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BetBlocker receives first corporate donation

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UK based Responsible Gambling BetBlocker is very pleased to announce that they have received their first corporate donation from within the remote gambling industry. CasinoGuide.co.uk have set a high bar with a significant donation to help the BetBlocker project continue to grow and improve.

Charity Trustee and Manager of BetBlocker, Duncan Garvie, had this to say about CasinoGuide’s donation:

“Having invested years of work and significant capital in developing the BetBlocker project, it is absolutely wonderful to see other parties within the industry take notice of the project and feel that it is worthy of their support.

What makes CasinoGuide’s actions even more special is the nature of their business. Unlike UK licensed operators who have a license based obligation to make a contribution to a relevant Responsible Gambling based charity on an annual basis, CasinoGuide are an affiliate site and are subject to no obligations to make any donation whatsoever. We had fully anticipated that operators would become enthusiastic partners as the project developed and the industry became more aware of the tool we are offering, but I’m personally bowled over that it has been an affiliate to step forward first. The lack of any requirement or expectation to make such a donation differentiates their actions and defines this action as truly charitable.

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With their donation CasinoGuide have set a standard for the affiliate industry. They have demonstrated that there are affiliates out there that are actively invested in minimising the harm that can be done to vulnerable players via gambling and shown themselves to be a credit to their community.”

This donation qualifies CasinoGuide display the BetBlocker Gold tier Donation Seal. The seal will link to a verification page on the BetBlocker domain ensuring that players can always confirm that these seals are being displayed legitimately wherever they are found.

Alex Tester, Project Manager of CasinoGuide had the following to say about their donation:

“At CasinoGuide, we believe that the service we provide carries an inherent responsibility to promote responsible gambling behaviour. We are therefore delighted to be the first corporate donor for BetBlocker, thereby assisting in the further development of an extremely valuable tool available across several platforms free of charge.”

BetBlocker will be investing this donation in upgrading some functionality of their iOS app to make the restriction more robust and harder to bypass. The iOS platform has always represented a more challenging environment to implement this type of restriction on due to limitations that Apple enforce on app developers, but we are confident that the latest round of updates will significantly improve the app and make it the strongest blocker for this platform available on the market.

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If your organisation would like to consider making a donation you can contact BetBlocker at [email protected].

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Innovative Technology Americas Appoints Jeff Tash as Business Development Manager for North America

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Innovative Technology Americas Inc. has appointed Jeff Tash as its Business Development Manager for North America.

Jeff will focus on the amusement and vending industries, identifying and generating new sales opportunities. Innovative Technology specializes in note handling equipment and age and identity verification technology.

Lauren Fabbri, Business Development Manager for the gaming side of the business, said: “Jeff joined us back in March and hit the ground running spending his first day in the Innovative booth at the Amusement Expo show in Las Vegas! Jeff has settled into life at Innovative Technology and is already connecting with our amusement and vending customers across America and Canada.”

Tash said: “I am really enjoying working for Innovative! The overwhelming support and enthusiasm from both the team and our customers on my first day at Amusement Expo validated my choice to join ITL. I’m up to speed with all our products and really enthusiastic to share them with the many contacts I have in the industry.”

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Fabbri added: “Jeff has 15+ years in the amusement industry, primarily with OEMs in a sales and business development role, so has an extensive book of contacts including manufacturers, distributors, route operators and parts providers. He will be responsible for monitoring industry trends, identifying growth opportunities and emerging markets, conducting product demonstrations and facilitating strong client relationships. Jeff has phenomenal relationships and has already demonstrated his ability to motivate decision makers when representing us at trade shows, meetings and events.”

Tash added: “I am eager to provide reliable and innovative product solutions to the amusement industry and customers, and continue to ensure note handling remains at the forefront of the amusement and vending industries. I am excited to collaborate with Lauren and the rest of the North American team in the growth of the GAV (Gaming, Amusement, Vending) markets. Innovative is an organization with a strong sense of purpose and a passion to support its employees, and I am privileged to be a part of this.”

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Advanced Casino Solutions Announces Major Upgrade to the Precision Insights & Engagement Platform

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Advanced Casino Solutions (ACS), a leader in targeted marketing and player engagement solutions for the gaming industry, announced a significant upgrade to its cutting-edge product, the Precision Insights & Engagement (PIE) platform. This enhancement further refines the capabilities of PIE, providing even more detailed insights into visitor behavior and setting a new industry standard for data-driven marketing.

The upgraded PIE platform now enables casino marketing executives to delve deeper into their visitor data, the only solution offering actual counts of visitors and comprehensive demographic profiles, not only for their own properties but also for competitors. The platform features interactive graphs that dynamically update to focus on specific visitor attributes such as gender, age, or activity level.

“Through the latest enhancements to PIE, we are empowering casinos to target and engage their audience with even greater precision. This upgrade makes PIE an essential tool for any casino aiming to optimize its marketing strategies and outmaneuver competition,” Scott Stokes, Founder and Chief Decision Maker of ACS, said.

Ryan Frohberg, Chief Marketing Officer at Casino del Sol and a user of the platform, said: “The upgrades to PIE have revolutionized our marketing capabilities, allowing us to act on insights with agility and effectiveness that were previously unattainable. The partnership we have with ACS has led to immense growth at our casino.”

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Designed for casino and hospitality executives alike, PIE’s enhancements facilitate deeper engagement through a variety of marketing channels including digital, email, direct mail, and phone calls. This makes PIE a versatile tool for enhancing guest experiences and increasing engagement across all touchpoints.

With the latest enhancements, the Precision Insights & Engagement (PIE) platform is set to redefine how casinos understand and engage with their clientele. By providing deeper insights and more granular data, this upgrade enables casino executives to strategically target and engage players, ultimately allowing them to grab a larger slice of the casino revenue pie.

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Nederlandse Loterij Appoints Arno de Jong as its New Chief Customer Officer

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Nederlandse Loterij has appointed Arno de Jong as its new Chief Customer Officer.

De Jong has been with Nederlandse Loterij since 2016, serving as the Chief Marketing Officer (CMO). Prior to this, he held roles such as Director of Reader Market at AD NieuwsMedia and Marketing Director at De Lotto, the organisation that merged with the Nederlandse Staatsloterij in 2016 to form Nederlandse Loterij.

In his new role, De Jong will be responsible for customer strategy, the gaming brands and the comprehensive commercial policy of Nederlandse Loterij. As CCO, he will also join the executive board of the gaming organisation, which currently includes CEO Arjan Blok and CFRO Jet Roos-van Aerssen.

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Alexander Pechtold, chairman of the supervisory board of Nederlandse Loterij, said: “With Arno de Jong as CCO on the executive board of Nederlandse Loterij, we place an even greater emphasis on our players at the heart of the organization. This ensures that we remain leading and distinctive in the future – both digitally and in-store. Arno’s entrepreneurial and creative spirit makes him the ideal person to guide Nederlandse Loterij in its desired progression.”

The post Nederlandse Loterij Appoints Arno de Jong as its New Chief Customer Officer appeared first on European Gaming Industry News.

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