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Esports deal currently covers over 40,000 live events a year

SIS (Sports Information Services), the leading multi-channel supplier of 24/7 live betting services, has successfully launched its esports betting product SIS Competitive Gaming with Polish operator Betfan.

Betfan is now live with the end-to-end solution built specifically for sportsbooks, and the launch has proved to be a great success to date with significant margin returns for the operator in recent months.

Betfan’s customers have access to live streamed pictures, commentary, on-screen graphics with betting triggers, and data, plus an extensive range of markets and prices for over 40,000 live events a year.

The operator’s online customers in Poland are able to watch and bet on live head-to-head competitions between skilled and qualified gamers comprising of NBA2K21 games that take place all day Monday to Sunday in 5-minute quarters.

With integrity at the heart of the SIS Competitive Gaming offer, every match is monitored by a dedicated integrity referee, trained by the Esports Integrity Commission (ESIC), ensuring that bettors receive a high-quality betting experience. Strict player due diligence procedures are in place to keep competitions fair and transparent, while all players take part remotely to meet new health and safety measures.

The Betfan deal follows on from the launch of SIS Competitive Gaming with bet365, with SIS’s output of content doubling twice in the last 12 months, following strong customer demand.

Anze Gantar, Digital Sales Manager at SIS, said: “We’re delighted to have launched SIS Competitive Gaming with Betfan, and this partnership is testament to the relatively high margin esports product we can offer operators, who are eager to boost their sportsbook offering with profitable esports events.

“SIS Competitive Gaming is designed to appeal to existing sports bettors in a format that is familiar, and from the initial success we’ve seen, it’s clear that Betfan’s customers are really engaging with the fast-paced action that allows for multiple betting opportunities.”

Grzegorz Kiczko, Managing Director at Betfan, said: “We’re thrilled to have expanded our offering with SIS Competitive Gaming, and given the popularity of esports has grown considerably of late, it was a deal that made perfect sense for us.

“The launch has been a great success, and SIS Competitive Gaming has provided new and existing customers with an exciting betting experience, which has helped to increase engagement and drive incremental revenues.”