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HEROIC and Razed Finalize Strategic Sponsorship for CS2 Roster

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HEROIC, a top-tier esports organization, has announced a significant sponsorship agreement with Razed.com, a major global operator in the sports and esports betting sector.

This partnership positions Razed as an official sponsor of HEROIC’s Counter-Strike 2 roster. The collaboration is founded on a shared commitment to performance and market innovation.

Razed stood out to us as a great partner in an industry of many operators. At their core, their values align with ours — entertainment, responsibility, and a true love for esports. Our partnership will allow us to create more fun content and some amazing experiences for our fans. We couldn’t be happier to welcome Razed as a partner.Krystian Jaroszynski, Chief Commercial Officer, HEROIC

The agreement encompasses key brand activations, including Razed.com branding on HEROIC’s official jerseys and across all digital platforms. Additionally, the partnership will facilitate the development of exclusive co-branded content and behind-the-scenes access, aimed at enhancing fan engagement and commercial outreach.

HEROIC has firmly established itself as one of the world’s premier Counter-Strike teams, and we are proud to support their continued rise. Esports is one of the fastest-growing verticals in betting, and we believe this partnership with HEROIC represents the perfect synergy of  creativity, ambition, and a shared vision for success.Marty, Head of Marketing, Razed.com.

This alliance further strengthens HEROIC’s market position and its continued focus on commercial growth and on-server excellence. Together, both entities aim to set new benchmarks within the esports industry.

Link to the video. x.com/heroicgg/status/1961458827804774534

 

The post HEROIC and Razed Finalize Strategic Sponsorship for CS2 Roster appeared first on European Gaming Industry News.

Peter Tolan is an Editor at Gaming Newsroom, where he tracks the high-velocity shifts in the global gaming and tech markets. With a background in digital media and a focus on industry Evolution, Peter specializes in breaking down complex trends into actionable intelligence. From the front lines of esports to the integration of cutting-edge tech like AI and Fintech within the gaming ecosystem, Peter provides a "Zero Fluff" perspective on the stories shaping the future of play. Since joining the HIPTHER network, he has become a go-to source for analysis on emerging technologies and the changing landscape of the European and global gaming markets.

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