Central Europe
Bragg Gaming Partners with GAMRFIRST.ch
Bragg Gaming Group has entered into a partnership with GAMRFIRST.ch, the popular online casino operation of Casino Barrière Montreux in Switzerland.
The agreement brings Bragg’s exclusive content library, including games from its proprietary Bragg Studios brand Atomic Slot Lab such as Fairy Dust, Dreamy Genie and Egyptian Magic to the Swiss operator’s players for the first time.
Founded in 1883, Casino Barrière Montreux is renowned as one of Switzerland’s most iconic and luxurious land-based casinos. With a rich history spanning over a century, Casino Barrière Montreux has evolved to provide a top-tier entertainment destination for players from around the world. In keeping with their commitment to innovation and exceptional customer experiences, Casino Barrière Montreux first launched GAMRFIRST.ch online in late 2021.
The Barrière Group is a renowned hospitality and entertainment company celebrated for its exceptional hotels, restaurants and casinos. With a legacy of over a century, it boasts a collection of exquisite hotels, captivating casinos, gourmet dining and thrilling entertainment venues. Impeccable service, unmatched elegance and a commitment to innovation define Groupe Barrière’s commitment to creating unforgettable moments, most notably with its development in online activities including BarriereBet, a sport betting platform in France and GAMRFIRST.ch its online casino in Switzerland.
Switzerland’s online gambling market has experienced significant growth in recent years, with a global projected market size of $1.08 billion in 2023 according to H2 Gambling Capital estimates, with around 40% attributed to the online casino segment.
Bragg’s content has been capturing an increasing share of the Swiss online casino market since it first launched in the territory in 2021, and GAMRFIRST.ch marks the supplier’s fifth new content partnership to launch in the country this year so far.
Lara Falzon, President and COO at Bragg Gaming Group, said: “We are delighted to join forces with GAMRFIRST.ch and Casino Barrière Montreux, a highly renowned name in the Swiss gambling industry. This collaboration enables us to showcase our exceptional portfolio of exclusive games to even more players and further solidify our position as a leading content provider to the Swiss online gaming market. We look forward to a successful and prosperous partnership.”
Patrick Ballestraz, Head of Online at GAMRFIRST.ch, said: “Incorporating games from both Bragg Studios and the Powered by Bragg range is an excellent addition to our online casino operation. We are confident that our players will appreciate the exceptional titles at launch as well as the ongoing releases and future games roadmap from Bragg. This partnership strengthens our commitment to providing the best online gaming experience in Switzerland.”
Euro Games Technology will partner with the Casino Operations Summit for another year in a row. The Bulgarian gaming equipment manufacturer will be a gold sponsor of this year’s event, taking place from May 13 to 15 in Nova Gorica, Slovenia.
The conference is tailored to European multi-channel casino operators and will traditionally bring together keynote speakers who will elaborate on the latest topics in the industry. This year’s main themes will focus on how land-based casinos can successfully address the challenges of the modern world, remaininng relevant and attractive to players, and navigate the ever-growing importance of Casino Online Systems and Casino Management Systems.
In addition, attendees will be able to enjoy a selection of EGT’s newest high-potential products. Among the highlights will be the S 32-32 ST cabinet, which is part of the latest Supreme slot series. Following the contemporary design trends with its 2 high-resolution 32-inch UHD 4K monitors and a frameless UHD 4K display, this model will offer visitors an engaging gaming experience thanks to its numerous ergonomic features. It will also present the Supreme Red Selection and Supreme Bonus Prize Bonus Buy Selection multigames. The mixes offer a rich variety of well-known and brand-new slot titles from the company’s portfolio, allowing everyone to find their preferred type of game.
The slot display will be complemented by the jackpot top performer Bell Link with the multigame Bell Link 2, Bell Link Boost, as well as the popular cabinet G 50 J2 ST.
The post EGT will be a gold sponsor of Casino Operations Summit 2025 appeared first on European Gaming Industry News.
Ani Mkrtchyan, Digitain’s Chief Sales Officer, commented: “We are excited to expand the partnership with Gamingtec and support Betters.pl in delivering an outstanding sports betting experience in Poland. This collaboration aligns with our commitment to expanding in regulated markets and is yet another example of how we partner with industry leaders in gaming excellence—perfectly reflecting Digitain’s new brand slogan: ‘BUILT TO LEAD.’”
The post Digitain Partners with Gamingtec to Expand Presence in Europe appeared first on European Gaming Industry News.
Leading sportsbook technology provider grows European footprint with major local operator
Altenar, a leading sports betting and iGaming software provider, has signed an agreement to provide its fully-managed sportsbook solution to Czech operator MerkurXtip.
The Merkur brand, formerly known as the Gauselmann Group, was founded in the 1970s. Its Czech online brand MerkurXtip CZ launched in 2022 and provides more than 200 slots and sports betting across a wide variety of sporting events..
Altenar’s sportsbook solution will replace the existing sportsbook product on the operator’s merkurxtip.cz website, providing a range of innovative features to elevate the betting experience for players, enhance retention rates and increase revenue.
The agreement strengthens Altenar’s position in the Czech market, where it secured its first deal in 2024. It has enjoyed successful ongoing partnerships with Kingsbet CZ and DATA.BET.
Sam Hill, Sales Director at Altenar, said: “The Merkur Group is a fantastic business with real heritage across the industry.
“To be trusted to take their brand forward in the Czech market is testament to the quality of product and service that Altenar provides today across numerous regulated markets. We can’t wait to get started and look forward to the development of our partnership with the Group.”
Stanislav Sopko, CEO of MerkurXtip CZ, said: “This collaboration marks the start of a promising journey together. Through this partnership, we aim to provide MerkurXtip’s customers with exceptional sports betting products from Altenar and deliver the best-in-class gaming experience in the market.
“We will combine our strengths and expertise to create new opportunities, improve offerings, and drive forward innovation. Stay tuned for more updates as we embark on this exciting venture together. We look forward to achieving great things in the months and years ahead.”
The post Altenar delivers sportsbook solution to MerkurXtip in Czech market appeared first on European Gaming Industry News.
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