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Wynn Officially Unveils “Wynn Signature – 2024 Hypercar Exhibition”

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Wynn Resorts has launched a new exhibit, Wynn Signature – 2024 Hypercar Exhibition, at Wynn Macau and Wynn Palace. Made with support from the Macao Government Tourism Office (MGTO), the exhibit will be live until 13 October 2024 and will feature 30 rare, ultra-luxury vehicles with a value of HK$1.5bn (US$190m), with brands including Bugatti, Lamborghini, Aston Martin and McLaren, among others.

The exhibit, which is free and open to the public, gives visitors an up-close and rare glimpse into the pinnacle of automotive excellence. Many of these stunning hypercars are on display in Macao for the first time at this unprecedented Wynn Signature collection, making the exhibit a true testament to the “Only at Wynn” experience. The goal of this exhibition is to give visitors an opportunity to experience Wynn’s exclusive signature lifestyle offerings while using the “Tourism+” model to highlight the unique diversity of Macao as a “World Center for Tourism and Leisure”.

Ms. Linda Chen, President, Vice Chairman and Executive Director of Wynn Macau Limited said: “As a ‘Wynn Signature’ lifestyle experience, the ‘Wynn Signature – 2024 Hypercar Exhibition’ presents an unprecedented level of technological craftsmanship, once-in-a-lifetime discoveries, and luxurious lifestyle experiences. ‘Wynn Signature’ is dedicated to strengthening and expanding Macao’s position as an international city. As one of the key members in the international hospitality industry, we are committed to showcasing Macao’s unique positioning to a global audience.”

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Mr. Cheng Wai Tong, Acting Director of the Macao Government Tourism Office (MGTO) said in his speech at the launch ceremony: “With MGTO striving to foster diversification of the ‘tourism +’ offerings, it is pleased to witness tourism operator’s continuing efforts to innovate. The development of tourism services and products targeting the needs of visitors of different profiles coming from diverse markets injects novel elements into Macao’s tourism experience, offering visitors a special and memorable travel experience. As a wide array of festive events approach in the second semester of this year’s double anniversary celebration, the tourism industry and related sectors are called to duly prepare to welcome visitors from around the world and showcase Macao’s wide array of tourism and cultural features, helping to solidify the city’s position as a world center of tourism and leisure.”

On display at the “Wynn Signature – 2024 Hypercar Exhibition” is an exclusive collection of 30 luxurious hypercars from 10 of the world’s leading automotive brands. Wynn Palace has set a major exhibition area for the collection, with even more luxury vehicles on display across multiple locations throughout Wynn Macau and Wynn Palace. This year’s exhibition showcases the fastest and rarest of hypercars, including the track-focused Pagani Huayra R, known for its uncompromising performance; Koenigsegg Jesko Attack, which has a “Magic Wing” to create enormous downforce; the classic Ferrari Enzo Hypercar with a roaring V12 engine; the limited-edition Aston Martin V12 Speedster launched in celebration of Aston Martin’s 100th anniversary; and the Lamborghini Veneno Roadster – the most expensive car in Lamborghini history with just 9 vehicles worldwide. Also on display at the Wynn Palace East Entrance is a remarkable replica of a Formula 1 racing car made entirely of chocolate and fondant. A team of award-winning pastry chefs from the US, who have worked for Hollywood films and Disneyland art production, spent 360 hours to meticulously handcraft the chocolate sports car which spans 2.5 meters and weighs 100 kilograms. The incredible attention to detail in the creation of the chocolate model resembles that of the masterful craftsmanship of the real hypercars on display. Visitors can take photos alongside the 1.5-meter-long chocolate racing car on display at the Lakeside Trattoria at Wynn Macau.

Throughout the “Wynn Signature – 2024 Hypercar Exhibition”, Wynn Macau and Wynn Palace are presenting a series of activities and exciting events to complement the exhibit including innovative racing-themed culinary surprises at signature restaurants, special promotional offers from designated retail stores at Wynn Palace, and a “Hyper Shop” pop-up store will be set up where racing enthusiasts may purchase a variety of limited-time only racing-themed products and immerse themselves in multi-sensory experiences. In celebration of the 18th anniversary of Wynn Macau and the 8th anniversary of Wynn Palace, visitors will not want to miss out on the “Wynn’s Anniversary Extravaganza: High-Speed Thrills Grand Lucky Draw”! For the grand lucky draw prize, Wynn is giving away a race track / paddock experience worth MOP388,888. From August 5 to October 13, visitors who spend MOP18,000 or more at The Shops at Wynn Macau and Wynn Palace will also have a weekly chance to receive shopping vouchers worth up to MOP30,000.

Also, from August 5 to August 31, luxury watchmaker Roger Dubuis will have “Reaction Training Light Experience” at its boutiques in The Shops at Wynn Palace and Wynn Macau, where guests can experience first-hand the daily practice routines of professional race car drivers and admire the brand’s iconic “Hyper Horology” watches inspired by motorsport. Girard-Perregaux, which has a boutique set within The Shops at Wynn Palace, and British automotive marque Aston Martin announced an extension to their hugely successful collaboration. Sports car and watch enthusiasts can visit Girard-Perregaux boutique to experience the beautifully crafted limited-edition watches together, celebrating the design, engineering, performance, and innovation of both brands.

Wynn’s exclusive lifestyle brand, “Wynn Signature” delivers a culmination of premium experiences including exceptional gastronomy, top-tier resort diversions, up-close encounters with leading luxury brands from around the world and exciting lifestyle events, for an unforgettable #OnlyAtWynn experience. Thus far, the brand has successfully launched the Wynn Signature Chinese Wine Awards to honor Chinese wines of the highest quality and promote Chinese wines on a global stage, and hosted a series of top-tier events including “Wynn Signature Luxury of Time”, gathering the world’s biggest names in luxury timepieces at one exclusive, curated collection in Macao.

