Connect with us
Prague Gaming & TECH Summit 2024

Central Europe

Hungarian Lottery goes live with OddsMatrix sportsbook & platform services

Published

on

hungarian-lottery-goes-live-with-oddsmatrix-sportsbook-&-platform-services
Reading Time: 2 minutes

 

The Hungarian national lottery company, Szerencsejáték Privately Held Company Limited (SZRT), has gone live with OddsMatrix-powered sportsbook and platform services enabling the country’s residents to safely and responsibly enjoy 21st century digital betting experiences.

EveryMatrix was awarded the public tender in January 2023 to provide the Hungarian state-owned gaming and lottery operator with an end-to-end suite of advanced digital sports betting software solutions and services for its online brand TippmixPro.

Designed to create the ultimate online sports betting experience in the newly regulated market, the multi-year agreement was awarded to EveryMatrix after a 15-month competitive procurement process with more than 25 bidders.

Advertisement

SZRT is a member of the World Lottery Association (WLA) and the sports betting market leader in Hungary. Its new OddsMatrix-powered sportsbook will drive the brand to new levels, giving both new and existing customers the opportunity to experience features including Cash Out and Bet Builder, alongside promotions such as Stake-Back Special, for the first time.

This was one of the company’s most complex integrations to date involving multiple teams including GamMatrix, EveryMatrix’s platform unit. GamMatrix purpose-built a range of project-critical operational and safer gambling features including rapid, multi-step registration and a comprehensive array of self-exclusion functionality in line with specific SZRT and regulatory requirements.

SZRT will benefit from decades of experience within EveryMatrix’s trading, product, and account management teams as well as harness the power of its PartnerMatrix affiliate system.

At the core of the new sportsbook lies the highest standards of responsible gambling. Accessible through desktop and mobile web browsers, in addition to native Android and iOS apps, it features proprietary models that generate industry-leading market uptime, an AI-driven content concierge that curates and serves tailored recommendations, and a revolutionary promotions engine designed to enhance player retention and reactivation.

In September 2023 EveryMatrix became the first iGaming supplier to receive WLA Safer Gambling Certification.

Advertisement

Ebbe Groes, CEO, EveryMatrix, said: “We are delighted to have gone live in Hungary with our valued partners SZRT. This is just the beginning of a relationship filled with endless possibilities with both sets of dedicated teams sharing a vision that extends far beyond a single milestone.

“Our mission is to craft not just a sportsbook, but a never-ending story of innovation. Just as athletes persistently train to refine their abilities, we are equally determined to create new plays, redefine the game, and develop groundbreaking products that propels SZRT as the benchmark for sports betting excellence.”

“Winning SZRT earlier this year and now going live with a complex and comprehensive offering in such an exciting, newly regulated market underlines the quality of our solutions, services, and expertise across multiple disciplines and we look forward to delivering exceptional results and driving consistent growth in the months and years ahead.”

Andrea Mager, President & CEO, Szerencsejáték Privately Held Company Limited, said: “We launched our online sports betting platform 10 years ago and have always strived to offer the best to our customers. The relaunch of tippmixpro.hu is a milestone for the company and our players. The new site offers a much broader range of world-class sports betting opportunities without losing sight of our responsible gaming principles. In addition to new features that improve the player experience, we also offer betting opportunities and markets that players can only legally access on tippmixpro.hu.

“We were delighted to partner with an international supplier such as EveryMatrix in January. During the following months of development, it became clear to us that beyond the business partnership the company offers professional knowledge that ensures the long-term development of TippmixPro, providing our players with a world-class online sports betting platform.”

Advertisement
Continue Reading
Advertisement
2 Comments

2 Comments

  1. zoritoler imol

    November 24, 2023 at 7:45 am

    Outstanding post, I believe website owners should learn a lot from this site its real user friendly.

  2. Blockchain technology

    November 29, 2023 at 3:10 pm

    obviously like your website but you have to check the spelling on quite a few of your posts. A number of them are rife with spelling problems and I find it very bothersome to tell the truth nevertheless I’ll surely come back again.

