Latest News
DUXPlatform has launched the first product NineCasino
NineCasino, a new online casino brand, has been launched using the DUXPlatform project!
NineCasino is the first product implemented on the special iGaming b2b platform of DUXGroup holding. This project allows you to launch your own online casino literally at the click of a finger!
DUXPlatform has already integrated leading game providers: Play’n GO, Pragmatic Play, Evolution Gaming, NetEnt, BGaming, Microgaming and many others, as well as more than 20 payment providers: Visa, MasterCard, Klarna, Skrill, Interac, etc.
DUXPlatform relies on its own BI platform, which helps partners to get detailed data online: forecasts for LTV and for Churn Rate of users. According to LTV’s forecast, the platform’s neural networks will be able to calculate VIP players at an early stage, which in turn will help VIP support managers to start communicating with users with high gaming potential. The Churn Rate metric will allow you to track the player’s behavior and respond quickly if he ceases to be active.
Also, thanks to BI analysis, partners connecting to the platform will be able to understand what traffic they buy for their product. To date, the identification of low-quality traffic is an acute issue, and therefore more than 10 BI analysts have worked to create a system that would qualitatively solve this problem. The DUXPlatform team has taken care of the analytics tools that will help partners evaluate the profitability of their work, which is the most important indicator of any project.
Among many other things the creators of DUXPlatform are ready to provide partners with the expertise of CRM, VIP, Antifraud, Support, Legal, PSP, and BI departments that help in operating and solving any possible tasks for the product.
NineCasino is the first DUXPlatform-based product with a Curacao license and more than 3,000 games. Several currencies are available on the product in one account at once, as well as daily cashbacks for all players up to 100%!
“5 months ago we decided to launch our own online casino brand, and for a very long time we were looking for partners who we could trust. When we found the DUXPlatform solution, we were pleasantly surprised by the flexibility and power of the platform. We are grateful to the DUXPlatform team for their prompt response and the opportunity to improve the product based on our wishes” said the CEO of NineCasino, Michael Newell.
“We are glad that the NineCasino team trusted us and launched our first product on the platform. We are glad to cooperate with such a strong traffic expert, because attracting traffic is the only task of our partners. We always take on all other tasks!” – CMO of DUXGroup Edward Swan.
We remind you that DUXGroup is an international iGaming holding with offices in Cyprus and Malta. DUXGroup has several main assets: DUXPlatform, DUXGroup Operations, DUXGroup Ventures and a strategic partner – the Chilli Partners affiliate network.
Latest News
Caitlin Clark Boosted Betting on March Madness Women’s Games by 540%; a Bellwether on Her WNBA Impact: Optimove Insights’ Analysis
Results based on more than 19 million bets during the 2024 NCAA March Madness tournament also revealed women’s games had more TV viewers, men’s games received more bets
Optimove Insights, the analytical and research arm of Optimove, has conducted a comprehensive analysis of the 2024 NCAA March Madness tournament, shedding light on the significant impact of standout player Caitlin Clark on betting behavior in women’s games. The report revealed that she boosted betting on March Madness by an average of 540%, a bellwether on her likely impact to the WNBA. The report was released at SBC Summit North America.
Results based on 19 Million+ Bets
Between March 29 and April 9, Optimove Insights analyzed more than 19 million bets placed on the 2024 NCAA March Madness tournament, encompassing both men’s and women’s games. The focus of this analysis was to track the betting trends surrounding games featuring Caitlin Clark, a prominent player in women’s college basketball, and the first pick in the 2024 WNBA Draft.
Women’s Games: The Caitlin Clark Effect
Optimove Insights tracked the betting activity on women’s NCAA games from the Elite Eight stage through to the Championship game. The comparative baseline game, Oregon State vs. South Carolina, set at 100%, received the fewest bets among the games tracked.
The data revealed the impact of Caitlin Clark on betting activity, with games featuring her, witnessing an average 540% increase in bets compared to the baseline. This suggests a significant influence of individual players on the betting landscape, emphasizing the role of star power in driving fan engagement and betting interest.
Men’s Championship Game More Bets, Women’s Championship Game More Eyeballs.
Of note is that the women’s Championship game had an average of 18.7 million TV viewers compared to the men’s game at 14.8 million viewers, yet the men’s game attracted more than 3X the number of bets. This disparity underscores potential differences in viewer engagement versus betting activity between the two tournaments.
