Asia
Mohegan INSPIRE to Hold Soft Opening on November 30
Mohegan INSPIRE Entertainment Resort President Chen Si announced the opening of its first phase as a true entertainment resort in Asia with a soft opening on November 30. This phase encompasses significant attractions, including three hotel towers with 1275 rooms, Korea’s first multi-purpose arena, MICE facilities including the largest ballroom in Korea, its signature restaurants and Aurora, a state-of-the-art digital entertainment street.
With the aspiration of “Inspiring Worlds, Inspiring People,” INSPIRE aims to set a new standard for entertainment resorts in South Korea, offering an unforgettable and unparalleled experience to visitors of all generations and nationalities. INSPIRE plans to open the entire resort in phases by the first half of 2024, employing a gradual opening strategy.
“This is a momentous occasion for Mohegan, marking both a historic partnership for our Tribe and a new echelon for our system of premier integrated entertainment resorts around the world. We have been honored to work closely with the Korean government to make this day possible, and we look forward to INSPIRE contributing to the local and regional economies by creating local jobs, bringing visitors to enjoy the Incheon region, and attracting new businesses both on and adjacent to the property. I am grateful to the Mohegan and Mohegan INSPIRE teams for their efforts and their leadership and look forward to many years of success and partnership in South Korea,” said James Gessner Jr., Chairman of the Mohegan Tribe and the Mohegan Management Board.
A soft opening on November 30 will introduce a premier hotel comprising three towers, each with a distinct concept (Forest Tower, Sun Tower and Ocean Tower); INSPIRE Arena, a multi-purpose indoor performance venue with a total capacity of 15,000 seats; and Aurora, a 150-meter-long digital entertainment street featuring super-large LED screens. This opening also showcases Splash Bay, a glass-domed indoor water park (swimming pool available to hotel guests in the initial phase), more than 10 INSPIRE-owned restaurants, including the world-famous Michael Jordan’s Steak House, and state-of-the-art MICE facilities.
“INSPIRE is significant to us not only for our growth in the global market but also for the opportunity to share Mohegan’s legacy and spirit with the world. Together as a team, we look forward to bringing this incredible entertainment destination to Asia, offering the top-notch hospitality services and products that our guests expect from our brand,” Ray Pineault, President and Chief Executive Officer of Mohegan, said.
Following the initial soft opening, INSPIRE Mall—an integrated cultural space combining shopping, dining and entertainment—and a foreigner-exclusive casino are expected to open in the first quarter of 2024. Discovery Park, an outdoor entertainment facility covering approximately 100,000 square meters; an international food court in collaboration with Glow Seoul, along with Splash Bay’s water attractions, Korea’s largest digital immersive content exhibition center and an indoor children’s playground are expected to open in the second quarter of 2024.
“We are delighted that project INSPIRE, aimed at creating a leading entertainment integrated resort in Northeast Asia in Incheon, South Korea, has reached a major milestone. I would like to express a sincere gratitude to the Korean government, municipalities, local communities and our team members for their support and collaboration on this project. As we grow with the community, we will establish ourselves as an ultimate entertainment destination that attracts visitors from around the world, filled with inspiration and innovation,” Chen Si, President of Mohegan INSPIRE, said.
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
The next highly anticipated gaming event on EGT Digital’s calendar is SiGMA Asia, which will be held on June 3rd and 4th in Manila. Together with EGT, the iGaming provider will welcome visitors at booth 1113 to reveal its impressive selection of innovations and bestsellers.
The guests will be able to try out EGT Digital’s wide range of over 140 casino games spanning a variety of themes, as well as further increase their chances of winning with the Bell Link, Clover Chance, High Cash, and Single Progressive jackpots. The 4-level multi-denomination Gods & Kings Link will be presented for the first time locally. It received positive feedback after its recent official debut and is expected to get a warm acceptance also from Asian operators and players. Currently including 3 games: Ape of Luck, Glorious Alexander, and Rise of Ra, with more to join in the coming months, it will offer the show attendees numerous bonuses and a lot of fun.
