BetMGM
MGM Resorts and BetMGM to Launch Responsible Gaming Campaign at NFL Stadiums
MGM Resorts International and BetMGM announced that they are launching a responsible gaming campaign at nine National Football League (NFL) stadiums, promoting their responsible gaming program GameSense during the upcoming football season. With this development, MGM Resorts and BetMGM are among the first gaming operators to promote responsible gaming through marketing within League venues.
GameSense will be promoted at the following stadiums:
Acrisure Stadium (Pittsburgh Steelers)
Allegiant Stadium (Las Vegas Raiders)
Empower Field at Mile High (Denver Broncos)
Ford Field (Detroit Lions)
GHEA Field at Arrowhead Stadium (Kansas City Chiefs)
M&T Bank Stadium (Baltimore Ravens)
MetLife Stadium (New York Jets)
Nissan Stadium (Tennessee Titans)
State Farm Stadium (Arizona Cardinals)
“This is an extraordinary moment as we work with our team partners to raise awareness about responsible gaming. Throughout the season, GameSense will play a pivotal role in reminding football fans who bet, to do so responsibly,” Rhea Loney, Chief Compliance Officer at BetMGM, said.
Additionally, MGM Resorts and BetMGM are committing more than $1 million annually to fund a variety of responsible gaming and problem gambling initiatives. This includes research, advocacy, prevention, marketing, and organizational support.
Stephen Martino, SVP and Chief Compliance Officer at MGM Resorts, said: “The landscape of the gaming industry has evolved dramatically in recent years with the broad legalization of online gambling and sports betting. Collaboration among operators and stakeholders is essential to ensure that responsible gaming remains a top priority. These efforts are vital to giving guests, customers, employees, and companies the tools and information needed for a safe and enjoyable experience.”
Casey Clark, Senior Vice President of American Gaming Association, said: “The AGA is proud to work alongside leaders like MGM Resorts and BetMGM to advance responsible gaming every day. Their continued investment to elevate responsibility exemplifies the industry’s commitments and the spirit of Responsible Gaming Education Month.”
GameSense is an industry-leading responsible gaming program first developed and licensed to MGM Resorts in 2017 by the British Columbia Lottery Corporation (BCLC). The program focuses on positive, transparent, and proactive conversations with guests and customers about how to gamble responsibly. GameSense messaging and responsible gaming tips are now being delivered to guests on television screens in MGM Resorts’ hotel rooms across the country.
MGM Resorts’ casino floors also feature slot machines that display GameSense messaging with QR codes that offer access to responsible gaming information and educational materials from GameSense. GameSense is integrated extensively into BetMGM’s desktop, mobile platforms, and sports betting kiosks providing customers with the consistent and supportive information they have come to rely on at MGM Resorts properties nationwide. GameSense’s integration into BetMGM offers players information on how to set responsible gaming limits, while dispelling common gambling misconceptions.
BetMGM
Octoplay Launches Jackpot Blitz with BetMGM in Ontario, Accelerating North American Expansion
Octoplay continues its expansion in North America by launching Jackpot Blitz with BetMGM in Ontario, building on the company’s continental growth strategy following its Michigan provisional license approval.
This strategic launch builds on the growing momentum with BetMGM, marking a significant milestone in Octoplay’s North American expansion, introducing the bespoke opt-in jackpot solution built in collaboration with BetMGM. The decision to expand the partnership with BetMGM demonstrates the strong relationship between the companies and sets a strong foundation for Octoplay’s continued growth across North America.
The Ontario launch builds on Octoplay’s rapid market entries over recent months, including Microgame’s network of 50 operators in Italy, Slovakia’s leading operator Niké, and Sweden’s state-owned Svenska Spel Sport&Casino. With active licenses in the UK, Sweden, Malta, Greece, Romania, Slovakia, Italy, and Belgium, Octoplay continues its accelerated expansion across both European and North American markets.
Jackpot Blitz has achieved a remarkable 88% player opt-in rate since launch. This performance, combined with BetMGM’s extensive player base, sets a strong foundation for Octoplay’s North American growth as the company prepares for launches in Michigan and additional US states in 2025.
“The launch of Jackpot Blitz with BetMGM in Ontario accelerates our North American expansion plans,” says Carl Ejlertsson, CEO at Octoplay. “Our strong partnership with BetMGM has enabled us to bring this innovative product to their Ontario players. With our proven track record of collaboration with top tier gaming operators like BetMGM, we’re ideally positioned to drive significant growth together in regulated markets across North America.”
Oliver Bartlett, VP of Gaming Product & Content at BetMGM, said: “Ontario is a key iGaming market for BetMGM, and adding Jackpot Blitz strengthens our vast collection of games. Octoplay is part of our strategy to collaborate with top-tier partners to bring the best content to our players.”
As Octoplay prepares for its Michigan launch in 2025, followed by entries into additional US states, this expansion with BetMGM represents another milestone in the company’s accelerated growth. The partnership reinforces Octoplay’s momentum as the company continues its rapid advancement in North America.