Leave a Reply

Your email address will not be published. Required fields are marked *

Central Europe

PRAGMATIC PLAY EXPANDS SLOVAKIAN PRESENCE WITH NIKÉ

Published

on

pragmatic-play-expands-slovakian-presence-with-nike
Reading Time: < 1 minute

 

Pragmatic Play, a leading content provider to the iGaming industry, will begin supplying its Slots to the prominent Slovak operator Niké in its latest partnership. 

Niké’s players will now gain access to Pragmatic Play’s impressive lineup of award-winning player-favourite titles, from iconic hits like Wolf Gold and Big Bass Bonanza to the popular Sugar Rush and Gates of Olympus.  

As one of Slovakia’s market leaders, partnering with Niké will catalyse further growth across the country for Pragmatic Play and introduce more players to its content for the first time. 

Advertisement

The agreement is the latest in a string of major partnerships for Pragmatic Play in Europe, following deals with Napoleon in Belgium and GAMRFIRST in Switzerland, as it continues to solidify its presence in the region and globally. 

Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “Pragmatic Play continues to expand in regulated markets, and partnering with major operators like Niké in Slovakia provides a great opportunity for us to deliver our rich portfolio of games to even more players. We look forward to a great partnership with Niké as it continues to strengthen its offering as a top operator in the market.” 

Robert Vizvari, Chief Revenue Officer at Niké, said: “Adding Pragmatic Play games to our game lobby is a significant step forward for us. It has gained an enviable reputation for delivering some of the industry’s most entertaining experiences and opening those opportunities up to our player base heralds the beginning of a fantastic collaboration.” 

Continue Reading

Central Europe

HGC 2024 Sets Strong Business Focus with Top International Speakers Under the Key Topic ‘Invest in Games’

Published

on

hgc-2024-sets-strong-business-focus-with-top-international-speakers-under-the-key-topic-‘invest-in-games’
Reading Time: 2 minutes

 

The Hamburg Games Conference (HGC) 2024 will bring the international games industry together on March 5 and 6 under the key topic of ‘Invest in Games’. While the games industry is in troubled waters, the HGC provides practical impulses for companies and founders to position themselves successfully on the market. Confirmed as the first speakers are Brjann Sigurgeirsson (co-founder Thunderful Group), Sophie Vo (founder Rise and Play), James Batchelor (Editor-in-Chief Gamesindustry.biz), Timm Geyer (founder Geyer Media Consult) and Are Mack Growen (Partner at London Venture Partners). The main focus is on obtaining financing and identifying new business opportunities.

An advisory board consisting of the companies Sunday, Bigpoint, The Sandbox, InnoGames and 1SP Agency Holding supports the organizers Gamecity Hamburg, GRAEF Rechtsanwalte and Super Crowd Entertainment in the planning and implementation of the HGC program. Tickets for companies and start-ups are available at https:// HGC2024.EventBrite.de.

HGC 2023 welcomed more than 500 conference guests from 26 countries. On March 5 and 6, 2024, the Altonaer Museum will once again offer an attractive setting with a maritime atmosphere for exclusive keynotes, panels, roundtables, networking and matchmaking over two conference days.

Advertisement

Renowned games experts and experts

Speakers will present current investment topics and insights on two stages. Already confirmed: Brjann Sigurgeirsson (co-founder Thunderful Group) on ‘Creating and sustaining a successful gaming brand’, Sophie Vo (founder Rise and Play) on ‘Cultural due diligence in M&A’, James Batchelor (Editor-in-Chief GamesIndustry.biz) on ‘What’s definitely not the future of games development?’, Timm Geyer (founder Geyer Media Consult) on ‘Options in challenging situations for game studios and Are Mack Growen (Partner at London Venture Partners) on ‘Raising venture capital – How to approach a VC’. In addition, the call for speakers for HGC 2024 is running until December 4: https:// GamesConference .com/Call-For-Speakers.

