Central Europe
Betcris Poland announces two key sponsorships
Betcris started 2022 with intensity in all the markets in which it has a presence. Poland is no exception and presented its first sponsorships. Betcris signed alliances with current champions of Poland, handball team Lomza VIVE Kielce and Asseco Resovia Rzeszow, one of the most recognizable local volleyball teams.
During the press conference, which was held on 28th of February in Kielce, representatives of Betcris Poland and the Club’s signed the contract making the alliance official, and symbolically handed a team T-shirt, with Betcris logo on the sleeve, to Board Member Jacek Jakubowski. Present at the conference on behalf of VIVE Kielce was Talant Dujshebaev team´s coach, and Alex Dujshebaev the team´s captain.
“We are very proud to officially announce the very first sponsorship cooperation on Polish market. It’s really a big step ahead for our brand, just after few months since our debut in August 2021. During the process of selecting the proper sports organization to start cooperation with, there were taking into consideration many different key factors and VIVE Kielce represents absolutely all of them: prestigious and highly recognizable brand, multiple champion titles and international sports achievements, finally fantastic business with marketing know-how. We look ahead with optimism and really hope that the partnership will bring many positive aspects for both sides” commented Jacek Jakubowski, Board Member of Betcris Poland.
Vive Kielce is an 18-times Champion of Poland as well as EHF Champions League 2016 winner as the only Polish team ever to achieve that title. According to the signed contract, Betcris Poland has become a Main Sponsor as well as Official Betting Sponsor of the Club.
Also, Marian Urban, President of VIVE Kielce noted that both partners have many in common: international range of activity, strong aspirations, and leadership approach. “I am very happy that our Club has an opportunity to involve in cooperation with such solid and dedicated partner. Betcris aims to achieve effective goals, which will also positively affect fans of both our team and, in general, handball in Poland. I strongly believe that together we will grow and reach another international levels” said Urban.
Another significant moment took place a day after, on March 1st in Rzeszow. Betcris presented the strategic sponsorship with Asseco Resovia Rzeszow volleyball club. Similarly, to Vive Kielce, partnership with Resovia implies not only holding sponsor status and wide TV with event brand exposure but also visible range of activities to engage the Club’s fanbase.
“Announcing the partnership with Asseco Resovia, 7-times Champion of Poland, a team with a rich history, is a remarkable business step for us. We all know how important and popular volleyball is in Poland, so joining the community, especially in context of fantastic and engaged Asseco Resovia fans, means a lot to us. That’s why Betcris as Strategic Sponsor plans to implement many promotions specially designed for the club’s supporters” emphasized Lukasz Kieza, Head of Marketing in Betcris Poland.
Two meaningful sponsorship projects that are milestones defined by Betcris Poland in long-term strategy, as the brand’s main aim now is continuously building wide recognition through Polish players.
Euro Games Technology will partner with the Casino Operations Summit for another year in a row. The Bulgarian gaming equipment manufacturer will be a gold sponsor of this year’s event, taking place from May 13 to 15 in Nova Gorica, Slovenia.
The conference is tailored to European multi-channel casino operators and will traditionally bring together keynote speakers who will elaborate on the latest topics in the industry. This year’s main themes will focus on how land-based casinos can successfully address the challenges of the modern world, remaininng relevant and attractive to players, and navigate the ever-growing importance of Casino Online Systems and Casino Management Systems.
In addition, attendees will be able to enjoy a selection of EGT’s newest high-potential products. Among the highlights will be the S 32-32 ST cabinet, which is part of the latest Supreme slot series. Following the contemporary design trends with its 2 high-resolution 32-inch UHD 4K monitors and a frameless UHD 4K display, this model will offer visitors an engaging gaming experience thanks to its numerous ergonomic features. It will also present the Supreme Red Selection and Supreme Bonus Prize Bonus Buy Selection multigames. The mixes offer a rich variety of well-known and brand-new slot titles from the company’s portfolio, allowing everyone to find their preferred type of game.
The slot display will be complemented by the jackpot top performer Bell Link with the multigame Bell Link 2, Bell Link Boost, as well as the popular cabinet G 50 J2 ST.
The post EGT will be a gold sponsor of Casino Operations Summit 2025 appeared first on European Gaming Industry News.
Ani Mkrtchyan, Digitain’s Chief Sales Officer, commented: “We are excited to expand the partnership with Gamingtec and support Betters.pl in delivering an outstanding sports betting experience in Poland. This collaboration aligns with our commitment to expanding in regulated markets and is yet another example of how we partner with industry leaders in gaming excellence—perfectly reflecting Digitain’s new brand slogan: ‘BUILT TO LEAD.’”
The post Digitain Partners with Gamingtec to Expand Presence in Europe appeared first on European Gaming Industry News.
Leading sportsbook technology provider grows European footprint with major local operator
Altenar, a leading sports betting and iGaming software provider, has signed an agreement to provide its fully-managed sportsbook solution to Czech operator MerkurXtip.
The Merkur brand, formerly known as the Gauselmann Group, was founded in the 1970s. Its Czech online brand MerkurXtip CZ launched in 2022 and provides more than 200 slots and sports betting across a wide variety of sporting events..
Altenar’s sportsbook solution will replace the existing sportsbook product on the operator’s merkurxtip.cz website, providing a range of innovative features to elevate the betting experience for players, enhance retention rates and increase revenue.
The agreement strengthens Altenar’s position in the Czech market, where it secured its first deal in 2024. It has enjoyed successful ongoing partnerships with Kingsbet CZ and DATA.BET.
Sam Hill, Sales Director at Altenar, said: “The Merkur Group is a fantastic business with real heritage across the industry.
“To be trusted to take their brand forward in the Czech market is testament to the quality of product and service that Altenar provides today across numerous regulated markets. We can’t wait to get started and look forward to the development of our partnership with the Group.”
Stanislav Sopko, CEO of MerkurXtip CZ, said: “This collaboration marks the start of a promising journey together. Through this partnership, we aim to provide MerkurXtip’s customers with exceptional sports betting products from Altenar and deliver the best-in-class gaming experience in the market.
“We will combine our strengths and expertise to create new opportunities, improve offerings, and drive forward innovation. Stay tuned for more updates as we embark on this exciting venture together. We look forward to achieving great things in the months and years ahead.”
The post Altenar delivers sportsbook solution to MerkurXtip in Czech market appeared first on European Gaming Industry News.
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