game library such as Link Shock, 88 Shock, Link Me Shock, Link Shock II and 88 Link Shock; a game library which is growing exponentially. All of these games are interconnected to the same mystery progressive jackpot. The biggest advantage of this area is that players can select their favourite game, but with the possibility to win the mystery shock prize that is triggered with an amazingly high frequency, providing more entertainment and rewards.

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In addition, Zitro will present the winning combination of its multiway multigames with extra charged Link Bonuses like Bashiba on Illusion, or 88 Link Wild Duels and 88 Link Lucky Charms on Allure. And if that isn’t enough, the floor will also shine with Zitro’s classic Link multigames with a panoramic sign: Link King, Link Me and Link Shock, now with even more games, together with the popular LAP’s Blazing Pearls and Guns & Gold as well as its standalone game Hot Deal, now with 20 games.

Being the world leader in Video Bingo, visitors will also be able to enjoy Zitro’s newest Video Bingo game releases as well as new online content of both Video Bingo and Video Slots presented in its Zitro Interactive area for both B2B as well as B2C customers through its social Casino Let’s WinUp!.

Johnny Viveiros Ortiz, Founder and passionate leader of Zitro commented that: “It was only three years ago when we showcased our first Video Slot Machines at ICE Totally Gaming 2017. Now we do not only have a vast and steadily growing game library and hardware selection, but we also have the recognition of all major casino operators throughout the world, as they have experienced first-hand the success of our Video Slots and/or Video Bingo products, positioning us, as we strove to become, a global leader in the gaming industry. This unprecedented success story is only possible thanks to the absolute best team, of which I am fortunate to lead.”

Zitro can be found at booth number N6-160 at Ice Totally Gaming at the Excel Centre in London, from February 4th to 6th.

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Biggest iGB L!VE on record opens in Amsterdam

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The 2024 edition of iGB L!VE, the last to be held in Amsterdam prior to its 2025 relocation to London, opened today (17 July) with attendees participating in the biggest edition of the show on record.

A sustained level of international interest has seen iGB L!VE registrations increase 40% year-on-year with industry professionals from 121 nations heading for Amsterdam.

Delegates will have access to 300+ exhibitors and sponsors occupying over 21,000 square metres of gross space, up 35% on the 2023 figure.

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The iGB L!VE Conference Program features 50+ speakers across 21 sessions. Built around four core themes of: Markets and Convergence, Player Engagement, Building for the Future and Protecting Your Business – headline sessions include a live masterclass on ways to engage players in the world’s hottest online casino markets, innovation in slot game design, navigating cyber threats in the aftermath of an attack, the role of ESG in boosting M&A valuations, parasite SEO, surviving the search bar squeeze, link localisation in Spain and LatAm, and how affiliates should respond on player protection.

iGB L!VE got off to a dynamic start with Michel Groothuizen, the chair of the Dutch regulator Kansspelautoriteit (KSA) making the opening address. The appearance was Michel Groothuizen’s first in front of an international igaming audience following his appointment as Chair of the KSA effective 1 July.

This was followed by a Keynote delivered by Sam Sadi, CEO of LiveScore Group. Sadi who has worked across the sports media and betting industries for more than 25-years presented how to drive growth through media partnerships and convergence.

In a number of ‘firsts’ iGB L!VE is hosting the ASCEND Women & Allyship Meet-Up, a new year-round mentoring and leadership initiative aimed at supporting women early in their gaming careers. The show will also witness the launch of the iGB LaunchPad which provides a platform for five trailblazing start-up businesses and the first Sustainable Gambling Zone showcasing the industry’s latest thinking and approach to safer gambling.

 

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PayKings Introduces Premier High-Risk Merchant Processing Solutions for Seamless Approval

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PayKings, a payment processing service, has introduced products aimed at businesses needing assistance to obtain standard merchant accounts. The company’s new solutions target enterprises in industries that many financial institutions consider high risk.

