Central Europe
HSV AND ADMIRALBET EXTEND THEIR PARTNERSHIP
HSV and AdmiralBet continue to go down the same path. As an exclusive and official sports betting partner, AdmiralBet has already been at HSV’s side since 2019. The long-standing partnership has now been extended until 30 June 2024.
Within the extended partnership, AdmiralBet is present on the premium video and LED boards in the Volksparkstadion. The company also supports content formats on HSV’s digital channels, such as the popular AdmiralBet Challenge. For the second half of the season, HSV and AdmiralBet have also come up with a new and interactive fan tool: In the AdmiralBet numbers game, fans can test their knowledge of HSV on every matchday and compete with their friends.
“The cooperation between HSV and AdmiralBet is characterised by reliability and mutual trust, which is illustrated by the extension of the partnership to a total of five years. It is exciting to see how joint projects that combine both business areas lead to creative content formats for our fans,” says Jonas Boldt, CEO of HSV Fußball AG.
Florian Hermann, Director Marketing & Operations of NOVO INTERACTIVE GmbH, based in Rellingen near Hamburg, on the extension of the partnership: “It is a great honour for us to continue to be a partner of HSV. The previous cooperation with the traditional club has absolutely fulfilled our expectations. HSV and AdmiralBet share values such as team spirit, the will to win and fair play. The fans and the passion for football are our focus. We also underline this with the extension of the sponsorship. We are therefore pleased to be able to continue the trusting partnership in the coming season.”
Johannes Haupt, Senior Director Team HSV of the marketer SPORTFIVE, added: “We are very pleased about the contract extension with AdmiralBet. The trust placed in us to extend the contract at an early stage once again underlines the great charisma of Hamburger SV as well as the associated diverse advertising opportunities within the framework of a partnership that has been successfully lived for many years.”
Euro Games Technology will partner with the Casino Operations Summit for another year in a row. The Bulgarian gaming equipment manufacturer will be a gold sponsor of this year’s event, taking place from May 13 to 15 in Nova Gorica, Slovenia.
The conference is tailored to European multi-channel casino operators and will traditionally bring together keynote speakers who will elaborate on the latest topics in the industry. This year’s main themes will focus on how land-based casinos can successfully address the challenges of the modern world, remaininng relevant and attractive to players, and navigate the ever-growing importance of Casino Online Systems and Casino Management Systems.
In addition, attendees will be able to enjoy a selection of EGT’s newest high-potential products. Among the highlights will be the S 32-32 ST cabinet, which is part of the latest Supreme slot series. Following the contemporary design trends with its 2 high-resolution 32-inch UHD 4K monitors and a frameless UHD 4K display, this model will offer visitors an engaging gaming experience thanks to its numerous ergonomic features. It will also present the Supreme Red Selection and Supreme Bonus Prize Bonus Buy Selection multigames. The mixes offer a rich variety of well-known and brand-new slot titles from the company’s portfolio, allowing everyone to find their preferred type of game.
The slot display will be complemented by the jackpot top performer Bell Link with the multigame Bell Link 2, Bell Link Boost, as well as the popular cabinet G 50 J2 ST.
The post EGT will be a gold sponsor of Casino Operations Summit 2025 appeared first on European Gaming Industry News.
Ani Mkrtchyan, Digitain’s Chief Sales Officer, commented: “We are excited to expand the partnership with Gamingtec and support Betters.pl in delivering an outstanding sports betting experience in Poland. This collaboration aligns with our commitment to expanding in regulated markets and is yet another example of how we partner with industry leaders in gaming excellence—perfectly reflecting Digitain’s new brand slogan: ‘BUILT TO LEAD.’”
The post Digitain Partners with Gamingtec to Expand Presence in Europe appeared first on European Gaming Industry News.
Leading sportsbook technology provider grows European footprint with major local operator
Altenar, a leading sports betting and iGaming software provider, has signed an agreement to provide its fully-managed sportsbook solution to Czech operator MerkurXtip.
The Merkur brand, formerly known as the Gauselmann Group, was founded in the 1970s. Its Czech online brand MerkurXtip CZ launched in 2022 and provides more than 200 slots and sports betting across a wide variety of sporting events..
Altenar’s sportsbook solution will replace the existing sportsbook product on the operator’s merkurxtip.cz website, providing a range of innovative features to elevate the betting experience for players, enhance retention rates and increase revenue.
The agreement strengthens Altenar’s position in the Czech market, where it secured its first deal in 2024. It has enjoyed successful ongoing partnerships with Kingsbet CZ and DATA.BET.
Sam Hill, Sales Director at Altenar, said: “The Merkur Group is a fantastic business with real heritage across the industry.
“To be trusted to take their brand forward in the Czech market is testament to the quality of product and service that Altenar provides today across numerous regulated markets. We can’t wait to get started and look forward to the development of our partnership with the Group.”
Stanislav Sopko, CEO of MerkurXtip CZ, said: “This collaboration marks the start of a promising journey together. Through this partnership, we aim to provide MerkurXtip’s customers with exceptional sports betting products from Altenar and deliver the best-in-class gaming experience in the market.
“We will combine our strengths and expertise to create new opportunities, improve offerings, and drive forward innovation. Stay tuned for more updates as we embark on this exciting venture together. We look forward to achieving great things in the months and years ahead.”
The post Altenar delivers sportsbook solution to MerkurXtip in Czech market appeared first on European Gaming Industry News.
-
partnerships4 weeks agoOctoplay accelerates UK and Irish growth with strategic BoyleSports partnership
-
Latin America4 weeks ago
SOFTSWISS Ignites Brazil with ‘Race Like a Legend’ Experience
-
Asia3 weeks ago
Jetapult Strengthens AI Expertise: Onboards Industry Leaders, Oz Silahtar and Dr. Arjun Jain
-
Balkans4 weeks ago
Playson tightens grip on Croatian market with landmark Hrvatska Lutrija deal
-
Africa4 weeks ago
INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER
-
Press Releases3 weeks ago
Colour the world your way in Supa Crew by Swintt’s Elysium Studios
-
Press Releases2 weeks ago
Swintt stacks up a pyramid of wins in Egypt King Pearl Upgrade
-
Compliance Updates2 weeks ago
MGCB Targets 11 Illegal Online Casinos Operating Without Licenses
