Connect with us
European Gaming Congress 2024

Industry News

Degree 53 UX review shows operators still have work to do to meet Apple’s design guidelines

Published

on

 

Degree 53, specialists in the UX, design and software development for the online gambling industry, have published a new UX review which shows that operators still have a long way to go to successfully meet Apple’s native UX design standards with their current products. The team reviewed ten UK leading sports betting mobile apps against the latest Apple Human Interface Guidelines to find out how likely they are to be approved with the deadline looming in March. With this report, Degree 53 aim to showcase how operators can improve their products for a successful App Store submission.

The team at Degree 53 revealed that while bet365, Coral, Ladbrokes and Unibet scored the highest (54-55/100), all of the reviewed brands received rather low ratings overall. None of the operators stood out. Some of the common low-scoring areas were web-like functionality and a lack of a clear user journey. This is mainly due to all of these products being container apps (website wraparounds) that don’t fully support the native standards required by Apple.

Last year, Apple set out a brief guideline advising that apps available on their App Store, including real-money gaming, need to provide a great user experience that is true to the platform, being as app-like as possible. Moreover, any HTML5 content will need to be embedded in the app binary without directing customers to an external site. This means the new standard affects any sports betting, casino, lottery and bingo apps. The deadline is March 2020 and it’s still unclear whether apps that will fail to meet these requirements will be removed or their updates not accepted.

Jade Daniels, design director at Degree 53 comments: “Apple has disrupted the online gambling industry by enforcing its design standards to real money gambling apps, giving very little time to operators to make any significant changes. It can take a large operator around a year to develop a native sportsbook app from scratch and requires a big investment. Many of our clients were in this situation, so we started looking into different solutions and studying Apple’s design guidelines to best meet their requirements. This report reflects our findings and recommendations on how to achieve this.”

Advertisement
Stake.com

“While not many can afford to build a native sportsbook, making it as app-like as possible will increase the chances of approval. The common problem that operators have is that their apps are derived from their sportsbook websites, still using web features in navigation and UI or even opening content in a browser. Today, product owners need to adopt the mobile-first approach, which Apple is trying to enforce, as that’s how the majority of people engage with digital products. Online gambling is a huge industry and it’s time it caught up with retail, entertainment and travel to support mobile engagement and provide a great customer experience.”

The Apple UX Guidelines Review follows a number of reports on Betting and Gaming services in Degree 53’s portfolio. The team has shared insights on the UX to help operators optimise their services and create an engaging betting experience. Degree 53 have a diverse project portfolio and have worked with global operators, such as Betfred, GBG, Penn Interactive Ventures and Hong Kong Jockey Club.

The Apple Design Guidelines UX Review can be accessed here.

Continue Reading
Advertisement

Apax Partners LLP

Funds Advised by Apax Partners LLP Fully Exit their Equity Position in Genius Sports

Published

on

funds-advised-by-apax-partners-llp-fully-exit-their-equity-position-in-genius-sports

 

Genius Sports Limited announced that Funds advised by Apax Partners LLP (Apax Funds) have fully monetized their equity interest in Genius Sports and no longer holds any shares in the Company. The Apax Funds first acquired a majority interest in Genius Sports in September 2018 and have supported the Company through a period of transformational growth over the last six years.

“Apax has been a tremendous partner to Genius Sports, and we are grateful for their valuable insight and expertise over the last six years. Today marks the conclusion of a very successful partnership, and we look forward to welcoming this next chapter with the ongoing support of our high-quality institutional shareholders,” Mark Locke, Co-Founder and CEO of Genius Sports, said.

Continue Reading

Industry News

Betsson Receives Highest Possible ESG Rating, AAA, by MSCI

Published

on

betsson-receives-highest-possible-esg-rating,-aaa,-by-msci
Reading Time: < 1 minute

 

Betsson AB announced that it has been awarded an AAA rating by Morgan Stanley Capital International (MSCI) ESG Ratings, an upgrade from the previous AA level. The AAA rating is the highest possible and confirms Betsson’s dedicated efforts in environmental, social, and governance (ESG) practices, which form a part of running a profitable business long-term.

Pontus Lindwall, CEO of Betsson AB, said: “Receiving the highest ESG rating from MSCI is a testament to Betsson’s dedication to ethical business practices, responsible gaming, and sustainability. These are constant efforts that span across the entire business as we are continuously striving to improve.”

Morgan Stanley Capital International (MSCI) ESG ratings measure a company’s resilience to long-term ESG risks, helping investors identify ESG risks and opportunities within their portfolios. Ratings range from AAA (highest) to CCC (lowest) based on a company’s exposure to and management of industry specific ESG risks relative to peers. Rated companies incur no costs for the rating. MSCI’s methodology ensures unbiased and independent assessments, maintaining the credibility and objectivity of the evaluations.

Advertisement
Stake.com

The post Betsson Receives Highest Possible ESG Rating, AAA, by MSCI appeared first on European Gaming Industry News.

Continue Reading

Industry News

Holland Casino Names Hans van Slooten as New Director of Operations

Published

on

holland-casino-names-hans-van-slooten-as-new-director-of-operations
Reading Time: 2 minutes

 

Holland Casino has named Hans van Slooten as its new Director of Operations.

Van Slooten has been with Holland Casino for three years as Regional Casino Manager in the North-East region and prior to that worked for a variety of companies including KLM, Sligro and FrieslandCampina.

Van Slooten will be taking over the role from Leise, who has been with Holland Casino for 39 years, starting as a Croupier. During his time, he has also been a Casino Manager of various locations, Regional Director and Chief Operations Officer, while also being Director of Operations, and Regional Casino Manager of the South-East region.

Advertisement
Stake.com

Leise will remain with the company until 1 July 2025 for various strategic projects, while Van Slooten will start his Director of Operations role on 1 October of this year.

Petra de Ruiter, CEO of Holland Casino, said: “With Hans, we have found a worthy internal successor to Noël as director of operations. Hans has a lot of experience both inside and outside Holland Casino. His strength is that he is close to the people, both our guests and our employees. In addition, I am extremely grateful to Noël for his years of dedication and commitment to Holland Casino. I have great admiration for the fact that someone who has been with a company for so long can still think so fresh about the future. That is not given to everyone. I am pleased that Noël is prepared to use his knowledge and expertise for Holland Casino in the coming months.”

Incoming director of operations Hans van Slooten said: “It is a great honor to succeed Noël. I have great respect for his wonderful career, his commitment and inexhaustible drive for our beautiful company. Although it will not always be easy to follow in his footsteps, I will take on my responsibilities with and for the operation with dedication. I look forward to meeting more colleagues in the branches and at the head office from October.”

Director of Operations Noël Leise said: “When you have worked for a great company like ours for almost 40 years, it is difficult to choose the right moment to pass the baton. After all, Holland Casino is such a part of my life that it cannot help but hurt a little. I am happy that I can still be meaningful for the future of our company in a different way in the coming period. I have every confidence that Hans will fill the role of Director of Operations very well in his own way and I wish him every success with that.”

The post Holland Casino Names Hans van Slooten as New Director of Operations appeared first on European Gaming Industry News.

Advertisement
Stake.com
Continue Reading

Trending

Get it on Google Play

Offering comprehensive coverage on all aspects of the gaming sector, our daily posts include online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - Gaming News Room is part of HIPTHER Agency. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania