LOTTO Hamburg is turning to adesso to be its partner for social media. adesso is now the digital media agency in charge of the strategy and content behind all social media channels run by Hamburg’s state lottery company. The experts from adesso’s Digital Experience (DX) division, who specialise in online marketing, branding and social media, made a convincing pitch, earning them a four-year contract with the client.
LOTTO Hamburg has relied on adesso’s services for traditional IT projects in the past. Now the two companies are launching their first close collaboration in the field of social media. “We are delighted that we were able to convince an exciting customer like LOTTO Hamburg of our services, which include professional photo and video productions, along with strategy concept creation and creative services for traditional social media content,” says Madelaine de Nève, Social Media Team Lead in the DX division of adesso, describing the contract.
Creative, entertaining, bold: adesso delivers target group-oriented strategy
Through the strategic reorganisation of its social media channels, LOTTO Hamburg aims to position itself as a responsible gaming provider with a strong connection to Hamburg. To address the target group, the existing communication strategy is to be enhanced in terms of both content and visuals. The collaboration will take into account LOTTO Hamburg’s values, as well as the restrictions associated with the lottery industry. “adesso took a creative, entertaining and bold approach to meeting our expectations in the tender,” said Thomas Hinz, Head of Online Marketing and Sales at LOTTO Hamburg. “We are very much looking forward to working on our social media activities together and taking them to a new level.”
adesso delivers big-picture input
LOTTO Hamburg was looking for a partner who had an excellent command of the entire digital and customer experience, as well as a superior understanding of the lottery business. adesso was able to impress the client with its unique hybrid offering of creative, consulting and IT services. Backed by many years of industry experience in the lottery sector, adesso provides ideas and inspiration that take the big picture into account. In addition to the social media team, the adesso SE performance marketing team will also be working for LOTTO Hamburg.
PRAGMATIC PLAY EXPANDS SLOVAKIAN PRESENCE WITH NIKÉ
Pragmatic Play, a leading content provider to the iGaming industry, will begin supplying its Slots to the prominent Slovak operator Niké in its latest partnership.
Niké’s players will now gain access to Pragmatic Play’s impressive lineup of award-winning player-favourite titles, from iconic hits like Wolf Gold and Big Bass Bonanza to the popular Sugar Rush and Gates of Olympus.
As one of Slovakia’s market leaders, partnering with Niké will catalyse further growth across the country for Pragmatic Play and introduce more players to its content for the first time.
The agreement is the latest in a string of major partnerships for Pragmatic Play in Europe, following deals with Napoleon in Belgium and GAMRFIRST in Switzerland, as it continues to solidify its presence in the region and globally.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “Pragmatic Play continues to expand in regulated markets, and partnering with major operators like Niké in Slovakia provides a great opportunity for us to deliver our rich portfolio of games to even more players. We look forward to a great partnership with Niké as it continues to strengthen its offering as a top operator in the market.”
Robert Vizvari, Chief Revenue Officer at Niké, said: “Adding Pragmatic Play games to our game lobby is a significant step forward for us. It has gained an enviable reputation for delivering some of the industry’s most entertaining experiences and opening those opportunities up to our player base heralds the beginning of a fantastic collaboration.”
HGC 2024 Sets Strong Business Focus with Top International Speakers Under the Key Topic ‘Invest in Games’
The Hamburg Games Conference (HGC) 2024 will bring the international games industry together on March 5 and 6 under the key topic of ‘Invest in Games’. While the games industry is in troubled waters, the HGC provides practical impulses for companies and founders to position themselves successfully on the market. Confirmed as the first speakers are Brjann Sigurgeirsson (co-founder Thunderful Group), Sophie Vo (founder Rise and Play), James Batchelor (Editor-in-Chief Gamesindustry.biz), Timm Geyer (founder Geyer Media Consult) and Are Mack Growen (Partner at London Venture Partners). The main focus is on obtaining financing and identifying new business opportunities.
An advisory board consisting of the companies Sunday, Bigpoint, The Sandbox, InnoGames and 1SP Agency Holding supports the organizers Gamecity Hamburg, GRAEF Rechtsanwalte and Super Crowd Entertainment in the planning and implementation of the HGC program. Tickets for companies and start-ups are available at https:// HGC2024.EventBrite.de.