The post Octoplay Launches Jackpot Blitz with BetMGM in Ontario, Accelerating North American Expansion appeared first on Gaming and Gambling Industry in the Americas.
Strong start to 2025 affirms strategic approach and confidence of positive EBITDA in 2025
BetMGM LLC , one of the leading sports betting and iGaming operators across North America, jointly owned by Entain plc and MGM Resorts International, is providing an update on its 1Q 2025 performance.
Adam Greenblatt, Chief Executive Officer of BetMGM, commented:
“2025 is off to an encouraging start for BetMGM as we execute our revised strategic plan. The momentum we built in the second half of 2024 continued into the first quarter as we implement our powerful iGaming strategy, enabling us to grow faster than the market and at scale. In Online Sports, we are elevating our brand and delivering improved performance, even in the face of unfavorable sports outcomes during key moments in the quarter. As we approach May, we remain confident in achieving full year positive EBITDA in 2025, supported by solid underlying activity trends and our successful delivery of positive EBITDA in the first quarter.”
1Q 2025 Key Financial Highlights
1Q 2025 BetMGM Financial Summary1,2,3
Three months ended
March 31
$ millions, unless otherwise noted
2025
2024
YoY Change
Net Revenue
iGaming
$443
$348
+27%
Online Sports
$194
$116
+68%
Handle
$4,088
$3,174
+29%
GGR Hold %
8.2%
8.7%
(50)bps
NGR Hold %
4.8%
3.6%
+110bps
Retail / Other
$20
$26
(22)%
Total Net Revenue
$657
$489
+34%
Contribution
$116
($38)
+$153
EBITDA
$22
($132)
+$154
Average Monthly Actives (thousands)4
1,067
1,009
+6%
Financial Highlights
Operational highlights
Outlook
The post BetMGM 1Q 2025 Business Update appeared first on Gaming and Gambling Industry in the Americas.
BetMGM, a leading sports betting and iGaming operator, announced the BetMGM Poker Championship returns to ARIA in Las Vegas Monday, June 30 to Friday, July 4, highlighting the ARIA Poker Classic Summer Series. The no-limit hold ‘em tournament has a $3,500 buy-in and offers participants a $3 million guaranteed prize pool. For the fourth consecutive year, the BetMGM Poker Championship will begin in ARIA’s Poker Room and conclude with a live-streamed Final Table at the PokerGO Studio. The ARIA Poker Classic runs May 29 through July 13 with the full schedule available at ARIA Poker on X.
“BetMGM’s relationship with MGM Resorts is our differentiator and the BetMGM Poker Championship presents a unique opportunity to connect our online players with one of the premier properties and events that Las Vegas has to offer. We are preparing to use our brand ambassadors – Darren Elias and Abby Merk – as well as our media partners, to engage with the poker community in new ways throughout the summer,” said Angus Nisbet, VP of Gaming at BetMGM.
Online qualifiers for the BetMGM Poker Championship run at 9:15 p.m. EST every Thursday and Sunday through Sunday, June 22. More than 100 players from BetMGM Poker markets including New Jersey, Michan, Pennsylvania, and Ontario (Canada) will win BetMGM Poker Championship packages that include a $3,500 Championship entry, a five-night stay at ARIA, travel credit, and a BetMGM swag bag. A full online qualifier schedule is available at BetMGMPoker.com.
Ryan Kirk, ARIA’s Director of Poker Operations, said: “ARIA has long been recognized as the epicenter of poker in Las Vegas and we’re proud, once again, to host the BetMGM Poker Championship during our ARIA Poker Classic. This event continues to raise the bar, bringing together the prestige of our world-class poker room with BetMGM’s innovative online platform. We look forward to welcoming players from across North America to experience the energy, excitement and hospitality that ARIA delivers.”
The post BetMGM Poker Championship Returns to ARIA Resort & Casino in Las Vegas June 30 – July 4 appeared first on Gaming and Gambling Industry in the Americas.
-
partnerships4 weeks agoOctoplay accelerates UK and Irish growth with strategic BoyleSports partnership
-
Latin America4 weeks ago
SOFTSWISS Ignites Brazil with ‘Race Like a Legend’ Experience
-
Press Releases4 weeks ago
Booming Games Unveils Easter Classics: A Charming Springtime Slot Full of Fluffy Fun and Festive Wins
-
Asia2 weeks ago
Jetapult Strengthens AI Expertise: Onboards Industry Leaders, Oz Silahtar and Dr. Arjun Jain
-
Balkans4 weeks ago
Playson tightens grip on Croatian market with landmark Hrvatska Lutrija deal
-
Africa4 weeks ago
INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER
-
Latin America4 weeks ago
SCCG Becomes Sponsor of SFT Combat
-
Press Releases2 weeks ago
Colour the world your way in Supa Crew by Swintt’s Elysium Studios
