Nazara and Lysto have signed a Letter of Intent to launch The Growth Protocol, an L1 infrastructure layer, purpose-built for digital marketing and growth applications on the blockchain. 

The Growth Protocol is a purpose-built L1 blockchain and a collaboration between Nazara Technologies FZ LLE, a 100% owned subsidiary of Nazara Techologies Limited that is India’s only publicly listed gaming company, and Lysto, the gaming world’s one-stop shop funded by leading VCs like Hashed, SquarePeg, Tiger Global, Distributed Global, Beenext, and prominent angels like Balaji Srinivasan, Sandeep Nailwal, Jaynti Kanani, Bobby Ong, and T.M. Lee.

Designed to revolutionize the digital marketing landscape, The Growth Protocol aims to bring greater transparency, equity, and monetary benefits to all participants in the Web3 marketing ecosystem. By leveraging blockchain technology, the protocol empowers users through decentralization to take control of their digital identities and participate in decentralized, trustless interactions. 

The Growth Protocol makes its public debut at India Blockchain Week, a significant event for the Web3 community globally. Alongside a private testnet launch, the team released a proof-of-concept loyalty dApp for game marketing, showcasing the practical application of Web3 technology in the gaming industry.

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Speaking at IBW, Nitish Mittersain, CEO and Jt. MD of Nazara, shared his vision for innovations in the gaming sector and expressed his enthusiasm for bringing Nazara’s game marketing to the Web3 space. Speaking at India Blockchain Week, Nitish said, “We are very happy to innovate on new and upcoming technologies such as web3, VR & AI and look forward to integrating our games with releveant web3 technologies that can add value to our players.”

Sadiq Ahamed Shaik, CEO of Lysto, and Founder, The Growth Protocol, said, “The Growth Protocol is a platform for developers and all marketing roles. Our team is working with developers to launch a series of growth applications on the L1 blockchain, empowering users through decentralization for marketing and growth initiatives.”

The Growth Protocol team, composed of experienced professionals previously at Microsoft and Google, is actively engaging with Web3 developers, key opinion leaders, and marketing professionals at India Blockchain Week, fostering collaboration and innovation.

The Web3 community at IBW is invited to meet the team in person, join the test net launch, and participate in rewarding quests. For those who won’t be at IBW are welcome to connect with The Growth Protocol through their website and social channels on X or LinkedIn and more.”

Mumbai gamers Rehan Siddique and Vipul Dalvi were the two lucky attendees who took home premium gaming rigs from CyberPowerPC, a global leader in custom gaming computers that debuted in the Indian market earlier this year.

Competing against over 500 participants at GamingCon 2024, one of India’s biggest gaming festivals, both gamers won the state-of-the-art CyberPowerPCs, valued at over INR 1 lakh each for free.

The giveaway, held during the two-day gaming festival at the Bombay Exhibition Centre, was another initiative by CyberPowerPC India to contribute to the growth of PC gaming in the country and showcase the power of customised gaming PCs.

Participants completed a series of challenges, starting with a fun activity, followed by exploring CyberPowerPC’s innovative EZPC tool and wrapping up with games like Just Dance and Beat Saber VR.

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On Day 1, Rehan, a first-year game design student from Mumbai, emerged as the winner of the Xtreme Arctic 500 Gaming PC. Being a passionate PC gamer, Rehan enjoys playing titles such as VALORANT, Grand Theft Auto (GTA), and Red Dead Redemption, which complement his growing expertise in game design.

“Winning CyberPowerPC India’s Xtreme Arctic 500 Gaming PC was an unbelievable experience. I still can’t believe I won and it was the highlight of the entire event for me. Red Dead Redemption 2 will be the first game I play on this amazing PC,” said Rehan Siddique.

Day 2 saw Vipul, a BMC employee, claim the Xtreme 500 Gaming PC. An equally dedicated gaming enthusiast, Vipul’s favorite games also includes VALORANT, alongside EAFC, and Formula One, showcasing his love for both competitive and simulation-based gaming experiences.

“The whole experience was amazing, and I am still in shock that I won a gaming PC. The atmosphere at the event was top-notch, and now I can finally play EAFC 25, which has always been my dream game,” shared Vipul Dalvi.