Established in 2011, PayKings has since expanded its sales in the merchant processing sector and proudly earned a place on the Inc. 5000 list. The company’s team boasts over 50 years of experience in payment solutions, specializing in assisting businesses that might face challenges in obtaining credit card processing services.

“We’ve seen how many legitimate businesses struggle to find reliable payment processing. Our expanded services are a direct response to the gaps we’ve observed in the market,” said Kyle Hall, Chief Executive Officer at PayKings.

A high risk merchant account is generally required for businesses engaged in industries such as online gambling, dietary supplements, vitamins, subscription businesses, and travel-related industries. These sectors often face challenges when obtaining credit card processing functionality due to elevated chargeback risk or compliance concerns.

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PayKings’ new products include organic underwriting strategies tailored to the specific needs of high-risk businesses. The company has also developed advanced fraud identification measures and chargeback prevention methods to deliver better results for clients.

“Every business deserves a fair shot at growth. We’re not here to judge industries. Our job is to facilitate secure, efficient payment processing for legitimate businesses, regardless of their risk classification,” Hall added.

The application process for PayKings’ high risk merchant account involves a detailed review of each business. While this process is thorough, the company aims to make it as straightforward and seamless as possible for applicants who often see same or next day approvals.

Connor Haynes, owner of an online vape shop, said: “I was really impressed with how quick and easy it was to get started with PayKings. The approval process was straightforward, and their support team was very helpful in answering all my questions. Now, I can focus on growing my business without worrying about payment processing issues.”

PayKings emphasises its commitment to compliance with all relevant regulations in the payment processing industry. The company maintains relationships with multiple banking partners, allowing it to offer diverse solutions for different business needs.

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In addition to its core services, PayKings has expanded its educational resources. The company’s website now features a series of articles and guides about high risk merchant accounts, credit card processing, and the broader landscape of payment solutions for challenging industries.

“We would like our clients to take charge and be more in control. People who created these industries have insights that make it invaluable to them to know the nuances of payment processing, particularly in such a risky business,” said Kara Hall, PayKings’ Vice President of Operations.

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QCI’s Andrew Cardno to Speak at the Casino Marketing & Technology Conference

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Andrew Cardno, the Chief Technology Officer of Quick Custom Intelligence, will be a featured speaker at the Casino Marketing & Technology Conference, taking place at the Grand Sierra Resort & Casino in Reno, Nevada. On July 17, 2024, Cardno will present an engaging session focused on strategies for casino marketing during these unpredictable times.

In his session titled “Effective Marketing Strategies for Casino Operators in a Volatile Economic Landscape,” Cardno will delve into innovative marketing tactics that can help casino operators navigate and thrive amid economic uncertainty. Drawing inspiration from Nassim Taleb’s groundbreaking work “The Black Swan,” Cardno will explore how leveraging unpredictability can become a powerful tool for casino marketers.

Attendees will gain insights into long algorithmic gaming tactics and how to adapt to the evolving convergence of entertainment and gambling. Cardno’s approach emphasizes agility and responsiveness, enabling marketers to stay ahead of sudden market changes and maintain sustained engagement and profitability.

“In these unpredictable times, it’s crucial for casino operators to embrace volatility and turn it into an advantage. By leveraging advanced marketing strategies and long algorithmic gaming tactics, we can create a more resilient and adaptive approach to casino marketing. This session will provide actionable insights to help marketers navigate the challenges and opportunities that lie ahead,” Andrew Cardno, CTO of Quick Custom Intelligence, said.

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“We are thrilled to have Andrew Cardno speak at this year’s conference. His expertise in data-driven marketing strategies and his ability to draw on concepts from thought leaders like Nassim Taleb will provide invaluable perspectives for our attendees. This session promises to equip casino operators with the tools they need to thrive in today’s dynamic economic landscape,” Deana Scott, CEO of Raving, said.

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