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Asia-Pacific Sports Betting Market Report 2024-2030, Featuring Dafabet, SBOBET, 1xBet, TAB, CrownBet, UBET, Sports Toto Malaysia, Mansion88, 12BET and W88

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The “Asia-Pacific Sports Betting Market Size, Share & Trends Analysis Report by Platform, Type, Sports Type (Football, Basketball, Baseball, Horse Racing, Cricket, Hockey, and Others), Region, and Segment Forecasts, 2024-2030” report has been added to ResearchAndMarkets.com’s offering.

The Asia Pacific sports betting market size is anticipated to reach USD 60.34 billion by 2030. The market is expected to expand at a CAGR of 11.5% from 2024 to 2030. The increasing penetration of the internet and smartphones drives the demand for sports betting in the Asia Pacific. The accessibility and convenience offered by these technologies have led to a surge in online sports betting platforms, attracting a wide range of enthusiasts from diverse demographics. In addition, the rise of digital payment systems has facilitated seamless transactions, encouraging more individuals to participate in sports wagering activities.

The COVID-19 pandemic negatively impacted the Asia Pacific sports betting market due to the widespread cancellation or postponement of sporting events across the globe due to lockdowns, travel restrictions, and social distancing measures implemented to restrain the spread of the virus. For instance, the Olympic Games Tokyo 2020, initially scheduled for 24 July to 9 August 2020, was postponed due to the pandemic. The postponement of such big sporting events restrained the growth of the Asia Pacific sports betting market during the pandemic.

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Moreover, the growing popularity of alternative betting options such as virtual sports, esports, and fantasy sports has diversified the offerings within the sports betting market, appealing to a broader audience base. As these non-traditional forms of betting gain traction among younger demographics, sports betting operators are investing in expanding their product portfolios to cater to evolving consumer preferences and market trends. The fantasy sports platforms allow users to create virtual teams composed of real-life athletes and compete against each other based on the players’ actual performance in sporting events. These alternative betting options enhance the overall betting experience and offer opportunities for bettors to engage with sports in innovative and interactive ways, thus fueling the growth of the sports betting industry in the Asia Pacific region.

Asia Pacific Sports Betting Market Report Highlights

  • Based on the type of betting, the fixed odd wagering segment accounted for the highest revenue share of 24.7% in 2023 owing to the increasing popularity of fixed odds wagering due to the transparent way of betting based on the odds set by bookmakers, which allows bettors to choose from various options
  • Based on the platform, the online segment dominated the market in 2023 and is also expected to grow at a significant CAGR over the forecast period. This shift towards online sports betting in the Asia Pacific can be attributed to secure payment options and the ability to manage accounts online
  • In terms of sports type, the horse racing segment accounted for the largest revenue share in 2023. The increasing globalization of horse racing events and the integration of international races into local betting markets have contributed to the expansion of sports betting on horse racing in the Asia Pacific
  • China held the largest share of 22.8% in the Asia Pacific region in 2023 and is expected to grow at a significant CAGR during the forecast period. Moreover, the liberalization of gambling regulations in some areas of China, such as Macau and Hainan Island, has created new opportunities for the growth of sports betting

Key Attributes:

Report Attribute Details
No. of Pages 80
Forecast Period 2023 – 2030
Estimated Market Value (USD) in 2023 $28.09 Billion
Forecasted Market Value (USD) by 2030 $60.34 Billion
Compound Annual Growth Rate 11.5%
Regions Covered Asia Pacific

Key Topics Covered:

Chapter 1. Methodology and Scope

Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Segment Outlook
2.3. Competitive Insights

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Chapter 3. Asia Pacific Sports Betting Market Variables, Trends & Scope
3.1. Market Lineage Outlook
3.1.1. Parent market outlook
3.1.2. Related/ancillary market outlook
3.2. Market Dynamics
3.2.1. Market driver analysis
3.2.1.1. Increasing adoption of mobile phones and rising internet penetration
3.2.1.2. Growing number of sporting events and leagues
3.2.2. Market restraint analysis
3.2.2.1. High competition from international as well as domestic companies
3.2.3. Market opportunity analysis
3.2.3.1. Increase in the disposable of middle-income groups
3.3. Asia Pacific Sports Betting Market Analysis Tools

