Super Group owned Betway agree partnership with NBA side Miami Heat

Leading global online betting and gaming brand Betway, has announced a deal to become a partner of the NBA’s Miami HEAT.

The multi-year partnership will see the brand have a strong presence around FTX Arena with both courtside LED and Baseline Apron signage, showcasing Betway to loyal HEAT fans in the arena and a global TV audience.

The agreement will also see Betway become the Preferred Free to Play Gaming Partner of the Miami HEAT.

Anthony Werkman, CEO of Betway, said:

“Following further growth in the U.S., we’re thrilled to be partnering with the Miami HEAT.

“Miami is a fantastic city where sport is a huge passion, and we look forward to sharing the thrill with fans of the three-time NBA championship winning side.”

Glen Oskin, Vice President of Corporate Partnerships for the Miami HEAT said:

“With a proven track record as a global brand, Betway made a huge splash as it entered the US Market.

“Its leading the way as a dynamic entity that provides an incredible free-to-play gaming experience.

“Betway is an industry leader, and we couldn’t be happier to have it as a partner.”

This is Betway’s second Florida based deal, having become partners of the Miami Open Tennis tournament earlier this year.