HGC 2023 welcomed more than 500 conference guests from 26 countries. On March 5 and 6, 2024, the Altonaer Museum will once again offer an attractive setting with a maritime atmosphere for exclusive keynotes, panels, roundtables, networking and matchmaking over two conference days.
Renowned games experts and experts
Speakers will present current investment topics and insights on two stages. Already confirmed: Brjann Sigurgeirsson (co-founder Thunderful Group) on ‘Creating and sustaining a successful gaming brand’, Sophie Vo (founder Rise and Play) on ‘Cultural due diligence in M&A’, James Batchelor (Editor-in-Chief GamesIndustry.biz) on ‘What’s definitely not the future of games development?’, Timm Geyer (founder Geyer Media Consult) on ‘Options in challenging situations for game studios and Are Mack Growen (Partner at London Venture Partners) on ‘Raising venture capital – How to approach a VC’. In addition, the call for speakers for HGC 2024 is running until December 4: https:// GamesConference .com/Call-For-Speakers.
Exclusive program on-site
The program of the HGC 2024 offers exclusive talks and panels as a unique live experience in the unique atmosphere of the Altonaer Museum. Participants will gain practical insights into current investment topics and the best conditions for B2B matchmaking and business meetings on-site. With the support of Hamburg’s games companies, the HGC is the hub for intensive networking and matchmaking. Companies and game studios will present their products and games in the expanded expo area in the Altonaer Museum and will be available for talks and meetings. In addition to the companies on the advisory board, the HGC is supported by the sponsors 4Players, Bytro, Photon, Photon, Playa Games, Threaks and Tiny Roar.
Business and start-up tickets are now available
The business ticket for 349 Euros provides guests with access to the two-day conference program as well as the opportunity to arrange meetings with other conference guests and make valuable new contacts. Start-up tickets are also available for newly-founded companies. They allow participation in the entire conference program as well as matchmaking at a discounted price of 199 euros. Tickets for the HGC 2024 are available at https:// HGC2024.EventBrite.de. All current information on the Hamburg Games Conference 2024 is available at www. GamesConference .com.
The first German Creative Economy Summit on March 6 and 7, 2024, in Hamburg
Adjacent to the Hamburg Games Conference, visitors can also attend the German Creative Economy Summit in Hamburg on March 7, organized by the Hamburg Kreativ Gesellschaft with a diverse program of keynotes, panels and workshops from the nationwide creative industries. All information is available at https:// German-Creative-Economy-Summit.de. Anyone who purchases a ticket for the Hamburg Games Conference can secure a 20% discount on a ticket for the German Creative Economy Summit to attend the summit after the HGC on March 7. If required, visitors can register at HGC@ Super-Crowd .com.
Gauselmann Group Wins Tender for Casino Concession of the German State of Lower Saxony
The Gauselmann Group has won the tender for the casino concession of the German state of Lower Saxony. This means the group has the opportunity to operate up to ten casino locations. The concession allows for the state-licensed locations to be operated under the umbrella of the MERKUR sun from 1 September 2024, initially for a period of 15 years.
“I’m extremely delighted about receiving the casino concession in our neighbouring state of Lower Saxony. Being able to clock up this additional significant milestone in our company’s history, just two years after taking over the North Rhine-Westphalia casinos, makes me and all the employees involved very proud and shows once again that we master the ‘higher school’ of gaming with and centred round money, and that we can act responsibly in this respect. Now, in autumn 2024, the task is to integrate the Lower Saxony casinos, with their roughly 400 employees, into our company and to welcome them to the world of Merkur,” Paul Gauselmann, company founder and Chairman of the Management Board of the Gauselmann Group, said.
Pivotal for the issuance of the casino concession was the proven exemplary competence of the Gauselmann Group’s ability to operate casinos. A total of 15 locations in the German states of Saxony-Anhalt, North Rhine-Westphalia, Berlin and Rhineland-Palatinate already demonstrate the success of the company. In addition to the proof of economic viability and financial stability, the high quality of the operator’s concept, above all, were decisive for the issuance of the casino concession.
“With the takeover of the North Rhine-Westphalia casinos in 2021, we proved in an impressive way that we are able to realign the gaming and service offering in record time, to secure existing jobs, create new ones, and even increase their attractiveness. I’m certain that we will also be able to set new standards in Lower Saxony and continue to write our story of success with the casinos there,” David Schnabel, Managing Director of all Merkur Spielbanken, said.
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