Chapter 4. Asia Pacific Sports Betting Market: Platform Estimates & Trend Analysis
4.1. Platform Market Share, 2023 & 2030
4.2. Segment Dashboard
4.3. Asia Pacific Sports Betting Market by Platform Outlook
4.4. Market Size & Forecasts and Trend Analyses, 2018 to 2030 for the following
4.4.1. Offline
4.4.2. Online

Chapter 5. Asia Pacific Sports Betting Market: Type Estimates & Trend Analysis
5.1. Type Market Share, 2023 & 2030
5.2. Segment Dashboard
5.3. Asia Pacific Sports Betting Market by Type Outlook
5.4. Market Size & Forecasts and Trend Analyses, 2018 to 2030 for the following
5.4.1. Fixed odds wagering
5.4.2. Exchange Betting
5.4.3. Live/In Play Betting
5.4.4. eSports Betting
5.4.5. Others

Chapter 6. Asia Pacific Sports Betting Market: Sports Type Estimates & Trend Analysis
6.1. Sports Type Market Share, 2023 & 2030
6.2. Segment Dashboard
6.3. Asia Pacific Sports Betting Market by Sports Type Outlook
6.4. Market Size & Forecasts and Trend Analyses, 2018 to 2030 for the following
6.4.1. Football
6.4.2. Basketball
6.4.3. Baseball
6.4.4. Horse Racing
6.4.5. Cricket
6.4.6. Hockey
6.4.7. Others

Chapter 7. Asia Pacific Sports Betting Market: Regional Estimates & Trend Analysis
7.1. Regional Market Share Analysis, 2023 & 2030
7.2. Regional Market Dashboard
7.3. Global Regional Market Snapshot
7.4. Market Size, & Forecasts Trend Analysis, 2018 to 2030:
7.4.1. China
7.4.2. India
7.4.3. Japan
7.4.4. South Korea
7.4.5. Australia
7.4.6. Philippines

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Chapter 8. Competitive Landscape
8.1. Recent Developments & Impact Analysis, By Key Market Participants
8.2. Company/Competition Categorization
8.3. Vendor Landscape
8.4. Company Profiles

  • Dafabet
  • SBOBET
  • 1xBet
  • TAB
  • CrownBet
  • UBET
  • Sports Toto Malaysia
  • Mansion88
  • 12BET
  • W88

For more information about this report visit researchandmarkets.com

The post Asia-Pacific Sports Betting Market Report 2024-2030, Featuring Dafabet, SBOBET, 1xBet, TAB, CrownBet, UBET, Sports Toto Malaysia, Mansion88, 12BET and W88 appeared first on European Gaming Industry News.

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Max Level Wins PR Mandate for Riot Games in India and South Asia

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Max Level, a leading marketing and PR agency built by gamers, has won the public relations mandate for Riot Games India and South Asia, the global video game developer and publisher behind genre-defining games such as League of Legends, Team Fight Tactics, VALORANT, and more. As part of the partnership, Max Level will lead Riot’s communication strategy in the region, driving awareness and engagement across its expanding player and esports communities.

Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.

The synergy between Riot and Max Level stems from a shared vision to elevate gaming culture across South Asia. With both organizations placing players and community at the heart of their strategy, the partnership is rooted in long-term brand building. Riot brings a legacy of shaping global gaming and esports culture, not just through its games but also through transmedia storytelling, most notably with Arcane: League of Legends, the Emmy Award-winning Netflix series that redefined how games can expand into mainstream entertainment. Max Level, in turn, brings on-ground expertise and cultural fluency in India’s rapidly evolving interactive entertainment space.

The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.

Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”

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Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.

According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.

The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.

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EGT Digital’s innovative developments to captivate visitors at SiGMA Asia 2025

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The next highly anticipated gaming event on EGT Digital’s calendar is SiGMA Asia, which will be held on June 3rd and 4th in Manila. Together with EGT, the iGaming provider will welcome visitors at booth 1113 to reveal its impressive selection of innovations and bestsellers.