Exclusive program on-site

The program of the HGC 2024 offers exclusive talks and panels as a unique live experience in the unique atmosphere of the Altonaer Museum. Participants will gain practical insights into current investment topics and the best conditions for B2B matchmaking and business meetings on-site. With the support of Hamburg’s games companies, the HGC is the hub for intensive networking and matchmaking. Companies and game studios will present their products and games in the expanded expo area in the Altonaer Museum and will be available for talks and meetings. In addition to the companies on the advisory board, the HGC is supported by the sponsors 4Players, Bytro, Photon, Photon, Playa Games, Threaks and Tiny Roar.

Business and start-up tickets are now available

Advertisement

The business ticket for 349 Euros provides guests with access to the two-day conference program as well as the opportunity to arrange meetings with other conference guests and make valuable new contacts. Start-up tickets are also available for newly-founded companies. They allow participation in the entire conference program as well as matchmaking at a discounted price of 199 euros. Tickets for the HGC 2024 are available at https:// HGC2024.EventBrite.de. All current information on the Hamburg Games Conference 2024 is available at www. GamesConference .com.

The first German Creative Economy Summit on March 6 and 7, 2024, in Hamburg

Adjacent to the Hamburg Games Conference, visitors can also attend the German Creative Economy Summit in Hamburg on March 7, organized by the Hamburg Kreativ Gesellschaft with a diverse program of keynotes, panels and workshops from the nationwide creative industries. All information is available at https:// German-Creative-Economy-Summit.de. Anyone who purchases a ticket for the Hamburg Games Conference can secure a 20% discount on a ticket for the German Creative Economy Summit to attend the summit after the HGC on March 7. If required, visitors can register at HGC@ Super-Crowd .com.

Continue Reading

Central Europe

Gauselmann Group Wins Tender for Casino Concession of the German State of Lower Saxony

Published

on

gauselmann-group-wins-tender-for-casino-concession-of-the-german-state-of-lower-saxony
Reading Time: 2 minutes

 

The Gauselmann Group has won the tender for the casino concession of the German state of Lower Saxony. This means the group has the opportunity to operate up to ten casino locations. The concession allows for the state-licensed locations to be operated under the umbrella of the MERKUR sun from 1 September 2024, initially for a period of 15 years.

“I’m extremely delighted about receiving the casino concession in our neighbouring state of Lower Saxony. Being able to clock up this additional significant milestone in our company’s history, just two years after taking over the North Rhine-Westphalia casinos, makes me and all the employees involved very proud and shows once again that we master the ‘higher school’ of gaming with and centred round money, and that we can act responsibly in this respect. Now, in autumn 2024, the task is to integrate the Lower Saxony casinos, with their roughly 400 employees, into our company and to welcome them to the world of Merkur,” Paul Gauselmann, company founder and Chairman of the Management Board of the Gauselmann Group, said.

Pivotal for the issuance of the casino concession was the proven exemplary competence of the Gauselmann Group’s ability to operate casinos. A total of 15 locations in the German states of Saxony-Anhalt, North Rhine-Westphalia, Berlin and Rhineland-Palatinate already demonstrate the success of the company. In addition to the proof of economic viability and financial stability, the high quality of the operator’s concept, above all, were decisive for the issuance of the casino concession.

Advertisement

“With the takeover of the North Rhine-Westphalia casinos in 2021, we proved in an impressive way that we are able to realign the gaming and service offering in record time, to secure existing jobs, create new ones, and even increase their attractiveness. I’m certain that we will also be able to set new standards in Lower Saxony and continue to write our story of success with the casinos there,” David Schnabel, Managing Director of all Merkur Spielbanken, said.

Continue Reading

Trending

Get it on Google Play

Offering comprehensive coverage on all aspects of the gaming sector, our daily posts include online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2023 - Gaming News Room is part of HIPTHER Agency. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania