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Germany: Sales revenues from paid online services for games rises significantly once again

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• 461 million euros generated by fees from online services

• More than 5 million people in Germany pay for online services

• German games industry tops 6-billion-euro mark

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Sales revenue generated by fees from online services in Germany rose significantly once again. The segment grossed approximately 461 million euros in 2019, which is an increase of 30 per cent compared to 2018 (353 million euros) – and even that year, the segment had nearly doubled, with growth of 97 per cent. These are the figures released today by game – the German Games Industry Association, based on data collected by the market research company GfK. Fee-based online services are currently available in multiple versions and for a range of different gaming platforms. For example, services on consoles including Nintendo Switch Online, PlayStation Plus and Xbox Live Gold offer options such as playing online with and against other players, saving games in the cloud and receiving discounts on games and expansions. Subscription services for PC such as Origin Access Premier (EA) and Uplay+ (Ubisoft) allow players to pay a fixed monthly fee to access a huge rotating library of games and to play some new games before the release date. With cloud gaming services such as Google Stadia Pro and PlayStation Now, on the other hand, gamers no longer need high-performance hardware to play titles with their full range of graphics, as the computing power to run the games is provided in the cloud. Monthly fees for online services can range from 4 to 10 euros, depending on the provider. Last year, a total of approximately 5.1 million gamers paid for these fee-based services, which is around 300,000 people more than in 2018 (4.8 million).

In Germany, growing numbers of gamers are discovering fee-based online services that give them access to an enormous selection of the latest hot titles, offers and discounts for a monthly fee. The strong growth in this segment also indicates how much the games market is currently changing: long-term access and usage rights for games are becoming much more important than purchasing individual titles,’ says Felix Falk, Managing Director of game. ‘Cloud gaming services are an interesting option for many gamers, particularly if we consider future trends and blockbuster titles that require a lot of processing power. All the heavy processing takes place in data centres, so the players themselves no longer need particularly high-performance hardware. There’s a lot going on in this budding market segment at the moment, and we expect to hear much more about it in future.’

German games market grows by 6 per cent

As already reported by game, the German games market grew by 6 per cent in 2019, to around 6.2 billion euros. Sales of games hardware, including consoles, gaming PCs and accessories, dropped by 2 per cent from the previous year, to 2.4 billion euros. In contrast, the market for games software showed a gain of 11 per cent: in 2019, a total of about 3.9 billion euros was spent on computer and video games and the charges for the respective online services.

About the market data

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The current data takes into account further dedicated games hardware like gaming PCs and the corresponding accessories, resulting in a larger market size than previously reported. This is true also of the adjusted data for 2018, which accordingly differs from that reported last year.

The market data is based on statistics compiled by GfK, the GfK Consumer Panel and App Annie. The methods used by GfK to collect data on Germany’s digital games market are unique in terms of both their quality and their global use. They include an ongoing survey of 25,000 consumers who are representative of the German population as a whole regarding their digital game purchasing and usage habits, as well as a retail panel. The data collection methods provide a unique insight into the German market for computer and video games.

game – the German Games Industry Association

We are the association of the German games industry. Our members include developers, publishers and many other games industry actors such as esports event organisers, educational establishments and service providers. As a joint organiser of gamescom, we are responsible for the world’s biggest event for computer and video games. We are an expert partner for media and for political and social institutions, and answer questions relating to market development, games culture and media literacy. Our mission is to make Germany the best games location.

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DFL and Tipico Extend Partnership Until 2029

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Tipico, Germany’s leading sports betting provider, will continue as the Official Partner of the Bundesliga and 2. Bundesliga. Before the end of the current agreement, Tipico and the DFL (Deutsche Fußball Liga) have agreed to extend their partnership, which began in 2018, through to the end of the 2028/29 season.

As part of this agreement, Tipico will continue to use the logos of both competitions and the two Meisterschalen (championship trophies) in its advertising. The company will also retain its extensive advertising rights, including first-access rights included in DFL’s media contracts, as well as a “Matching Offer Right” for all special advertising formats with national partners, and exclusivity within the industry. Tipico will also be integrated into digital Bundesliga platforms.

“We’re thrilled to extend this long-standing collaboration built on mutual trust. Over the years, Tipico has proven itself as a highly professional and reliable partner with a deep passion for football,” said Tobias Thöne, Director of Commercial Partnerships at Bundesliga International GmbH.

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Kajetan Strini-Brown, Director of Sports Brand at Tipico, said: “We’re incredibly proud to continue our partnership with the Bundesliga and 2. Bundesliga! German football is at the heart of what we do, and that passion has always been deeply embedded in our DNA as a company. This extension is a key part of our strategic partnerships, which also include the DFB-Pokal, another major German football brand. Sponsorship, and the visibility it brings, plays an important role in guiding customers to the legal market.”

As outlined in the State Treaty on Gambling, the possibility to promote sports betting is an essential tool for guiding the deeply human drive to gamble into regulated and monitored channels. This plays a critical role in ensuring proper regulation of sports betting while counteracting illegal offerings. For more than 20 years, Tipico has been offering innovative, user-friendly, and secure sports betting products and has become the most popular brand for sports betting in Germany. In addition to continuous product development, Tipico has been working on modern player protection strategies for the last 15 years. The DFL has also long been committed to preventing match-fixing and gambling addiction in German professional football.

The post DFL and Tipico Extend Partnership Until 2029 appeared first on European Gaming Industry News.

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Promatic Games now live in Slovakia

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Promatic Games, a polish game-tech brand and a slots studio specializing in game design and software solutions for online casinos, officially entered the Slovak market on January 24th, 2025. Eurogold, a long-time partner of Promatic Group in the land-based gaming sector, became the first online casino in Slovakia to launch 10 of the studio’s popular online slot games.

“Entering the Slovak market has been a significant milestone for us. This year, we are focused on strengthening our presence in Central Europe, with Slovakia, the Czech Republic, Romania, Croatia and other markets in the region as key strategic priorities. Our portfolio of over 100 online slot games is designed to meet the expectations of players in these markets, as proven by our success in Poland. Partnering with a long-time customer for our initial launch in Slovakia was a natural choice, but our ultimate goal is to become a widely recognized game provider in the country and a trusted partner for all operators “– says Maciej Makuszewski, Head of iGaming at Promatic.

The collaboration with Eurogold online casino marks a significant milestone in Promatic Games’ journey. This partnership brings a selection of top-tier games to Slovak players, including fan-favorites such as Jumping Fruits, Ultra Reels, 81 Show, and Miss Inferno Deluxe. As a highlight for this market, Promatic Games has developed an exclusive slot for Eurogold – Kmeťo King Deluxe – which is a tribute to a popular Slovak folk singer Igor Kmeťo. The game is available exclusively at Eurogold.sk and features some of Mr. Kmeťo’s music during the gameplay. The launch of Kmeťo King Deluxe underscores Promatic Games’ commitment to delivering localized and tailored gaming experiences for new audiences.

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All ten games introduced to the Slovak market have successfully passed rigorous certification by TSU Laboratory, a local Slovak authority specializing in game testing and certification. TSU ensures that all gaming software complies with international standards, guaranteeing fairness, reliability, and security for players. Promatic Games’ adherence to these high standards emphasizes the company’s dedication to delivering trusted and quality experiences.

Promatic Games is already preparing its next lineup of titles, promising to bring even more unforgettable gaming experiences to Slovak players. The new games will include, amongst others, Janosik 30 game based on the character of both Polish and Slovak folk hero. This expansion signals the company’s dedication to growing its presence in the Slovak market while maintaining the exceptional standards it is known for.

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Ten Square Games Welcomes Dayan E. Yar as Chief Product Officer

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Dayan E. Yar joins Ten Square Games S.A. as its new Chief Product Officer, effective January 27, 2025. Dayan brings over 17 years of experience in the gaming industry, having held leadership roles at Zynga, SciPlay, and Playstudios. His extensive expertise in product strategy, LiveOps, and game innovation will be instrumental in driving the turnaround of TSG’s flagship titles and positioning the company for sustainable growth.

“- 2024 was a year of immense effort by the TSG team, who showed exceptional dedication in identifying obstacles to the growth of our main products and understanding the evolving needs of our players.” said Andrzej Ilczuk, CEO of Ten Square Games. “This invaluable effort has laid the groundwork for our next chapter. Combining our team’s insights with Dayan’s vast experience in overcoming market challenges and driving product excellence, we are confident that we are on the best possible path to recovery and growth.”

Dayan Yar’s career spans 17 years of significant achievements in product strategy, game design, and innovation. Originally pursuing studies in nuclear physics with dreams of becoming an astronaut, his career path shifted when he created a game during his final year of college. That project, a sci-fi MMO strategy game, went on to win MMO of the Year, launching his journey into the gaming industry.

Since then, Dayan has worked extensively on action RPGs, MMORPGs, and card games in roles such as game designer, systems designer, and economy designer. In 2016, he transitioned to the mobile gaming industry, focusing on product management. His expertise spans a variety of genres, including social casino, card games, and casual titles, such as Words with Friends.

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Dayan has held pivotal roles at industry leaders such as DeNA, Playstudios, Zynga, and SciPlay, contributing to both live games and new game development. At Zynga, he led efforts on Hit it Rich, achieving a 68% increase in revenue bookings and a 43% growth in payer percentage, while spearheading features that improved early user experiences and boosted revenue per install by 44%. During his time at Jackpot Party, Dayan was responsible for managing the company’s largest title, delivering $400 million in gross revenue and expanding revenue bookings by 14% in 2023, marking the 7th consecutive quarter of double-digit growth for a 12-year-old product.

Dayan Yar, as Chief Product Officer at Ten Square Games, will emphasize a structured approach to developing the company’s core products and implementing strategies that seamlessly combine innovation with player-centric design. Dayan’s mission will be to leverage the deep knowledge and expertise of the TSG team, blending it with proven approaches that have successfully turned around products facing challenging market trends. With a unique blend of technical expertise, creative vision, and strategic leadership, Dayan is well-positioned to boost Ten Square Games’ flagship products, steering them back to a strong growth trajectory.

“What sets Ten Square Games apart is the unique blend of creativity and the ability to seamlessly integrate diverse game mechanics into its titles,” said Dayan E. Yar, Chief Product Officer at Ten Square Games S.A.“TSG has carved out a distinctive category in the gaming market, standing out from the competition while offering significant potential for further growth and reaching new audiences. I am proud to join such a talented team and look forward to working together to strengthen the company’s flagship products and deliver unforgettable experiences to players worldwide.”

Dayan Yar’s appointment underscores TSG’s commitment to achieving sustainable growth and delivering innovative gaming experience. The Group continues to invest in the development of its flagship products, which hold strong positions in their respective market segments: fishing and hunting. Additionally, TSG has established a meaningful presence in the flight simulator segment following the acquisition of Rortos and the dynamic development of Wings of Heroes and Real Flight Simulator.

The Group is also working on two new game prototypes to further strengthen its position in the hunting and flight simulator segments. By focusing on revitalizing its two main products, driving the growth of Wings of Heroes, and developing entirely new titles, TSG is setting itself on a solid path for sustainable growth in 2025 and beyond.

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The post Ten Square Games Welcomes Dayan E. Yar as Chief Product Officer appeared first on European Gaming Industry News.

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