Attendees also explored CyberPowerPC India’s innovative website at its booth, learning how easy it is to design a custom PC using the Configurator.

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They also tried the EZPC module, which allows gamers to quickly build or select their ideal PC in just 30 seconds based on over 25 popular games, including Counter-Strike 2, VALORANT, Elden Ring, GTA V, League of Legends, and Fortnite.

Sharing his thoughts, Vishal Parekh, Chief Operating Officer, CyberPowerPC India stated, “We were thrilled to witness the excitement and engagement of the crowd for our giveaway at GamingCon 2024. It was encouraging to see the growing interest in PC gaming as attendees were eager to try out our configurator, live FPS, and the EZPC tool, all designed to help gamers easily customize their perfect gaming rigs. Congratulations to both Rehan and Vipul, who will now have the opportunity to fully immerse themselves in the world of PC gaming with their new high-performance systems. This initiative aligns with our mission to inspire and support gamers by providing access to cutting-edge technology, thereby contributing to the growth of India’s burgeoning PC gaming community.”

Alongside the customised rigs, CyberPowerPC India also rewarded approximately 300 participants with branded merchandise, including t-shirts, caps, mousepads, and sling bags, for completing fun tasks at their booth over the course of the event.

The recently released ‘Indian Gamer Behaviour and Market Insights’ report by Niko Partners shows that 77.3% of PC gamers in India spent more on games in Q1 2024 than the previous year, outpacing mobile and console gaming.

Additionally, Steam reported a 150% increase in new users in India from 2019 to 2024, highlighting the growing interest in PC gaming.

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Staying true to its commitment, CyberPowerPC delivered on its promise of giving away two premium gaming PCs absolutely free at GamingCon 2024.

This initiative highlights their dedication to supporting India’s growing PC gaming community and introducing gamers to the potential of custom-built rigs.

Revenant XSpark, one of India’s leading Esports organization is excited to announce a ground-breaking partnership with iQOO, the high-performance smartphone brand. Leveraging the growing appeal of Esports, Revenant XSparks & iQOO have partnered together, with iQOO securing the naming rights for India’s top-performing Battlegrounds Mobile India (BGMI) roster under the Revenant XSpark brand. The team will now compete under the name iQOO RNTX, marking a significant milestone in the evolution of Indian esports. This collaboration stands as one of the biggest deals in Indian Esports history.

A collaboration between Revenant Esports and Team XSpark; The vision & goal behind the creation of ‘Revenant XSpark’ was to redefine the Esports landscape in India and neighbouring regions.

Having been unveiled at the recent collaboration, Revenant XSpark’s (BGMI) roster competes across regional and international competitions. With an unmatched track record of securing two back-to-back titles at major Krafton events, the team is led by coach Osmium as one of the premier teams in the country. Dominating competition across the board, the team of Sarang (Sarangajyoti Deka), Spraygod (Harsh Malik), Joker (Khush Singh), and Shadow (Tenzin Kelsang), have been able to carve a name for themselves in the Esports landscape as a force to be reckoned with in both global and local platforms.

Champions at the BGMI Pro Series and BGMI India Series, the team already has a firm foothold in the India market and is aiming to build and expand its narrative globally. Alongside iQOO’s innovation driven mindset, the collaboration will leverage expertise from both sides for mutual beneficial outcomes.

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Rohit Jagasia, Founder and CEO of Revenant Esports, said, “We’re incredibly proud to announce our groundbreaking partnership with iQOO. This is a monumental moment for Indian Esports – marking one of the largest deals in the industry. iQOO’s commitment to innovation aligns perfectly with our vision at Revenant XSpark. By joining forces, we’re creating a powerful synergy that will elevate the Indian Esports scene to new heights. Together, we aim to redefine the landscape of competitive gaming and inspire the next generation of gamers.”

Nipun Marya, CEO, iQOO said, “We’re thrilled to be part of this moment in Indian esports. Partnering with Revenant XSpark goes beyond supporting an exceptional team it’s an investment in the future of competitive gaming. Together, we aim to inspire the next generation of gamers, drive meaningful innovation, and shape the future of esports in India. This collaboration is a step towards achieving long-term synergies that align with our broader vision to elevate the gaming experience.”