Asia
Esports World Cup 2024: Indian Esports Industry Reacts to its Potential as Game-Changer for Country’s Video-Gaming Ecosystem

In a landmark announcement, Mohammed bin Salman, Crown Prince and Prime Minister of Saudi Arabia declared the creation of the Esports World Cup, set to kick off in the summer of 2024 in Riyadh. The event promises to reshape the Esports landscape and enable the sport to usher in a new era of opportunity and competition for gamers worldwide.
The Esports World Cup will be replacing Gamers8, a renowned Esports festival held in Saudi Arabia. In this year’s edition of Gamers8, there were 20 different competitions across titles such as League of Legends, Fortnite, DOTA 2, FIFA 23, Rainbow Six Siege, PUBG Mobile and Starcraft II amongst others.
Furthermore, the event boasted an unprecedented prize pool of $45 million, marking the largest in the history of Esports tournaments. While the titles for the Esports World Cup are yet to be announced, the tournament will include the most popular games in the world across all genres and have the largest prize pool in Esports history, as per the official announcement.
The recently published “India Games Market Report 2023” by Niko Partners states that India is predominantly a mobile-first market, with 96.8% of total gamers playing on smartphones or tablets. With the opportunity to compete in such a high-profile tournament with substantial prize pools, Indian Esports athletes are expected to diversify into various gaming titles that are not that popular within the community, in order to secure a spot at the tournament. This, in turn, will contribute to the growth and diversity of the Esports industry in the country.
Lokesh Suji, Director of Esports Federation of India and VP of Asian Esports Federation, said: “The announcement of the Esports World Cup is indeed a historic moment for the global Esports community. This tournament will serve as a catalyst for change and growth, both on the global Esports map and in India. For a country with a predominantly mobile-focused gaming culture like ours, this event’s massive prize pool and diverse title offerings will undoubtedly motivate our Esports athletes and aspiring gamers to broaden their horizons and branch out to different titles. We see the Esports World Cup as an exciting platform that not only celebrates Esports but also unites the industry’s stakeholders on a global scale.”
According to data from Gamers8, the 2023 edition of the tournament recorded a cumulative viewership of 1.3 billion, with peak concurrent viewers reaching 1 million. The total views reached 2.09 million, and the impressions stood at 3.8 billion. The event also roped in prominent names such as Adidas, Pepsico, Aramco, Razer and many more global brands as official sponsors.
The Esports World Cup’s magnitude is expected to surpass these numbers, providing high visibility and prestige to Indian athletes participating in the tournament. This will undoubtedly lead to attracting more investments from sponsors, legacy brands, and venture capitalists, which will bolster Indian players and the community.
“Esports has always transcended borders and united passionate gamers from around the globe. With the announcement of the Esports World Cup in Saudi Arabia, the Indian Esports ecosystem is on the verge of a transformative journey. The tournament will not only serve as a platform for our incredibly talented players to showcase their skills on the world stage but also foster international collaboration, promote the growth of Esports in India, and inspire a new generation of gamers to chase their dreams. The Indian Esports community is ready to make its mark and this opportunity is the catalyst we’ve been waiting for. Let’s rise, break boundaries, and redefine what it means to be a part of the global Esports family,” said Animesh Agarwal aka 8Bit Thug, Co-founder of S8UL and Founder & CEO of 8Bit Creatives.
Esports in India has witnessed remarkable growth in recent years, with notable achievements in international competitions. In the Asian Games 2022, the nation fielded a historic 15-member contingent, competing in titles like DOTA 2, Street Fighter V: Champion Edition, League of Legends and EA Sports FC Online. Prior to that, Esports also made an appearance at the Commonwealth Esports Championships in Birmingham 2022 where India’s DOTA 2 team even clinched a remarkable bronze medal.
In the 141st session of the International Olympic Committee (IOC) held in Mumbai recently, IOC President Thomas Bach announced their plans regarding the creation of the Olympic Esports Games. With Saudi Arabia’s commitment to the Esports World Cup, India’s Esports talents will have another global platform to showcase their skills.
Mayank Prajapati aka MiKeYROG, who represented India in Street Fighter V: Champion Edition at the recently concluded Asian Games 2022, said: “As an Esports athlete, I see this as a window of opportunity for every gamer across India to proudly represent the country and make a name for themselves on the global stage. Much like in traditional sports World Cups where previously lesser-known athletes rise to prominence and lead their nation to glory, this could be the moment for Esports athletes to shine. The Esports World Cup has the potential to motivate Indian players to push their limits in various titles, thus expanding the talent pool and propelling the entire sector to newer heights.”
Asia
Max Level Wins PR Mandate for Riot Games in India and South Asia

Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
Asia
EGT Digital’s innovative developments to captivate visitors at SiGMA Asia 2025

The next highly anticipated gaming event on EGT Digital’s calendar is SiGMA Asia, which will be held on June 3rd and 4th in Manila. Together with EGT, the iGaming provider will welcome visitors at booth 1113 to reveal its impressive selection of innovations and bestsellers.
The guests will be able to try out EGT Digital’s wide range of over 140 casino games spanning a variety of themes, as well as further increase their chances of winning with the Bell Link, Clover Chance, High Cash, and Single Progressive jackpots. The 4-level multi-denomination Gods & Kings Link will be presented for the first time locally. It received positive feedback after its recent official debut and is expected to get a warm acceptance also from Asian operators and players. Currently including 3 games: Ape of Luck, Glorious Alexander, and Rise of Ra, with more to join in the coming months, it will offer the show attendees numerous bonuses and a lot of fun.
EGT Digital will also demonstrate X-Nave, its in-house developed “all-in-one” betting platform, providing all the tools and features needed for building and maintaining a successful online business or for improving current performance. X-Nave includes 4 main modules: Sport Product, Gaming Aggregator, CRM Engine, and Payment Gateway. Depending on the operators’ needs, each of them can be used as part of the complete solution or independently, as they can integrate with developments from third-party providers.
“EGT Digital’s products have enormous potential for the local markets, and SIGMA Asia provides us with a great opportunity to showcase them to many potential future clients in the region,” said Mariana Manchina, Director of EGT Philippines. “In addition, we are also looking forward to the prestigious SiGMA Asia Awards, where our company is shortlisted in the Best Sportsbook Provider 2025 and Best Platform 2025 categories.”
The post EGT Digital’s innovative developments to captivate visitors at SiGMA Asia 2025 appeared first on European Gaming Industry News.
Asia
EGT’s Asian-themed products to make a splash at SiGMA Asia 2025

EGT is pleased to announce that it will participate in this year’s edition of SiGMA Asia, which will take place on 03 and 04 June in Manila. “We have prepared a fascinating selection of products developed specifically for the Asian markets, so don’t miss the chance to stop by our booth 1113 and learn more about it!,” said Mariana Manchina, Director of EGT Philippines.
Among the main highlights will be the 4-level progressive Zhao Cai Shuang Yu jackpot, which will be presented to the local gaming audience for the first time. Housed in the popular slot cabinet G 50 J1 Up, it will dive visitors into the world of its 2 games Prosperity Strike and Rising Coins, enabling them to collect special symbols and win at any bet level, with higher stakes increasing the likelihood of hitting the highest Grand level.
Sheng Sheng Bu Xi and Cai Fu Tian Jiang, which have already been successfully installed in various gaming venues across different countries, will also be on display. They will invite the guests to embark on captivating adventures that will reward them with riches and lots of fun. Numerous attractive bonus features will add even more thrill to the game, providing additional winning opportunities.
The top-performing G 50 C Up and G 50 J2 Up cabinets and the vast diversity of the General Series multigames will complement EGT’s slot display.
The company will present its ETG developments as well. The attendees will be able to try out the GS 32 T and S 32 T terminals, which feature frameless displays for crystal-clear visuals, numerous ergonomic functionalities, and enormous flexibility, allowing them to participate in endless configurations. The G RSA, EGT’s compact Standalone Automatic Roulette center, will also demonstrate its seamless connectivity to all the company’s play stations. The option to add an American roulette wheel further enriches the gaming choice and guarantees an engaging player experience.
EGT Digital will also showcase its extensive portfolio of iGaming solutions, featuring instant and casino games, jackpot products, as well as the in-house developed “all-in-one” betting platform X-Nave, which comprises four main modules. All this provides operators with a complete solution for building and maintaining a successful online business.
Ms. Manchina concluded: “SIGMA Asia is one of the most important gaming events in the region and I am glad that we will take part in it once again. Our participation in the previous 2 editions was very fruitful, having brought us many valuable new contacts and the opportunity to present our high-potential products to the key players in the local markets. I believe that our performance in 2025 will be the same, and it may even be better. This year, we are even more excited because EGT is a finalist in the SiGMA Asia Awards, where we will compete for the accolade in the Best Land-based Game Feature category.”
The post EGT’s Asian-themed products to make a splash at SiGMA Asia 2025 appeared first on European Gaming Industry News.
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