Balkans
Serbia’s ZLF Urges Total Ban on Gambling Ads

Serbia’s Zeleno-Levi Front (ZLF/Green-Left Front), a local green political party, is advocating for a total ban on gambling ads in the country. According to its representatives, banning all ads would be the most surefire way to protect the public from gambling harm.
The ZLF just organised the Games of Chance, Games with the Health of Citizens (Igre na sreću, igre sa zdravljem građana) forum, scrutinising the gaming industry and its negative consequences. During the forum, representatives slammed the government’s recent proposal to limit gambling ads, saying that this wouldn’t be enough.
For context, the government recently proposed a ban on gambling ads featuring prominent celebrities, mirroring similar measures in other regulated markets. For context, Serbian law currently allows professional athletes to advertise betting products, to safer gambling advocates’ dismay.
The ZLF, however, believes that its total ban would be the most effective way to minimise potential harm. During the forum, National Assembly member Biljana Đorđević noted that the ZLF had submitted a ban proposal in March but regretted that the government had not responded to the proposal or discussed the matter.
Đorđević suggested that Minister of Internal and External Trade Tomislav Momirović has been avoiding the discussion. Momirović, for context, has previously suggested reducing the visibility of gambling ads by prohibiting ads on billboards on busier roads and streets.
Echoing arguments and concerns raised in other regulated markets, Đorđević said that having celebrities promote gambling exposed children to potential danger. Since younger audiences are more easily affected by marketing, this could cause them to associate betting as a normal part of sports.
ZLF MP Marina Mijatović repeated these claims, saying that the government has so far done a bad job at protecting minors from negative exposure to gambling. While Mijatović acknowledged that Serbia cannot prohibit gambling, she noted that the ads do not need to be so eye-catching and appealing.
The post Serbia’s ZLF Urges Total Ban on Gambling Ads appeared first on European Gaming Industry News.
Balkans
Evoplay partners with Hrvatska Lutrija to expand reach in Croatia

Evoplay, the award-winning game development studio, has partnered with Hrvatska Lutrija, to bring a selection of its top-performing titles to the Croatian operator’s online casino brand, Cro Casino.
The collaboration marks a significant step in Evoplay’s growth across regulated European markets and strengthens its presence in Croatia by going live with the country’s only authorised state lottery operator.
As part of the agreement, 12 Evoplay games are now available to Croatian players, with additional game launches expected in the coming months.
Among the initial selection is the studio’s standout title Penalty Shoot-out, a football-themed instant game that continues to perform strongly across multiple regions thanks to its easy-to-play format and competitive edge.
Founded in 1973, Hrvatska Lutrija operates as a state-owned company offering a full range of gaming products, including lottery games, sports betting, and casino content, both in retail locations and online. A trusted name in the Croatian market, the company plays a key role in funding national initiatives in sport, culture, and social welfare.
The launch of Evoplay’s portfolio has been facilitated through Intralot SA, Hrvatska Lutrija’s technology partner and a leading gaming solutions supplier and operator active in 39 regulated jurisdictions worldwide. Evoplay’s games have been integrated into Intralot SA’s Lotos X Omni platform, which is connected to the Bragg Hub aggregation platform.
This partnership supports Evoplay’s ongoing commitment to delivering high-quality, certified content in regulated jurisdictions and engaging new audiences through trusted, local partners.
Ihor Zarechnyi, Chief Commercial Officer at Evoplay, said: “Partnering with Hrvatska Lutrija marks a key milestone in our expansion across Europe. As Croatia’s national lottery operator, Hrvatska Lutrija has a strong and established brand, and offers us a trusted platform to bring our games to a wider audience.
“We’re excited to launch with Cro Casino and deliver a range of engaging titles to players across the country.
Ignacije Čutura, Chief Executive Officer at Hrvatska Lutrija, added: “We’re delighted to partner with Evoplay and bring their innovative content to our players through Cro Casino. Their engaging titles align well with our focus on delivering high-quality, entertaining experiences.
“This collaboration marks an exciting step in strengthening our online offering and continuing to grow within Croatia’s regulated market.”
The post Evoplay partners with Hrvatska Lutrija to expand reach in Croatia appeared first on European Gaming Industry News.
Balkans
Amusnet Celebrates Business Excellence as a Sponsor of the Forbes Business Awards 2025

Amusnet, a leading international all-casino solution provider, proudly took part in the Forbes Business Awards 2025 as an official sponsor, reinforcing its commitment to business excellence, strategic growth, and industry leadership. The event, recognized as one of the most prestigious and premium business forums in Bulgaria, took place on April 16 and gathered more than 200 distinguished guests, including senior executives, entrepreneurs, and influential figures from across the business landscape.
Held in an elegant setting in Sofia, the Forbes Business Awards 2025 celebrated companies and leaders who set the benchmark for success and resilience in their respective industries. With a strong focus on performance, vision, and impact, the ceremony once again confirmed its role as a key platform for recognizing outstanding achievements in the Bulgarian economy.
Amusnet CEO Ivo Georgiev presented the award in the Information and Communication Technology category – a sector that reflects Amusnet’s strategic focus. The award honors companies that demonstrate outstanding performance, consistency, and leadership in the ICT field. “Supporting the Forbes Business Awards aligns with our core values of dedication, excellence, and long-term vision,” commented Ivo Georgiev, CEO of Amusnet.
Amusnet’s presence at the event reflects the company’s clear vision to contribute to the development of the business ecosystem and celebrate excellence across industries. The company continues to expand across Europe and LATAM, bringing its comprehensive portfolio to new markets and clients, while further strengthening its position in existing ones. Amusnet remains focused on sustainable growth, building strong partnerships, and consistently delivering value on a global scale.
The post Amusnet Celebrates Business Excellence as a Sponsor of the Forbes Business Awards 2025 appeared first on European Gaming Industry News.
Balkans
Playson tightens grip on Croatian market with landmark Hrvatska Lutrija deal

Country’s national lottery operator chooses Playson to enhance content offering with more immersive games
Playson, an accomplished iGaming industry supplier, has continued its growth in Croatia by launching with the country’s national lottery operator, Hrvatska Lutrija.
Following an integration via the Bragg Hub aggregation platform, a host of Playson’s leading titles will be made available to Hrvatska Lutrija players including Royal Coins 2: Hold and Win, 3 Pots Riches: Hold and Win and Coin Strike: Hold and Win, significantly boosting the lottery’s online casino offering.
Since becoming an independent organisation for the Croatian lottery in 1973, Hrvatska Lutrija has expanded its renowned portfolio to provide captivating digital slots and table games, as well as continue to run numerous charitable projects to tackle social issues across the country.
This partnership adds to Playson’s recent success in Croatia and marks another step in the supplier’s ongoing expansion across Europe’s most mature markets.
Blanka Homor, Sales Director at Playson, said: “Croatia remains a vital region for us at Playson and we’re thrilled to continue strengthening our market presence through the country’s national lottery operator.
“Hrvatska Lutrija boasts a commendable player base and we look forward to their users enjoying our array of graphically-advanced slots. We are eager to provide even more quality games to operators of all types and sizes.”
Ignacije Čutura, CEO at Hrvatska Lutrija, said: “Playson has consistently launched some of the industry’s most memorable slots over the last few years and we are delighted an array of their top performing titles are now available to our players.
“This partnership underlines Hrvatska Lutrija’s commitment of ensuring our slot offering continues to be the most stimulating and engaging on the market and we look forward to watching our new partnership with Playson flourish.”
The post Playson tightens grip on Croatian market with landmark Hrvatska Lutrija deal appeared first on European Gaming Industry News.
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