This Valentine’s Day, India’s leading esports and gaming organization, S8UL, is embracing the spirit of love with a special rebranding. In celebration of the special day, S8UL has transformed itself into S∞UL, a name that symbolizes S(oul), 8 (Infinity) and UL (You & Love), representing infinite love for gaming, community, and its fans.

Beyond competition, gaming is rooted in passion, friendship, and building strong community bonds. It has a unique ability to transcend geographical as well as cultural boundaries to strengthen connections and create lasting memories.

A report by the Entertainment Software Association (ESA), which included a survey of 13,000 players across 12 countries, found that 42% of gamers met a good friend, spouse, or significant other through video games.

With its infinity-inspired makeover, S8UL aims to cherish the deep connection between its creators, players, and supporters who make up the heart of the gaming ecosystem.

Advertisement

To make the occasion even more special, S8UL is launching the #S8ULMates campaign, inviting fans to share their most cherished moments with the organization. Whether it’s a selfie with an S8UL creator, an unforgettable event experience, or a memory that defines their journey with the gaming powerhouse, fans can participate by posting about their favourite S8UL moment and expressing what the organization means to them. The best entries not only have a chance to be featured on S8UL’s official social media channels but also to win exclusive S8UL merchandise or a video call with their favorite S8UL creator.

How to participate in the #S8ULMates campaign:

1. Post a photo
2. Write a sentence about what S8UL means to you
3. Tag @S8ULEsports and use the hashtag #S8ULMates to enter

S8UL’s prominent creators, including Naman Mathur (Mortal), Kaashvi Hiranandani (KaashPlays), Raj Varma (Snax), Payal Dhare (PayalGaming), Gulrez Khan (JokerKiHaveli), Aman Jain (Soul Aman) and others, will also be actively engaging with fans as part of the campaign.

Recently, S8UL’s prominent creator Kaashvi Hiranandani (KaashPlays) unveiled her new IP, ‘Kaash We Match’, a blind dating show that blends romance, gaming, and humor. The 12-episode series, which began in December 2024, offers a fresh take on dating shows by featuring cooperative gaming challenges like It Takes Two and Chained Together, designed to test contestants’ chemistry.

As S8UL and its creators continue to push the boundaries of content creation and esports in India, this rebranding is a tribute to the fans who make it all possible because, in gaming and in life, some bonds last forever.

DigiPlus Interactive, the company behind leading digital entertainment brands BingoPlus, ArenaPlus and GameZone, has won three awards at the World Business Outlook Awards 2024. DigiPlus was awarded “Excellence in Technological Advancement and Integration,” “Excellence in Corporate Social Responsibility and Sustainable Practices” and “Best in Corporate Governance and Ethical Practices.”

The award for Excellence in Technological Advancement and Integration highlights DigiPlus’ transformative efforts in delivering world-class entertainment experiences while preserving cultural heritage.

DigiPlus’ commitment to ethical leadership earned it the Best in Corporate Governance and Ethical Practices award, as it upholds the highest standards of transparency, accountability and integrity – principles embedded deeply into the company’s governance frameworks and operations.

Advertisement

The Excellence in Corporate Social Responsibility (CSR) and Sustainable Practices award underscores DigiPlus’ dedication to creating lasting impact through the BingoPlus Foundation, which operates with a ₱100 million commitment for CSR this year. Key projects include giving scholarships and robotics kits for youth, providing healthcare support for underserved communities and establishing PLUS centres for livelihood and healthcare.

“These awards serve as inspiration for us to keep raising the bar. At DigiPlus, we believe that innovation goes hand-in-hand with responsibility. We are driven to create platforms and experiences that not only entertain but also uplift communities and reinforce trust among our stakeholders,” said DigiPlus Chairman Eusebio Tanco.

The Philippine Amusement and Gaming Corporation (PAGCOR) and San Miguel Corporation (SMC) today broke ground for the state gaming firm’s new corporate office building at the Bagong Nayong Pilipino complex in Pasay City.

The PAGCOR Corporate Center – valued at Php2.45 billion – will be fully financed and constructed by SMC at no cost to PAGCOR, said Chairman and CEO Alejandro Tengco who led the project’s groundbreaking with SMC Chairman Ramon Ang.

During the simple ceremony, Mr. Tengco noted that for over four decades, PAGCOR has operated from various rented spaces under less-than-ideal conditions, with its workforce dispersed across multiple locations.

“Ang araw na ito ay katuparan ng isang pangarap para sa PAGCOR na magkaroon ng sariling tahanan,” he said. “We are truly blessed to witness this historic moment as we lay the groundwork for a vision that reflects our identity, core values and aspirations as an organization.”

Advertisement

The corporate center will have a floor area of 40,000 square meters, with an additional 15,000 square meters designated for comprehensive fit-out.

“Since PAGCOR will not occupy all 40,000 square meters, we plan to lease some of the commercial spaces to generate rental income,” Chairman Tengco said. “These rental earnings should be enough to cover the building’s maintenance costs.”

Mr. Tengco said the agency’s collaboration with SMC exemplifies how private-public partnerships can maximize the potential of government assets to create more economic opportunities.

“The Nayong Pilipino complex, once known for its rich attractions, culture and history, had long lain dormant,” Mr. Tengco said. “Today, it is set to be transformed into a vibrant symbol of progress and opportunity for PAGCOR.”

For his part, SMC Chairman Ramon Ang said the construction of the PAGCOR Corporate Center represents a mutually beneficial partnership between the state gaming firm and the conglomerate.

Advertisement

“This is a mutually beneficial partnership between PAGCOR and SMC,” he said. “While SMC will construct the Corporate Center, we will also use PAGCOR’s Nayong Pilipino property to build infrastructure that will complement airport requirements.”

The PAGCOR Corporate Center was designed by JSLA architectural design firm and will be built by New Golden City Builders. Both companies are known for big-ticket infrastructure projects in the country.

“SMC only commissioned the best architects and construction firms to ensure the project’s completion by 2028,” Mr. Ang added.

The construction of PAGCOR’s Corporate Center is part of the 25-year lease agreement entered into by the state gaming agency with SMC last December 12, 2024.

Aside from funding the building construction, SMC will pay monthly rental fees – with an annual escalation – for the use of PAGCOR’s 13-hectare Nayong Pilipino property for aviation-related projects.

Advertisement