Central Europe
Betcris Takes Its Leading Sports Betting Brand to Poland
Since it was established in Latin America, Betcris has been known as the main sports wagering operator throughout the region. It has been fundamental for shaping the region’s sports betting industry and has played an integral role in seeing the market grow. Betcris has become a leader in Latin America for its transparent and fair-play sports betting solutions and is now looking for international expansion. The essential sports betting option for enthusiasts across Latin America, Betcris has now started its foray into the European market. Betcris has become the latest licensed operator to offer its services in Poland.
Poland has fostered a solid sports wagering market over the recent years. Last year, it saw a handle of roughly $1.85 billion, with private operators contributing $205.6 million to the country through tax revenue. The past two years have brought double-digit growth in the online gaming industry in the country, with extensive gains seen during the COVID-19 pandemic.
Betcris CEO JD Duarte asserts, “It is a great day for Betcris. Starting operations in Poland was a great choice, the local work team has made sure that the Betcris brand maintains its level of excellence and we are excited about all the possibilities that this opens for us as a company. Betcris has earned its leadership position in Latin America and now that we come to Poland, we will continue to make history. I love entering new markets and zeroing in on what makes customers happy. We have a great team that I’m sure will accomplish great things. Polsko, wchodzimy do gry!”
The launch in Poland is only one piece of the organization’s extensive global brand methodology to build its European presence, and the experience acquired in the Polish market will permit Betcris to understand European wagering patterns and the profile of the local bettor. Last year, Betcris started to research how to become part of Poland’s legal sports betting scene, dissecting the particulars of the market prior to choosing to offer an online sportsbook. It realized that, because of the COVID-19 situation, local retail organizations were scaling back or shutting down their operations, which served as an impetus for an online-only alternative from the sportsbook.
Clarifies Board Member of Betcris company in Poland, Jacek Jakubowski, “Poland is one of the most dynamically developing markets in Europe with operators offering services at a high level. It is a very competitive market, but we strongly believe that our brand, based on our attractive product and the many years of experience we have in other countries combined with excellent customer service, will meet the expectations of Polish clients and let us build a strong position in this market.”
Poland updated its gaming laws through the Gambling Act of 2017. This adjusted the overall influence in the market by presenting clarified and more succinct controls of the country’s sports betting industry section. While there have been some minor changes made to the regulations since then, these have not had a major impact on the overall industry of certain wagering brands. With a solid and stable environment now in place, Betcris can venture into Poland and deliver its world-class sports betting options to the new markets.
Euro Games Technology will partner with the Casino Operations Summit for another year in a row. The Bulgarian gaming equipment manufacturer will be a gold sponsor of this year’s event, taking place from May 13 to 15 in Nova Gorica, Slovenia.
The conference is tailored to European multi-channel casino operators and will traditionally bring together keynote speakers who will elaborate on the latest topics in the industry. This year’s main themes will focus on how land-based casinos can successfully address the challenges of the modern world, remaininng relevant and attractive to players, and navigate the ever-growing importance of Casino Online Systems and Casino Management Systems.
In addition, attendees will be able to enjoy a selection of EGT’s newest high-potential products. Among the highlights will be the S 32-32 ST cabinet, which is part of the latest Supreme slot series. Following the contemporary design trends with its 2 high-resolution 32-inch UHD 4K monitors and a frameless UHD 4K display, this model will offer visitors an engaging gaming experience thanks to its numerous ergonomic features. It will also present the Supreme Red Selection and Supreme Bonus Prize Bonus Buy Selection multigames. The mixes offer a rich variety of well-known and brand-new slot titles from the company’s portfolio, allowing everyone to find their preferred type of game.
The slot display will be complemented by the jackpot top performer Bell Link with the multigame Bell Link 2, Bell Link Boost, as well as the popular cabinet G 50 J2 ST.
The post EGT will be a gold sponsor of Casino Operations Summit 2025 appeared first on European Gaming Industry News.
Ani Mkrtchyan, Digitain’s Chief Sales Officer, commented: “We are excited to expand the partnership with Gamingtec and support Betters.pl in delivering an outstanding sports betting experience in Poland. This collaboration aligns with our commitment to expanding in regulated markets and is yet another example of how we partner with industry leaders in gaming excellence—perfectly reflecting Digitain’s new brand slogan: ‘BUILT TO LEAD.’”
The post Digitain Partners with Gamingtec to Expand Presence in Europe appeared first on European Gaming Industry News.
Leading sportsbook technology provider grows European footprint with major local operator
Altenar, a leading sports betting and iGaming software provider, has signed an agreement to provide its fully-managed sportsbook solution to Czech operator MerkurXtip.
The Merkur brand, formerly known as the Gauselmann Group, was founded in the 1970s. Its Czech online brand MerkurXtip CZ launched in 2022 and provides more than 200 slots and sports betting across a wide variety of sporting events..
Altenar’s sportsbook solution will replace the existing sportsbook product on the operator’s merkurxtip.cz website, providing a range of innovative features to elevate the betting experience for players, enhance retention rates and increase revenue.
The agreement strengthens Altenar’s position in the Czech market, where it secured its first deal in 2024. It has enjoyed successful ongoing partnerships with Kingsbet CZ and DATA.BET.
Sam Hill, Sales Director at Altenar, said: “The Merkur Group is a fantastic business with real heritage across the industry.
“To be trusted to take their brand forward in the Czech market is testament to the quality of product and service that Altenar provides today across numerous regulated markets. We can’t wait to get started and look forward to the development of our partnership with the Group.”
Stanislav Sopko, CEO of MerkurXtip CZ, said: “This collaboration marks the start of a promising journey together. Through this partnership, we aim to provide MerkurXtip’s customers with exceptional sports betting products from Altenar and deliver the best-in-class gaming experience in the market.
“We will combine our strengths and expertise to create new opportunities, improve offerings, and drive forward innovation. Stay tuned for more updates as we embark on this exciting venture together. We look forward to achieving great things in the months and years ahead.”
The post Altenar delivers sportsbook solution to MerkurXtip in Czech market appeared first on European Gaming Industry News.
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