Alea gets deeper in the Groove with a contract extension to take casino content to a new level

Aggregator and platform GrooveGaming has announced a milestone contract extension with powerhouse Alea, taking the long-standing relationship to a new level.

Alea Gaming is an award-winning new generation game aggregator with licenses from the Malta Gaming Authority and Curacao.

The two companies further sealed their collaboration following a run of success that has been central to driving revenue and client acquisition for both these major brands.

GrooveGaming is the content provider of choice for a host of big industry names including EveryMatrix, iGP, Digitain, Microgaming, ProgressPlay, Quickfire, and BetConstruct amongst others, and has now clinched this important contract extension with Alea.

GrooveGaming’s powerful platform includes thousands of casino games as well as a wealth of aggregated content ranging from slots, online casino and live casino, to poker and table games, that operators can access via easy integration to drive player engagement and revenue.

A major reason why GrooveGaming is becoming the aggregator of choice around the world is that GrooveGaming is powered by technology innovation which provides operators with the ability to activate a range of features that enhance customer experience and engagement, improve retention, encourage extended play and produce a higher yield.

Barcelona-based Alea’s reputation amongst players, industry people and prominent influencers in the gaming world is excellent on a spectrum of key drivers in the iGaming industry. It is reflected in the raft of awards and accreditations that they have received, particularly for offering a great player experience.

Commenting on the deal, co-founder of Alea, Alexander Tomic, said: “Groove’s portfolio is packed with some of the most popular in the industry as well as a carefully curated group of studios that add another dimension entirely to the available content. It is this strength-in-depth that has brought us to widen the scope of our agreements.”

Yahale Meltzer, COO at GrooveGaming said: “This contract extension is the natural evolution of our mutual affinity for innovation and providing superior customer service. The B2B delivery capability and ground-breaking technology that we both have means a solid partnership strengthens us both as we get more familiar with one another’s strengths and add to them further.”