The guests will be able to try out EGT Digital’s wide range of over 140 casino games spanning a variety of themes, as well as further increase their chances of winning with the Bell Link, Clover Chance, High Cash, and Single Progressive jackpots. The 4-level multi-denomination Gods & Kings Link will be presented for the first time locally. It received positive feedback after its recent official debut and is expected to get a warm acceptance also from Asian operators and players. Currently including 3 games: Ape of Luck, Glorious Alexander, and Rise of Ra, with more to join in the coming months, it will offer the show attendees numerous bonuses and a lot of fun.

EGT Digital will also demonstrate X-Nave, its in-house developed “all-in-one” betting platform, providing all the tools and features needed for building and maintaining a successful online business or for improving current performance. X-Nave includes 4 main modules: Sport Product, Gaming Aggregator, CRM Engine, and Payment Gateway. Depending on the operators’ needs, each of them can be used as part of the complete solution or independently, as they can integrate with developments from third-party providers.

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“EGT Digital’s products have enormous potential for the local markets, and SIGMA Asia provides us with a great opportunity to showcase them to many potential future clients in the region,” said Mariana Manchina, Director of EGT Philippines. “In addition, we are also looking forward to the prestigious SiGMA Asia Awards, where our company is shortlisted in the Best Sportsbook Provider 2025 and Best Platform 2025 categories.”

The post EGT Digital’s innovative developments to captivate visitors at SiGMA Asia 2025 appeared first on European Gaming Industry News.

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EGT’s Asian-themed products to make a splash at SiGMA Asia 2025

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EGT is pleased to announce that it will participate in this year’s edition of SiGMA Asia, which will take place on 03 and 04 June in Manila. “We have prepared a fascinating selection of products developed specifically for the Asian markets, so don’t miss the chance to stop by our booth 1113 and learn more about it!,” said Mariana Manchina, Director of EGT Philippines.

Among the main highlights will be the 4-level progressive Zhao Cai Shuang Yu jackpot, which will be presented to the local gaming audience for the first time. Housed in the popular slot cabinet G 50 J1 Up, it will dive visitors into the world of its 2 games Prosperity Strike and Rising Coins, enabling them to collect special symbols and win at any bet level, with higher stakes increasing the likelihood of hitting the highest Grand level.

Sheng Sheng Bu Xi and Cai Fu Tian Jiang, which have already been successfully installed in various gaming venues across different countries, will also be on display. They will invite the guests to embark on captivating adventures that will reward them with riches and lots of fun. Numerous attractive bonus features will add even more thrill to the game, providing additional winning opportunities.

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The top-performing G 50 C Up and G 50 J2 Up cabinets and the vast diversity of the General Series multigames will complement EGT’s slot display.

The company will present its ETG developments as well. The attendees will be able to try out the GS 32 T and S 32 T terminals, which feature frameless displays for crystal-clear visuals, numerous ergonomic functionalities, and enormous flexibility, allowing them to participate in endless configurations. The G RSA, EGT’s compact Standalone Automatic Roulette center, will also demonstrate its seamless connectivity to all the company’s play stations. The option to add an American roulette wheel further enriches the gaming choice and guarantees an engaging player experience.

EGT Digital will also showcase its extensive portfolio of iGaming solutions, featuring instant and casino games, jackpot products, as well as the in-house developed “all-in-one” betting platform X-Nave, which comprises four main modules. All this provides operators with a complete solution for building and maintaining a successful online business.

Ms. Manchina concluded: “SIGMA Asia is one of the most important gaming events in the region and I am glad that we will take part in it once again. Our participation in the previous 2 editions was very fruitful, having brought us many valuable new contacts and the opportunity to present our high-potential products to the key players in the local markets. I believe that our performance in 2025 will be the same, and it may even be better. This year, we are even more excited because EGT is a finalist in the SiGMA Asia Awards, where we will compete for the accolade in the Best Land-based Game Feature category.”

The post EGT’s Asian-themed products to make a splash at SiGMA Asia 2025 appeared first on European Gaming Industry News.

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