Central Europe
IRINA RUF IS NEW MANAGING DIRECTOR AT MERKUR CASINO
Gauselmann subsidiary with new management line-up
With immediate effect, Irina Ruf has assumed the role of Managing Director International at Merkur Casino GmbH. The subsidiary of the Eastern Westphalian Gauselmann Group operates around 800 arcades in Germany and across Europe. As new managing director, Irina Ruf is responsible for securing and growing the existing markets as well as for driving forward new acquisitions in the international arena. Ruf is thus stepping into the shoes of Stefan Bruns, who will in future represent the Sports Betting and Online Gaming business segment on the Management Board of the Gauselmann Group.
“We are delighted that in Irina Ruf we have been able to win a new managing director with extensive expertise and experience in particular in international operations,” explains Dieter Kuhlmann, Gauselmann Group Management Board member with responsibility for Gaming Operations. Hailing from Bremen, Irina Ruf looks back on an almost 15-year career within the Group, most recently as Executive Operations Director International at Merkur Casino GmbH. “Based on her wide-ranging career path to date, Ms Ruf brings to the job all the prerequisites to successfully continue and expand Merkur Casino’s international business activities,” Kuhlmann adds.
For her part, Irina Ruf is also ready to embrace the challenges that the position of managing director brings with it: “I am looking forward to developing new geographical markets and implementing exciting projects together with my team. One particular focus will be on developing the online markets.” The new head of Merkur Casino has ambitious plans: “Our goal is to maintain Merkur Casino International’s strong position and to confidently rise to the ever-growing demands,” Ruf concludes.
Euro Games Technology will partner with the Casino Operations Summit for another year in a row. The Bulgarian gaming equipment manufacturer will be a gold sponsor of this year’s event, taking place from May 13 to 15 in Nova Gorica, Slovenia.
The conference is tailored to European multi-channel casino operators and will traditionally bring together keynote speakers who will elaborate on the latest topics in the industry. This year’s main themes will focus on how land-based casinos can successfully address the challenges of the modern world, remaininng relevant and attractive to players, and navigate the ever-growing importance of Casino Online Systems and Casino Management Systems.
In addition, attendees will be able to enjoy a selection of EGT’s newest high-potential products. Among the highlights will be the S 32-32 ST cabinet, which is part of the latest Supreme slot series. Following the contemporary design trends with its 2 high-resolution 32-inch UHD 4K monitors and a frameless UHD 4K display, this model will offer visitors an engaging gaming experience thanks to its numerous ergonomic features. It will also present the Supreme Red Selection and Supreme Bonus Prize Bonus Buy Selection multigames. The mixes offer a rich variety of well-known and brand-new slot titles from the company’s portfolio, allowing everyone to find their preferred type of game.
The slot display will be complemented by the jackpot top performer Bell Link with the multigame Bell Link 2, Bell Link Boost, as well as the popular cabinet G 50 J2 ST.
The post EGT will be a gold sponsor of Casino Operations Summit 2025 appeared first on European Gaming Industry News.
Ani Mkrtchyan, Digitain’s Chief Sales Officer, commented: “We are excited to expand the partnership with Gamingtec and support Betters.pl in delivering an outstanding sports betting experience in Poland. This collaboration aligns with our commitment to expanding in regulated markets and is yet another example of how we partner with industry leaders in gaming excellence—perfectly reflecting Digitain’s new brand slogan: ‘BUILT TO LEAD.’”
The post Digitain Partners with Gamingtec to Expand Presence in Europe appeared first on European Gaming Industry News.
Leading sportsbook technology provider grows European footprint with major local operator
Altenar, a leading sports betting and iGaming software provider, has signed an agreement to provide its fully-managed sportsbook solution to Czech operator MerkurXtip.
The Merkur brand, formerly known as the Gauselmann Group, was founded in the 1970s. Its Czech online brand MerkurXtip CZ launched in 2022 and provides more than 200 slots and sports betting across a wide variety of sporting events..
Altenar’s sportsbook solution will replace the existing sportsbook product on the operator’s merkurxtip.cz website, providing a range of innovative features to elevate the betting experience for players, enhance retention rates and increase revenue.
The agreement strengthens Altenar’s position in the Czech market, where it secured its first deal in 2024. It has enjoyed successful ongoing partnerships with Kingsbet CZ and DATA.BET.
Sam Hill, Sales Director at Altenar, said: “The Merkur Group is a fantastic business with real heritage across the industry.
“To be trusted to take their brand forward in the Czech market is testament to the quality of product and service that Altenar provides today across numerous regulated markets. We can’t wait to get started and look forward to the development of our partnership with the Group.”
Stanislav Sopko, CEO of MerkurXtip CZ, said: “This collaboration marks the start of a promising journey together. Through this partnership, we aim to provide MerkurXtip’s customers with exceptional sports betting products from Altenar and deliver the best-in-class gaming experience in the market.
“We will combine our strengths and expertise to create new opportunities, improve offerings, and drive forward innovation. Stay tuned for more updates as we embark on this exciting venture together. We look forward to achieving great things in the months and years ahead.”
The post Altenar delivers sportsbook solution to MerkurXtip in Czech market appeared first on European Gaming Industry News.
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