Central Europe
The Mill Adventure Extends its Partnership with Paysafe
Leading payments platform Paysafe and German-licensed iGaming platform The Mill Adventure announced an extended payments partnership which will see The Mill Adventure’s partner casinos and their players in Germany have access to a greater choice of alternative payments options. Following the successful integration of Paysafe’s digital wallets in 2020 as an alternative payment method on its platform, The Mill Adventure has now added Paysafe’s eCash solution to its choice of payments, appealing to the many players who prefer to budget and pay for their gaming experience in cash.
paysafecard, which is available in 50 countries through a distribution network of 700,000 retail stores, enables players to use cash to pay for their online gaming purchases. Players need to set up a myPaysafe account and upload funds into it using paysafecard vouchers bought with cash to securely complete their payment transactions. Bank account or credit card details are not required.
According to Paysafe’s recent Lost in Transaction research among over 14,000 consumers, demand for digital cash, or eCash, has been steadily rising for years and is now more popular than ever. More than one-third (31%) of consumers who used eCash within the last 12 months said they were paying with it more often now than they were a year ago – compared to just 13% saying so in 2022. Thirty percent of those who’d used eCash in the previous 12 months said it was their preferred way to pay online. Furthermore, 68% of respondents who place online bets would prefer not to reveal any financial details when making online payments, 50% think eCash is the safest way to pay for online gambling and 52% think it’s the most convenient payment method.
Zak Cutler, President of Global Gaming at Paysafe, said: “A smooth payments process is an important player acquisition and retention tool for operators, and its key to ensure that different consumer preferences are catered for, especially when it comes to payment security and trust. We’re delighted to build on our existing relationship with The Mill Adventure to offer convenient ways for their players to pay.”
Bianca Costa, Head of Risk, Fraud & Payments at The Mill Adventure, said: “We are committed to providing an exceptional iGaming experience for players, and the payment process is a key part of that. By including more options and offering cash-based transactions such as myPaysafe, we are able to support our partners in providing secure and convenient alternative payment method for their players, giving them increased choice, peace of mind, and the opportunity to manage their gaming budget more easily.”
Euro Games Technology will partner with the Casino Operations Summit for another year in a row. The Bulgarian gaming equipment manufacturer will be a gold sponsor of this year’s event, taking place from May 13 to 15 in Nova Gorica, Slovenia.
The conference is tailored to European multi-channel casino operators and will traditionally bring together keynote speakers who will elaborate on the latest topics in the industry. This year’s main themes will focus on how land-based casinos can successfully address the challenges of the modern world, remaininng relevant and attractive to players, and navigate the ever-growing importance of Casino Online Systems and Casino Management Systems.
In addition, attendees will be able to enjoy a selection of EGT’s newest high-potential products. Among the highlights will be the S 32-32 ST cabinet, which is part of the latest Supreme slot series. Following the contemporary design trends with its 2 high-resolution 32-inch UHD 4K monitors and a frameless UHD 4K display, this model will offer visitors an engaging gaming experience thanks to its numerous ergonomic features. It will also present the Supreme Red Selection and Supreme Bonus Prize Bonus Buy Selection multigames. The mixes offer a rich variety of well-known and brand-new slot titles from the company’s portfolio, allowing everyone to find their preferred type of game.
The slot display will be complemented by the jackpot top performer Bell Link with the multigame Bell Link 2, Bell Link Boost, as well as the popular cabinet G 50 J2 ST.
The post EGT will be a gold sponsor of Casino Operations Summit 2025 appeared first on European Gaming Industry News.
Ani Mkrtchyan, Digitain’s Chief Sales Officer, commented: “We are excited to expand the partnership with Gamingtec and support Betters.pl in delivering an outstanding sports betting experience in Poland. This collaboration aligns with our commitment to expanding in regulated markets and is yet another example of how we partner with industry leaders in gaming excellence—perfectly reflecting Digitain’s new brand slogan: ‘BUILT TO LEAD.’”
The post Digitain Partners with Gamingtec to Expand Presence in Europe appeared first on European Gaming Industry News.
Leading sportsbook technology provider grows European footprint with major local operator
Altenar, a leading sports betting and iGaming software provider, has signed an agreement to provide its fully-managed sportsbook solution to Czech operator MerkurXtip.
The Merkur brand, formerly known as the Gauselmann Group, was founded in the 1970s. Its Czech online brand MerkurXtip CZ launched in 2022 and provides more than 200 slots and sports betting across a wide variety of sporting events..
Altenar’s sportsbook solution will replace the existing sportsbook product on the operator’s merkurxtip.cz website, providing a range of innovative features to elevate the betting experience for players, enhance retention rates and increase revenue.
The agreement strengthens Altenar’s position in the Czech market, where it secured its first deal in 2024. It has enjoyed successful ongoing partnerships with Kingsbet CZ and DATA.BET.
Sam Hill, Sales Director at Altenar, said: “The Merkur Group is a fantastic business with real heritage across the industry.
“To be trusted to take their brand forward in the Czech market is testament to the quality of product and service that Altenar provides today across numerous regulated markets. We can’t wait to get started and look forward to the development of our partnership with the Group.”
Stanislav Sopko, CEO of MerkurXtip CZ, said: “This collaboration marks the start of a promising journey together. Through this partnership, we aim to provide MerkurXtip’s customers with exceptional sports betting products from Altenar and deliver the best-in-class gaming experience in the market.
“We will combine our strengths and expertise to create new opportunities, improve offerings, and drive forward innovation. Stay tuned for more updates as we embark on this exciting venture together. We look forward to achieving great things in the months and years ahead.”
The post Altenar delivers sportsbook solution to MerkurXtip in Czech market appeared first on European Gaming Industry News.
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