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Victoria Racing Club, Tabcorp and Nine Enter Landmark Deal for Melbourne Cup Carnival

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The Victoria Racing Club (VRC), Tabcorp and Nine Entertainment (Nine) announced a groundbreaking broadcast, media and sponsorship deal for the world-famous Melbourne Cup Carnival from 2024 to 2029.

The landmark agreement will see the VRC and Tabcorp enter a game-changing partnership combining enhanced year-round sponsorship, and domestic and international media rights for the Carnival.

The Melbourne Cup Carnival will be broadcast on all SKY platforms and the TAB app, with Tabcorp having the right to on-sell the coverage to wagering providers.

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Nine will be the free to air partner of the Melbourne Cup Carnival, including audio-visual rights for broadcast, streaming, mobile, digital and social platforms. Tabcorp will be the exclusive wagering integration partner for Nine’s broadcast of the Melbourne Cup Carnival.

The new rights package means that Nine will be the broadcast home of Penfolds Derby Day, Lexus Melbourne Cup Day, VRC Oaks Day and TAB Champions Stakes Day. All four days of the Carnival – one of the nation’s most significant cultural events – will be broadcast live and free in high-definition on Channel 9 and streamed on 9Now.

The partnership allows the VRC to invest strategically for the long term in the key areas of the Melbourne Cup Carnival, member engagement, the year-round racing programme, Flemington Racecourse tracks and facilities and the broader community. It will also bring significant new investment to the racing industry which will support and fund innovations on and off the track, create new jobs and further enhance equine welfare initiatives.

The agreement represents a partnership encompassing broadcast, content, partnership rights and race naming rights. This partnership will create significant exposure for the brands and their partners as it brings together the biggest names in sport.

VRC Chairman Neil Wilson said that this was an important strategic announcement for the industry, Tabcorp, Nine and the VRC.

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“The VRC is delighted to extend and enhance its long-term partnership with Tabcorp. As Australia’s first major event, the Melbourne Cup Carnival will sit very appropriately in the calendar of Nine’s Wide World of Sport major event coverage,” Mr Wilson said.

“The Melbourne Cup Carnival is Australia’s pre-eminent racing event, and the partnership continues the VRC’s unwavering commitment to showcasing the very best the sport of racing has to offer and attracting new fans to the sport.

“The iconic nature of the event was highlighted by a successful 2023 Melbourne Cup Carnival, with more than 262,000 racing fans at Flemington and millions more engaging with the Lexus Melbourne Cup at home and abroad.

“The Melbourne Cup Carnival is one of Australia’s most culturally and economically important major events, and it is right here in Melbourne – considered by many as the sporting capital of the world.

“As its custodians, the VRC places significant emphasis on protecting the history and tradition of Cup Week, which is loved by so many Australians, while innovating for the future and investing in our club and the major event that is the Melbourne Cup Carnival.

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“This landmark partnership is not only good for Melbourne and Victorian racing, but it also guarantees our sport has primacy across multiple platforms and channels.

“The partnership will enhance the community engagement and economic contribution that followed the 2023 Melbourne Cup Carnival, which saw more than $500,000 raised for different charity groups, an estimated 16,000 jobs generated and the delivery of thousands of visitors to Victoria from interstate and international locations, highlighting the broader impact of the event,” Mr Wilson said.

The Melbourne Cup Carnival delivered $422.1 million in economic benefit to Victoria in 2022, making it the largest economic contributor to the state of any major annual sporting event in the past decade, with early modelling suggesting the 2023 economic impact will be even greater than 2022.

In 2022, one in two adult Australians engaged with Lexus Melbourne Cup Day in some way and in 2023, the race itself was broadcast to 209 countries and territories with a potential global reach of 750 million people.

A key component of the partnership will see the VRC take the reins on managing the production for racing coverage through VRC Media, working closely with Tabcorp and Nine to elevate the way racing is broadcast across the globe.

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VRC Chief Executive Officer Steve Rosich said the partnership underlined the club’s strategic commitment to being a world leader in racing, media, sponsorship and event experience.

“The partnership with Tabcorp and the arrangements with Nine have been developed by our close strategic alignment and a desire to grow and innovate in our industry,” Mr Rosich said.

“We are thrilled that in 2024 the Melbourne Cup Carnival will join the Nine big event stable alongside the Paris 2024 Olympic and Paralympic Games, Australian Open and State of Origin.

