EurAsia
Playtech Enters Georgian and Armenian Betting Markets Through Partnership with Adjarabet
Playtech, a globally recognised leader in gambling technology, embarked on a strategic journey into the Georgian and Armenian betting markets, marking a significant milestone in its ongoing pursuit of market expansion. The collaboration with Adjarabet, a formidable operator in the region, exemplifies Playtech’s commitment to delivering superior gaming experiences across diverse territories.
Expanding on an established collaboration, this venture further extends Playtech’s ongoing partnership with Flutter Entertainment, which acquired a controlling stake in Adjarabet in 2019. This alliance spans multiple platforms and regions, encompassing prominent names such as Betfair, Paddy Power, Pokerstars, Skybet, Fanduel, and now, Adjarabet.
Renowned as the premier online gaming operator in Georgia and boasting a robust presence in Armenia, Adjarabet’s diverse portfolio encompasses poker, casino games, sports betting and the renowned Betfair Exchange. The synergy between Playtech and Adjarabet marks a surge in popularity of Live Casino, a dynamic vertical that stands as one of Playtech’s fastest-growing verticals.
Shimon Akad, COO of Playtech, said, “Our collaboration with Adjarabet signifies our commitment to pioneering operations in emerging markets. We believe this trend will only accelerate – and we look forward to expanding even further globally.”
Avto Oboladze, Head of Online Casino at Adjarabet, said: “The strategic partnership with Playtech cements our standing as a leading gambling operator in the region. The integration of Playtech’s content into Adjarabet presents an exhilarating dimension for our valued customers, setting the stage for the partnership’s evolution.”
Galaxsys is proud to announce that one of its latest game releases, Tower Rush, has been named “Best New Game 2025” at the AIBC Eurasia Awards.
The AIBC Eurasia Awards celebrate the best in innovation and excellence across the iGaming industry, bringing together industry leaders to recognise the year’s top performers. Galaxsys is proud to be among this year’s winners, with its new turbo game, Tower Rush, receiving its second award as “Best New Game 2025”.
Tower Rush, a unique blend of strategy and thrill, has quickly gained popularity across multiple regions. The game’s unique mechanics challenge players to think strategically while keeping the gameplay fun and intuitive.
By making quick decisions and balancing risk and reward, players build an endless chain of floors, stacking them to achieve the highest possible odds. This combination of intuition and strategy has made Tower Rush a standout addition to Galaxsys’ portfolio.
Hayk Sargsyan, CEO of Galaxsys, commented, “Tower Rush receiving its second industry award, this time at AIBC Eurasia, is a proud moment and a great achievement for us. It’s also a clear sign that our vision for engaging, high-quality games resonates with both players and industry experts. We’re thankful for this recognition and feel even more motivated to continue pushing forward. With the new releases we have planned for this year, we’re determined to keep raising the bar with each game, bringing fresh and innovative experiences to players around the world.”
Galaxsys is passionate about developing innovative, engaging, and visually attractive games. Tower Rush exemplifies this dedication, combining dynamic gameplay with interactive design to offer players a thrilling and rewarding experience.
The post Tower Rush by Galaxsys Wins ‘Best New Game 2025’ at AIBC Eurasia Awards appeared first on European Gaming Industry News.
PIN-UP.INVESTMENTS, the investment fund of the international iGaming holding PIN-UP Global, has announced its participation in AIBC Eurasia, a leading technology conference, from February 23 to 25 in Dubai. The event provides a unique opportunity for industry professionals to book meetings with the fund’s representatives, where they can discuss potential financial investments and strategic support for their innovative projects.
This time, the holding company’s team will introduce an updated approach to participating in exhibitions and conferences—the Pin-Up Meeting Hub. This format is designed for events where a full-scale booth is unnecessary due to a smaller delegation but a high number of meetings.
Instead of a traditional booth, visitors will find a cozy meeting hub—a dedicated space featuring both private and open negotiation areas, ensuring a comfortable and efficient environment for discussions and networking.
Ihor Denysov, COO of PIN-UP.INVESTMENTS, highlighted:
“We wrapped up 2024 on a high note, with our portfolio featuring 7 exciting projects across niches like marketing, TECH, and iGaming, and having processed 127 applications over the year. Looking ahead, 2025 will be a year of expansion. We are set to grow both our project list and our team of portfolio managers to open up even more opportunities. We’re especially eager to connect with projects related to traffic and AI, as we see tremendous potential in leveraging artificial intelligence to optimize and scale traffic management processes.”
Book Your Meeting Today!
Meeting slots are scarce. Interested parties can reserve their appointment via the Telegram bot to ensure they don’t miss the opportunity to advance their business.
Why PIN-UP.INVESTMENTS?
PIN-UP.INVESTMENTS isn’t just about funding — it’s about full-cycle support. The fund helps innovative businesses scale and grow by providing not only financial backing but also expertise in marketing, legal matters, and operations. The fund offers its portfolio companies access to a vast international network, cutting-edge technologies, and potential collaborative projects with leaders in various industries. This comprehensive support is designed to help projects reach their full potential and make their mark on the market.
About PIN-UP.INVESTMENTS
PIN-UP.INVESTMENTS is the investment fund of the international iGaming holding PIN-UP Global, dedicated to transforming promising projects in MarTech, TECH, FinTech, AI/ML, iGaming, and analytics. The fund provides financial support, expert guidance, and access to the PIN-UP Global ecosystem, enabling innovative projects to scale and achieve market leadership.
The post PIN-UP.INVESTMENTS to Participate in AIBC Eurasia, Dubai appeared first on European Gaming Industry News.
MelBet is bringing football royalty to AIBC Eurasia. On February 25, 2025, at Booth 79S, don’t miss your chance to meet the legendary Didier Drogba (regional brand ambassador in Turkey) in an exclusive event featuring an autograph session, photo opportunities, and an exciting prize draw.
The action doesn’t stop there. In the evening, MelBet is hosting an ultra-exclusive private party, where lucky guests will enjoy a VIP party, one-on-one interactions with Drogba, and premium networking opportunities. Golden Partner Forever is an exclusive event in the heart of Dubai, where innovation meets Afro-fusion in a vibrant blend of technology and culture.
Dubai’s iconic DJ Eva Kim will be the guide to a new rhythm for the night. Her energetic sound will take the evening from a sophisticated show to an intense, pulsating party, filling the space with drive and an atmosphere of freedom.
This event is strictly invite-only for MelBet partners – details will be announced soon.
The post Meet Didier Drogba at AIBC Eurasia – A Legendary Moment Powered by MelBet appeared first on European Gaming Industry News.
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