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NOVOMATIC: Award-Winning Austrian Leading Company for More Than 10 Years

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Companies that demonstrate a willingness to address economic, environmental and social responsibility in addition to pursuing economic success are awarded certification as a leading company. NOVOMATIC AG has been able to continue a long-standing tradition by once again successfully achieving certification by the independent, cross-industry excellence platform “Leitbetriebe Austria”. Goals that focus on sustainability such as innovation, growth, market position and employee development are just as decisive for the evaluation as the importance for Austria as a business location. With its global headquarters in Gumpoldskirchen, NOVOMATIC is a major taxpayer in the country and, in addition to its position as one of Lower Austria’s largest employers, also helps Austria maintain its reputation as a sustainable place of business.

“We firmly believe that success can only be achieved by assuming responsibility, and we demonstrate this responsibility in particular towards our more than 24,500 employees around the world. The fact that NOVOMATIC has once again been certified as a ‘Leading Austrian Company’ is not only a clear validation of the great commitment shown by us as an employer, but also of our sustainable approach to corporate governance,” NOVOMATIC Executive Board Members Ryszard Presch and Johannes Gratzl said.

Leitbetriebe Austria Managing Director Monica Rintersbacher said: “NOVOMATIC has been meeting the qualification criteria for more than 10 years and – not surprisingly for me – was once again confirmed as a leading company. The company takes its role model effect very seriously and is therefore an indispensable driver of innovation and a major employer in the local economy.”

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NOVOMATIC’s strong commitment to ESG (Environmental, Social and Governance) has already won it numerous international awards. The recent industry award in the PwC ESG Ranking 2023 is clear evidence that the Group attaches great importance to sustainability.

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Central Europe

Low6 equips BETFAN with free-to-play arcade games

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The multi-game partnership sees the legal Polish operator build out its proposition by appealing to the nostalgia of much-loved games

Low6, the leading gamification innovator, has secured an agreement with BETFAN, a new legal Polish bookmaker, to deliver a suite of free-to-play games. The operator has earmarked Low6’s pioneering spin on free-to-play games as a strategic addition to their product offering to retain and boost their active player base.

The new product offering will launch BETFAN’s first arcade-style game, Horse Race. The side scroller game challengers players to navigate a horse between sporting objects by tapping their touchscreen or mouse. The further they progress in the game, the more points they earn.

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The portfolio will also include a Bingo game where players will be issued a digital card of sporting events that are marked-off in real time with in-play action. Players are rewarded by getting a line or full-house on completing their card.

“Our goal is to make constant progress.” comments Jakub Świsłowski, Vice President of BETFAN. “The future of our sportsbook division sees free-to-play games as a key development in our product offering. We truly believe that our partnership with Low6 will allow us to make a huge difference in the Polish market and this cooperation will also open up new doors for sportsbooks in Poland”.

“BETFAN, like Low6, are focused on innovation and we’re delighted that part of our portfolio of games will be implemented within their product suite.” comments Jamie Mitchell CEO of Low6. “That our first game is delivered as a new, innovative arcade solution means we have something that the betting market has never seen before. We can’t wait to flick the switch and launch our arcade offering to the wider sportsbook and igaming verticals.”

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Central Europe

DSWV Calls for Changes as Black Market Betting Rises in 2023

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The German Sports Betting Association (DSWV) has analysed the development of the German sports betting market for 2023 at its annual press conference. The main focus was on tax revenues, the black market and player protection.

Decline in Tax Revenue

In 2023, legal sports betting providers in Germany recorded stakes of €7.72 billion, a decrease of 5.4% compared to the previous year.

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“Instead, the money flows into the coffers of the black market providers,” DSWV President Mathias Dahms said.

This development illustrates the challenges facing the legal market. One important reason for the decline is the migration of many players to illegal offerings. For example, since the State Treaty on Gambling came into force in 2021, regulated providers have not been able to keep up with the extensive betting offers of the black market due to a limited betting programme. The association is, therefore, calling for attractive framework conditions for regulated providers so that they remain competitive.

Combating the Black Market

Despite regulation, the black market has a significant market share in Germany. Studies, such as the Schnabl study by DSWV and DOCV, show that around half of the time spent by German online gambling users is spent on illegal sites. This alarming development requires urgent action on the part of the Joint Gambling Authority of the federal states (GGL). The DSWV is, therefore, calling for a reorientation of the current regulatory policy in order to strengthen the legal market and curb the black market.

Promotion of Player Protection

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Many interested parties will open betting accounts during the European Football Championship. It is, therefore, all the more important that gamblers are directed to the legal market. Advertising helps to make the brands of legal providers stand out from the illegal offers on the black market. Only companies permitted by the GGL protect players. In the debate on sports betting advertising, the DSWV is, therefore, expressly opposed to a ban on advertising.

“No company can survive if it is not allowed to advertise, and this must remain the case for sports betting providers. Otherwise, players are left with the black market, where there are no protective measures and controls,” Dahms said during the conference.

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Central Europe

Greentube debuts content in Slovakia

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Greentube, the NOVOMATIC Digital Gaming and Entertainment division, has taken its diverse portfolio of popular slots live in Slovakia, marking further European growth for the company in regulated markets.

Now available via a range of the country’s leading online casino brands, players will be able to get their hands on Greentube’s upcoming releases such as Book of Ra™ Deluxe 10: Win Ways™, Sizzling Hot™ Deluxe 10 Win Ways™ and Top o’ the Money™ – Pots of Wealth.

These new releases will sit alongside the supplier’s classic games which have proved their enduring appeal among European players including hit titles such as Book of Ra™, Sizzling Hot™ and Ultrahot Deluxe™.

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This latest market entry into Slovakia furthers Greentube’s growth in Central Europe and mirrors its progress globally, in line with its strategy for the year ahead.

Opher Ben Zvi, Deputy Head of Global Sales at Greentube, said: “Slovakia is another step forward in our roadmap for 2024. It’s a country with great potential and one where we expect big things from our proven content.

“Our range of games is set to provide a diverse choice for players, beginning with our successful WinWays™ titles. These will soon be joined by the global hits from our Diamond Mystery™, Diamond Link™ and Cash Connection™ game series.

“We’re proud to see them on offer to an even larger demographic via our partners in the country.”

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