“Nine’s capability to showcase coverage of Melbourne Cup Carnival racing and events across the depth of their leading broadcast and streaming assets make for a compelling partnership outcome.”

Mr Rosich also thanked previous Melbourne Cup Carnival broadcast partner Network 10.

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“The VRC acknowledges and thanks Network 10 for bringing together exceptional coverage of the Melbourne Cup Carnival since 2019. In partnership with Network 10 the VRC has expanded the range and reach of Cup Week across domestic and international audiences, and we were delighted to finish the partnership on a high, with increased viewership on Network 10 and 10 Play.”

Tabcorp CEO Adam Rytenskild said: “Tabcorp’s partnership with the VRC and Nine is the most innovative in Australian sport and we can’t wait to bring our entire digital, broadcast and retail ecosystem together to grow and promote the Melbourne Cup Carnival together.

“This partnership builds on Tabcorp winning the 20-year Victorian exclusive wagering licence and will be a key pillar of our growth strategy. Together with our Brand and Customer transformation, this partnership gives us a terrific platform to grow in Victoria, throughout Australia and around the world as we beam the Cup to more than 60 different countries through Sky Racing.”

Australia

Crown Perth Announces Two Leadership Appointments

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The Crown Perth Board (Burswood Limited) has announced two significant leadership appointments, subject to regulatory approval.

Ben Wyatt was appointed Director and Chair-Elect to the Board of Crown Perth, bringing a wealth of experience to the position and having previously held range of Ministerial portfolios during his 15 years in the West Australian State Parliament, including as Treasurer.

Current Chair John Van Der Wielen will remain on the board over the coming months to ensure a smooth transition.

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In addition to this, the Board has appointed Brian Pereira as Crown Perth CEO, pending regulatory approvals.

Mr Pereira joined Crown in 2023 as Chief Financial Officer having previously held the role of CFO at Perth Airport. He brings more than 30 years of financial and corporate strategic leadership experience in the tourism, entertainment, aviation and banking sectors, in both Australia and UK.

Mr John Borghetti, Chair of Crown Resorts, said: “Both of these appointees are highly regarded and are ideally positioned to lead Crown Perth. I would also like to thank John Van Der Wielen for his leadership and dedication to Crown over the last three years and deeply appreciate his decision to remain with Crown to ensure a smooth transition.”

Crown Resorts CEO David Tsai said: “I am confident that these two appointments, with their deep local knowledge of the WA tourism sector and economy, are the right people to lead the Perth team into the next exciting era of growth for the State’s only fully integrated entertainment resort.”

Crown Perth Board Chair John Van Der Wielen said: “My appointment as Crown Perth Chair in 2022 has been a great challenge, assisting the team in undertaking one of the most complex transformations in Australia. Appointing a new CEO and Chair-Elect brings to fruition much of the significant work undertaken in the last three years and I am very confident the business will prosper with so many new and exciting opportunities.”

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Chair-Elect Ben Wyatt said: “As Western Australia’s largest single site employer, Crown is a key part of the Western Australian economy, and I am excited to be joining a business that delivers some of Perth’s most exciting developments, entertainment offerings and tourism opportunities.”

Crown Perth CEO Brian Pereira said: “I couldn’t be prouder to have been appointed to lead the great team of more than 5000 people here at Perth’s ultimate entertainment destination. It is an enormous privilege to be appointed to this role, and I look forward being a part of a growing business that continues to create memorable guest experiences, supports the local economy and gives back to our community.”

The post Crown Perth Announces Two Leadership Appointments appeared first on European Gaming Industry News.

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ACMA Imposes $1 Million Fine on Unibet

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The Australian Communications and Media Authority (ACMA) has imposed a fine of $1,014,120 on Betchoice Corporation Pty Ltd, trading as Unibet, for failing to close the accounts of 954 of its customers who had registered with BetStop – the National Self-Exclusion Register (NSER).

An ACMA investigation found more than 100,000 contraventions by Unibet of the Interactive Gambling Act 2001 (IGA rules) for not closing the accounts of 954 customers as soon as practicable after they had registered on the NSER.

The investigation found that 45 of these customer accounts remained open for 190 days or more, including many who had registered to self-exclude from online and telephone betting on the first day of the NSER. While none of these self-excluded customers were able to place bets during their self-exclusion period, the accounts should have been closed.