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The post Wynn Officially Unveils “Wynn Signature – 2024 Hypercar Exhibition” appeared first on European Gaming Industry News.

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Max Level Wins PR Mandate for Riot Games in India and South Asia

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Max Level, a leading marketing and PR agency built by gamers, has won the public relations mandate for Riot Games India and South Asia, the global video game developer and publisher behind genre-defining games such as League of Legends, Team Fight Tactics, VALORANT, and more. As part of the partnership, Max Level will lead Riot’s communication strategy in the region, driving awareness and engagement across its expanding player and esports communities.

Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.

The synergy between Riot and Max Level stems from a shared vision to elevate gaming culture across South Asia. With both organizations placing players and community at the heart of their strategy, the partnership is rooted in long-term brand building. Riot brings a legacy of shaping global gaming and esports culture, not just through its games but also through transmedia storytelling, most notably with Arcane: League of Legends, the Emmy Award-winning Netflix series that redefined how games can expand into mainstream entertainment. Max Level, in turn, brings on-ground expertise and cultural fluency in India’s rapidly evolving interactive entertainment space.

The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.

Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”

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Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.

According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.

The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.

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EGT Digital’s innovative developments to captivate visitors at SiGMA Asia 2025

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The next highly anticipated gaming event on EGT Digital’s calendar is SiGMA Asia, which will be held on June 3rd and 4th in Manila. Together with EGT, the iGaming provider will welcome visitors at booth 1113 to reveal its impressive selection of innovations and bestsellers.

The guests will be able to try out EGT Digital’s wide range of over 140 casino games spanning a variety of themes, as well as further increase their chances of winning with the Bell Link, Clover Chance, High Cash, and Single Progressive jackpots. The 4-level multi-denomination Gods & Kings Link will be presented for the first time locally. It received positive feedback after its recent official debut and is expected to get a warm acceptance also from Asian operators and players. Currently including 3 games: Ape of Luck, Glorious Alexander, and Rise of Ra, with more to join in the coming months, it will offer the show attendees numerous bonuses and a lot of fun.

EGT Digital will also demonstrate X-Nave, its in-house developed “all-in-one” betting platform, providing all the tools and features needed for building and maintaining a successful online business or for improving current performance. X-Nave includes 4 main modules: Sport Product, Gaming Aggregator, CRM Engine, and Payment Gateway. Depending on the operators’ needs, each of them can be used as part of the complete solution or independently, as they can integrate with developments from third-party providers.

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“EGT Digital’s products have enormous potential for the local markets, and SIGMA Asia provides us with a great opportunity to showcase them to many potential future clients in the region,” said Mariana Manchina, Director of EGT Philippines. “In addition, we are also looking forward to the prestigious SiGMA Asia Awards, where our company is shortlisted in the Best Sportsbook Provider 2025 and Best Platform 2025 categories.”

The post EGT Digital’s innovative developments to captivate visitors at SiGMA Asia 2025 appeared first on European Gaming Industry News.

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EGT’s Asian-themed products to make a splash at SiGMA Asia 2025

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EGT is pleased to announce that it will participate in this year’s edition of SiGMA Asia, which will take place on 03 and 04 June in Manila. “We have prepared a fascinating selection of products developed specifically for the Asian markets, so don’t miss the chance to stop by our booth 1113 and learn more about it!,” said Mariana Manchina, Director of EGT Philippines.

Among the main highlights will be the 4-level progressive Zhao Cai Shuang Yu jackpot, which will be presented to the local gaming audience for the first time. Housed in the popular slot cabinet G 50 J1 Up, it will dive visitors into the world of its 2 games Prosperity Strike and Rising Coins, enabling them to collect special symbols and win at any bet level, with higher stakes increasing the likelihood of hitting the highest Grand level.

Sheng Sheng Bu Xi and Cai Fu Tian Jiang, which have already been successfully installed in various gaming venues across different countries, will also be on display. They will invite the guests to embark on captivating adventures that will reward them with riches and lots of fun. Numerous attractive bonus features will add even more thrill to the game, providing additional winning opportunities.

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The top-performing G 50 C Up and G 50 J2 Up cabinets and the vast diversity of the General Series multigames will complement EGT’s slot display.

The company will present its ETG developments as well. The attendees will be able to try out the GS 32 T and S 32 T terminals, which feature frameless displays for crystal-clear visuals, numerous ergonomic functionalities, and enormous flexibility, allowing them to participate in endless configurations. The G RSA, EGT’s compact Standalone Automatic Roulette center, will also demonstrate its seamless connectivity to all the company’s play stations. The option to add an American roulette wheel further enriches the gaming choice and guarantees an engaging player experience.

EGT Digital will also showcase its extensive portfolio of iGaming solutions, featuring instant and casino games, jackpot products, as well as the in-house developed “all-in-one” betting platform X-Nave, which comprises four main modules. All this provides operators with a complete solution for building and maintaining a successful online business.

Ms. Manchina concluded: “SIGMA Asia is one of the most important gaming events in the region and I am glad that we will take part in it once again. Our participation in the previous 2 editions was very fruitful, having brought us many valuable new contacts and the opportunity to present our high-potential products to the key players in the local markets. I believe that our performance in 2025 will be the same, and it may even be better. This year, we are even more excited because EGT is a finalist in the SiGMA Asia Awards, where we will compete for the accolade in the Best Land-based Game Feature category.”

The post EGT’s Asian-themed products to make a splash at SiGMA Asia 2025 appeared first on European Gaming Industry News.

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