Canada
Rivalry Creates Massively Multiplayer Online Gambling Game (MMOGG) Category With Launch of Its Proprietary Casino Game – Rushlane
Rivalry Corp., an internationally-regulated sports betting and media company, today announced the official launch of its proprietary casino game, Rushlane, and the creation of a new category for online gaming: Massively Multiplayer Online Gambling Games (“MMOGG”). The launch comes on the heels of the listing of the Company’s subordinate voting shares on the TSX Venture Exchange on October 5th.
Rushlane revolutionizes the concept of the online casino game built specifically for the next generation esports audience, bringing a level of visual quality and thrilling gameplay never seen in online casino games. Rushlane was fully developed by Rivalry’s in-house game development team and is rendered in stunning 3D graphics and is built on the Unity Game Engine, typically used to build console and PC games.
“We are working hard at redefining the casino category at Rivalry and pioneering the MMOGG category,” said Steven Salz, Co-Founder and CEO of Rivalry. “The esports audience is a social audience; they prefer to compete with other players over playing games in isolation as typical casino games have historically worked. They want to brag about their wins and lament their losses with their friends and other players. This is just the start of where we see Rivalry in this genre, and we are excited to bring the modern social experience to online gambling via Rushlane and other exciting innovations to come.”
The game is streamed live over Rivalry.com so customers can play together simultaneously anywhere, on any device. Rushlane brings the modern social experience to online gambling and injects entertainment and community into the experience. Recently, Rivalry hosted an “After Hours” event with one of its brand partners where more than 11,000 concurrent viewers watched live on Twitch.
How does Rushlane work? Players join the game via Rivalry.com, and are dropped into a room with (up to) twenty-five other players. Immediately, they can chat and watch races over the live video stream. When they are ready to jump in, they pay an entrance stake which is added to the prize pool. They will see an avatar sporting their username appear on stream along with other players who have bought in. After a certain number of players join, the race begins! Avatars race through a chaotic, sci-fi city filled with powerups and traps. Each course is randomly generated from a wide inventory of track segments that are being updated regularly, so no two races are the same. The first players to cross the finish line and emerge victorious win a share of the prize pool along with up to another five players. The game ends with a winner screen and custom dances from the player’s avatar.
Rushlane is just the beginning. It’s the first of its kind in a planned universe of high-quality original games to be developed by Rivalry. “We’re looking beyond slot machines, and creating something truly unique for an esports audience and a new generation of players. Rushlane operates much more like a video game than a casino game, with regular updates, patching, enhanced user experience features, and development of game lore. We are just scratching the surface of what’s possible in this kind of game universe,” said Rivalry Lead Game Producer, Matt Marshall.
Ben Clemes
High Roller Submits Gaming License Application in Ontario

High Roller Technologies, operator of the premium online casino brands High Roller and Fruta, announced the submission of its Internet Gaming Operator license application in Ontario, Canada, targeting the launch of its flagship brand HighRoller.com in the second half of 2025.
“The submission of our licensing application to access Ontario’s regulated online gambling market is an important milestone in our Company’s journey. Once our application is approved, we anticipate that we will have the opportunity to launch our online casino product into the market later this year,” said Ben Clemes, Chief Executive Officer at High Roller.
Ontario is one of the largest regulated online gambling markets in the world as measured by gross gaming revenue. In 2024, regulated online gambling operators within the province generated approximately $2.3B in gross gaming revenue, and growth continues to be recorded in the first half of 2025. Recently, the province of Alberta passed enabling legislation to establish a regulatory framework for online gambling. Once available, the Company also intends to pursue licensure in Alberta to expand its regulated market footprint in Canada.
“Ontario is missing an elegant brand like High Roller. We’re excited to roll out the red carpet for our new customers, and we’re looking forward to showcasing our tremendous product,” said Clemes.
The post High Roller Submits Gaming License Application in Ontario appeared first on Gaming and Gambling Industry in the Americas.
Canada
IAGR announces program for IAGR2025 conference in Toronto