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The company also provided wagering services to 45 customers after they ceased to be registered with the NSER, using old accounts that should have been closed. The ACMA found evidence that these customers were able to place thousands of bets through these accounts after their NSER registration ended, including one customer who placed more than 1200 bets on their old account.

Under the IGA rules, once an individual registers with the NSER, wagering service providers must close that person’s account as soon as practicable, with additional contraventions for each day the account remains open. If the person’s self-exclusion ends and they choose to place bets again, they must be required to open a new account rather than being allowed to log into their old account.

ACMA member and gambling lead Carolyn Lidgerwood said this was a significant lapse in Unibet’s NSER compliance processes.

“Our investigation found very serious breaches by Unibet over a sustained period of time,” Ms Lidgerwood said.

“Taking in some cases 190 days to close accounts is clearly unacceptable and does not reflect the decisions made by Unibet customers to seek support to help them not gamble.

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“The NSER rules are also there to ensure that people are making a clear and deliberate choice to recommence gambling. That is not the case if they can simply access old accounts.

“We recognise that no bets were made from these Unibet accounts or marketing sent while customers were self-excluded. However, this outcome puts the industry on notice that they must comply with the rules or face potential financial penalties and other actions available to the ACMA under the IGA,” she said.

In addition to the first financial penalty imposed by the ACMA for breaches of NSER rules, the ACMA has accepted a 2-year court-enforceable undertaking from Unibet. The undertaking commits Unibet to a comprehensive independent review of its compliance systems and processes and the implementation of recommended improvements.

Unibet has also voluntarily undertaken to issue refunds to affected customers who were able to access accounts that should have been closed. The ACMA considers these important commitments from Unibet, directed at ensuring future compliance.

The post ACMA Imposes $1 Million Fine on Unibet appeared first on European Gaming Industry News.

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ACMA Imposes Fine of $500,800 on PointsBet

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The Australian Communications and Media Authority (ACMA) has imposed a fine of $500,800 on PointsBet Australia Pty Ltd for breaching the e-marketing and gambling self-exclusion laws.

Investigations by the Australian Communications and Media Authority (ACMA) found that the company sent more than 800 messages that breached Australia’s spam laws.

PointsBet also contravened laws relating to BetStop – the National Self-Exclusion Register (NSER), by delaying closing accounts of customers who had registered and sending marketing messages to self-excluded persons.

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Between September and November 2023, PointsBet sent 705 emails containing a direct link to its betting products without including an unsubscribe function.

The emails were mischaracterised by PointsBet as “non-commercial” despite promoting their services, making them subject to the spam rules.

PointsBet also sent seven marketing emails without recipient consent and 90 commercial texts that did not have sender contact information.

The NSER investigation found PointsBet sent 508 marketing messages to self-excluded individuals in August and September 2023. Under the NSER laws, people registered with the NSER must not be sent marketing materials from a licensed wagering service.

ACMA Chair Nerida O’Loughlin said there are no excuses for gambling companies that fail to understand their legal obligations given the risks to people experiencing gambling harms.

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“It is deeply concerning that these failures have impacted PointsBet’s customers, some of whom had taken proactive steps to exclude themselves from online wagering,“ Ms O’Loughlin said.

“People signing up to the NSER are taking positive steps to remove online gambling from their lives. Their decision must not be compromised by companies like PointsBet.

“Wagering providers must also appropriately identify where messages promote or advertise their services and ensure that those messages comply with the rules, including the obligation to promote the NSER.”

The ACMA found that no excluded customers were able to place bets with PointsBet during the period investigated. The ACMA has accepted comprehensive court-enforceable undertakings from PointsBet committing it to reviews into its compliance with spam and NSER laws, actioning any recommended improvements and providing regular training for all relevant staff.

“This action should serve as a warning to all wagering providers that they must meet their legal obligations or face the consequences. We will closely monitor PointsBet’s compliance with its undertakings and with the spam and NSER laws,” Ms O’Loughlin said.

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The imposition of a financial penalty was not available to the ACMA for the NSER breaches due to the complex and novel matters investigated. However, a failure to comply with an enforceable undertaking can lead to court-ordered financial penalties.

Compliance with interactive gambling safeguards and misleading spam messages are both current compliance priorities for the ACMA. This is the first enforceable action announced under the NSER rules, and businesses have paid more than $14 million in spam penalties over the last 18 months.

The post ACMA Imposes Fine of $500,800 on PointsBet appeared first on European Gaming Industry News.

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