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Gibraltar-based bookmaker BetVictor has entered into a “strategic brand cooperation” with Germany’s best-selling newspaper BILD to launch BILDBet, a new platform for sports betting.

BetVictor was named among the first fifteen online licences to be approved by the Darmstadt Regional Council this October.

In a statement Axel Springer, the publishing company of BILD, detailed: “BILD is known for unique sports reporting and enthusiasm for sports. Through the collaboration with BetVictor, this shall now be expanded in the form of an attractive and user-friendly betting service.”