The International Association of Gaming Regulators (IAGR) has released the program for its upcoming annual conference, to be held in Toronto from 20-23 October.
With the theme ‘Resilient regulation: Exploring what works, why and what’s next’, the event brings together global regulators and thought leaders to examine how regulatory frameworks can evolve to meet today’s challenges.
The four-day program explores timely issues, including the rise of AI and behavioural analytics, the impact of converging technologies, cross-border collaboration and the continued push to strengthen responsible gambling policies.
IAGR President Ben Haden said the program offers a strong preview of the content and conversations delegates can expect in Toronto.
‘This year’s program showcases the breadth and complexity of the challenges facing gambling regulators worldwide, from protecting player wellbeing to tackling illegal markets and understanding new technologies,’ Haden said.
‘I encourage regulators, researchers and policy professionals from around the world to join us in Toronto. The conference is a space to learn, share experience, challenge assumptions and shape the future of effective, collaborative regulation.’
Confirmed speakers and panellists include:
- Andrew Rhodes, CEO, Gambling Commission, Great Britain
- Anders Dorph, Director, Danish Gambling Authority, Denmark
- Dr Karin Schnarr, CEO and Registrar, Alcohol and Gaming Commission of Ontario, Canada
- Mark Vander Linden, Director of Research and Responsible Gaming and Carrie Torrisi, Chief of Sports Wagering Division, Massachusetts Gaming Commission, United States
- Bashir Are, CEO, Lagos State Lotteries and Gaming Authority, Nigeria
- Teo Chun Ching, Chief Executive, Gambling Regulatory Authority, Singapore
- Ladipo Abiose Akolade, Founder, GamblePause Initiative Africa, Nigeria
- Rasmus Kjaergaard, CEO, Mindway AI, Denmark
- Tracy Parker, Senior Vice President, Accreditation, Advisory and Insights, Responsible Gambling Council, Canada
- Pedro Romero, Chief of Safer Gambling Partnerships, BetBlocker, Gibraltar
- Sonia Wasowska, Head of Supervision, General Commercial Gaming Regulatory Authority, United Arab Emirates
- Steven Blackburn, Partner, Ashurst Risk Advisory, Australia
The event will be held at The Westin Harbour Castle on Toronto’s waterfront.
The post IAGR announces program for IAGR2025 conference in Toronto appeared first on Gaming and Gambling Industry in the Americas.
Alberta Gaming
Edmonton Elks, Play Alberta Connect on New Partnership

Home field advantage has a new name, as the Edmonton Elks announced that Play Alberta Field at Commonwealth Stadium is now the home of the Elks.
The field naming rights are part of a broader multi-year agreement between Play Alberta and the EE, making Play Alberta the official sports betting partner of the Club.
“We couldn’t be more excited to expand our partnership with Play Alberta. This partnership is about more than just putting a name on the field – it’s about building something meaningful for our fans and our community. Play Alberta is an Alberta-based organization that shares our values and our commitment to giving back. Together, we’re creating new ways for fans to connect with our team and experience the game day atmosphere in a whole new way,” said Elks President and CEO Chris Morris.
The expanded relationship between the Elks and Play Alberta will allow the game day experience to continue to grow. Fans can look forward to unique activations and promotions around the stadium, including the chance to win game tickets and memorabilia.
“Since Play Alberta’s launch five years ago, our team has made it a priority to connect with the communities where our players live and work. We are very excited to join the Edmonton Elks on the field on game days during upcoming CFL seasons. Play Alberta Field at Commonwealth Stadium allows us to partner with the Elks and showcase two brands built for Albertans in a historic Edmonton location,” said Alberta Gaming, Liquor and Cannabis Chief Executive Officer Kandice Machado.
The Elks open their 76th season on Saturday, June 7 in Vancouver when they take on the B.C. Lions. Edmonton’s home opener at Play Alberta Field at Commonwealth Stadium is slated for Thursday, June 19 against the Montreal Alouettes.
The post Edmonton Elks, Play Alberta Connect on New Partnership appeared first on Gaming and Gambling Industry in the Americas.
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