Gaming Platform, Overwolf, Sees 385% Revenue Surge in EU, Hires Activision Blizzard Vet For Expansion

Overwolf Expands European Presence with Former Activision Blizzard Executive to Accelerate Brand Partnership Growth Business has grown by 385% since entering the EU market one year ago.

Overwolf Ads, a world-leading platform empowering brands and advertisers to reach over 100 million monthly gamers, today announced the expansion of its European operations with the appointment of Adam Davis as Director of Brand Partnerships. This strategic hire supports Overwolf’s continued growth in the region and its mission to help brands engage with hard-to-reach gamers directly during gameplay.

Overwolf’s ad platform enables brands to reach gamers across premium titles like Minecraft and Fortnite, using a proprietary ad tech solution that provides advertisers with immersive yet non-intrusive placements. The company is currently ranked as the #2 biggest US Gaming Property by Comscore in terms of reach, with its influence across EMEA regions gaining momentum in 2025, now listed #3 in Germany, #5 in France, and #7 in the UK. In the last year, the company has partnered with global brands and media agencies such as Armani, Lancôme, Verizon, Pepsico, Amazon, P&G, Skoda, PHD, Publicis, Havas, dentsu, Wavemaker and Mediacom.

With more than 15 years of experience in the digital and gaming industry, Davis previously served as Group Director of Agency Partnerships at Activision Blizzard and has held leadership roles at AOL, Unruly/News Corp, and Reach plc. He played a key role in helping bring the new Xbox Ads offering to market at Activision and comes with extensive knowledge of video advertising across both gaming and traditional publisher environments. At Overwolf, he will focus on growing strategic brand relationships and developing innovative ad solutions that balance the player experience with high-impact brand engagement.

Davis joins a growing European team that has driven 385% growth in revenue in the region since Overwolf expanded into the EU market in 2024. The team has launched successful major partnerships with brands such as Müller FRijj, whose “Just Feel The URjj Challenge” activation rewarded players for embracing fun and chaos over simply winning. The unique campaign ran across major titles like Fortnite and Rocket League, using Overwolf Ads’ innovative ad technology to deliver contextual real-time messaging and rewards during humorous missions that resonated with Gen Z gamers.

“Gaming is reshaping modern entertainment. More brands than ever are looking to gaming to accelerate their marketing efforts, but one consistent challenge is accessing top-tier titles at scale,” said Adam Davis, Director of Brand Partnerships at Overwolf. “At Overwolf, advertisers can reach gamers across popular titles like Call of Duty and Fortnite, all accessible under one roof, and I’m looking forward to changing what’s possible for advertisers in the space.”

“As our European growth gains momentum, Adam’s leadership and prior experience at Activision will be instrumental in scaling Overwolf’s presence and bringing more brands into the worlds where gamers play,” commented Uri Marchand, CEO of Overwolf.

This announcement comes on the heels of Overwolf Ads’ milestone revenue achievement of doubling ad revenue from $50 million in 2023 to $100 million in 2024, continuing its trajectory as a category leader in in-game advertising.

For more information about advertising with Overwolf, please visit overwolf.com/ads