EGT Digital will also demonstrate X-Nave, its in-house developed “all-in-one” betting platform, providing all the tools and features needed for building and maintaining a successful online business or for improving current performance. X-Nave includes 4 main modules: Sport Product, Gaming Aggregator, CRM Engine, and Payment Gateway. Depending on the operators’ needs, each of them can be used as part of the complete solution or independently, as they can integrate with developments from third-party providers.
“EGT Digital’s products have enormous potential for the local markets, and SIGMA Asia provides us with a great opportunity to showcase them to many potential future clients in the region,” said Mariana Manchina, Director of EGT Philippines. “In addition, we are also looking forward to the prestigious SiGMA Asia Awards, where our company is shortlisted in the Best Sportsbook Provider 2025 and Best Platform 2025 categories.”
The post EGT Digital’s innovative developments to captivate visitors at SiGMA Asia 2025 appeared first on European Gaming Industry News.
EGT is pleased to announce that it will participate in this year’s edition of SiGMA Asia, which will take place on 03 and 04 June in Manila. “We have prepared a fascinating selection of products developed specifically for the Asian markets, so don’t miss the chance to stop by our booth 1113 and learn more about it!,” said Mariana Manchina, Director of EGT Philippines.
Among the main highlights will be the 4-level progressive Zhao Cai Shuang Yu jackpot, which will be presented to the local gaming audience for the first time. Housed in the popular slot cabinet G 50 J1 Up, it will dive visitors into the world of its 2 games Prosperity Strike and Rising Coins, enabling them to collect special symbols and win at any bet level, with higher stakes increasing the likelihood of hitting the highest Grand level.
Sheng Sheng Bu Xi and Cai Fu Tian Jiang, which have already been successfully installed in various gaming venues across different countries, will also be on display. They will invite the guests to embark on captivating adventures that will reward them with riches and lots of fun. Numerous attractive bonus features will add even more thrill to the game, providing additional winning opportunities.
The top-performing G 50 C Up and G 50 J2 Up cabinets and the vast diversity of the General Series multigames will complement EGT’s slot display.
The company will present its ETG developments as well. The attendees will be able to try out the GS 32 T and S 32 T terminals, which feature frameless displays for crystal-clear visuals, numerous ergonomic functionalities, and enormous flexibility, allowing them to participate in endless configurations. The G RSA, EGT’s compact Standalone Automatic Roulette center, will also demonstrate its seamless connectivity to all the company’s play stations. The option to add an American roulette wheel further enriches the gaming choice and guarantees an engaging player experience.
EGT Digital will also showcase its extensive portfolio of iGaming solutions, featuring instant and casino games, jackpot products, as well as the in-house developed “all-in-one” betting platform X-Nave, which comprises four main modules. All this provides operators with a complete solution for building and maintaining a successful online business.
Ms. Manchina concluded: “SIGMA Asia is one of the most important gaming events in the region and I am glad that we will take part in it once again. Our participation in the previous 2 editions was very fruitful, having brought us many valuable new contacts and the opportunity to present our high-potential products to the key players in the local markets. I believe that our performance in 2025 will be the same, and it may even be better. This year, we are even more excited because EGT is a finalist in the SiGMA Asia Awards, where we will compete for the accolade in the Best Land-based Game Feature category.”
The post EGT’s Asian-themed products to make a splash at SiGMA Asia 2025 appeared first on European Gaming Industry News.
-
Baltics4 weeks agoRunning, Riding, and Rising Together: Wellness Takes the Lead at MARE BALTICUM 2025
-
Esportes da Sorte4 weeks ago
Esportes Gaming Brasil, the group behind Esportes da Sorte and Onabet, announces Hugo Baungartner as Executive Director for Institutional Relations and Partnerships
-
Africa3 weeks agoCross Switch Bolsters African Footprint with Strategic Partnership with Pesawise
-
Australia4 weeks ago
ACMA Imposes Fine of $500,800 on PointsBet
-
Baltics4 weeks ago
Modern Oracles & Smart Payments: Finrax’s Vision for Blockchain, AI & Beyond
-
Australia3 weeks ago
ACMA Imposes $1 Million Fine on Unibet
-
Africa3 weeks ago
QTech Games wins Leader in Online Casino at the 2025 SBEA+ Eventus Awards
-
Press Releases4 weeks ago
PopOK Gaming Drops the Beat with New Slot Release – Rico DJ