Men’s Games
The analysis also encompassed betting behavior in men’s NCAA games. Despite the men’s Championship game showing a 139% increase in bets over the baseline, the percentage increase in betting was notably lower compared to women’s games.
A likely explanation for this difference lies in the higher baseline of individual bettors in men’s games, resulting in lower percentage increases. Nevertheless, men’s games consistently attracted more bets throughout the tournament.
According to Rony Vexelman, VP of Marketing at Optimove, “As the WNBA season is about to tip off on May 14, it is doing so, with a generational player. The substantial boost in overall interest in women’s basketball catalyzed by Caitlin Clark is extraordinary. Her influence on boosting betting, TV viewership and more is already starting to drive a new women’s basketball economy in the trillions.”
The post Caitlin Clark Boosted Betting on March Madness Women’s Games by 540%; a Bellwether on Her WNBA Impact: Optimove Insights’ Analysis appeared first on European Gaming Industry News.
7777 gaming, a prominent provider of online casino games, is thrilled to announce its partnership with betPawa, a well-established and trusted online sports betting brand operating across Africa. This collaboration marks a significant milestone for both companies, bringing a diverse selection of 7777 gaming’s top-quality casino games to betPawa’s extensive user base.
Through this partnership, betPawa gains access to 7777 gaming’s full portfolio of 140+ captivating casino games. The integration begins with an exciting lineup of instant win games, including Mayan Gold, Multi Wins, Cash 20x, FunFair 2x, Zeus Quest, Honey of Gold, Golden Scarab, Bucks Detective, Jungle Conquest, and Happy Sheep. These engaging titles promise to enhance betPawa’s gaming offerings, providing its users with even more entertainment options.
Elena Shaterova, Chief Commercial Officer at 7777 gaming stated:, “We are delighted to partner with betPawa and expand our presence in the African market. This collaboration allows us to showcase our diverse range of high-quality casino games to a broader audience, providing them with unparalleled entertainment and gaming experiences.”
Chris Worthington, Head of Casino at betPawa commented, “We are excited to welcome 7777 gaming’s impressive selection of casino games to our platform. Our priority has always been to offer our users the best gaming content, and this partnership aligns perfectly with our commitment to delivering exceptional entertainment and value to our customers.”
betPawa, recognized as one of Africa’s premier online sports betting platforms, boasts over 10 million users spanning multiple countries including Nigeria, Kenya, Tanzania, Malawi, Sierra Leone, Ghana, Benin, Cameroon, DR Congo, Rwanda, Uganda, and Zambia. Renowned for its simplicity, reliability, and security, betPawa is the go-to destination for African bettors seeking a seamless and trustworthy betting experience.
The post 7777 gaming expands African reach with Integration of Casino Games on betPawa appeared first on European Gaming Industry News.
Calling all treasure hunters, thrill seekers and intrepid explorers with a thirst for the unknown – this month, popular premium casino software provider, Swintt, is inviting you back on an epic journey through the sands of time in its action-packed slot, Egypt King Book Hunt.
Set to a backdrop of a long-forgotten temple where mystic relics abound, Egypt King Book Hunt is the third instalment of the popular SwinttPremium series and this time combines simple gameplay and classic graphics and sound with the studio’s much-loved “Book” free spins feature.
Activated whenever three or more of the iconic ‘Book’ symbols appear anywhere on the reels, players will first be prompted to leaf through the pages of an ancient tome until one icon is chosen at random to be the game’s lucky symbol, after which a series of 10 free spins will get underway.
During these bonus games, any instances of the lucky symbol that complete a payline will expand to fill their entire reel – and what’s more, payouts will be awarded for all winning combos regardless of whether the symbols are adjacent or not. On top of that, further free spins can be won for landing additional book symbols and players can even opt to buy into the feature directly.
With Egypt King Book Hunt being available to play with 5 or 10 fixed paylines, players will be able to customise their experience to the level of variance that they’re most comfortable with and they’ll also have the chance to try and double any winnings they collect in an optional risk feature.
David Mann, Chief Executive Officer at Swintt, said: “The fact that the pyramids have stood for thousands of years is testament to them being a design classic – and we feel our Premium slots fall into much the same category! Combining iconic graphics and sound, intuitive gameplay and popular ‘Book’ free spins, we’re sure Egypt King Book Hunt will be a great addition.”
The post Swintt journeys back through the sands of time in Egypt King Book Hunt appeared first on European Gaming Industry News.
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