DANSKE SPIL EXECUTIVE ULRIK BORGEN JOINS SHAPE GAMES MANAGEMENT AS COMPANY BUILDS TEAM OF INDUSTRY EXPERTS

Borgen brings twenty years of mobile product management and regulatory expertise

Ulrik Borgen, has joined Shape Games as Director of Account Management, bringing nearly 10 years of online gaming and regulatory experience to the executive team as Shape Games continues its expansion plans across the United States online gaming market and beyond, the company announced today.

Borgen is the former PMO Director of Danske Spil and led the transition of the state-run online gaming company as the Danish market opened to private competition in 2012. Danske Spil has maintained its market leadership in the face of competition from the major global online gaming companies. Borgen leveraged his decade at Nokia where he led mobile product development.

“Ulrik is a mobile product innovator who knows how to beat the competition by delivering what consumers want, even before they know they want it”, said Risom. “His expertise in being a public sector operator and developing industry-leading products within complex regulatory environments complements our deep bench of commercial gaming expertise.”

Borgen said: “Shape Games has a strong track record in the successful combination of innovative, seamless and customer focused user experience with the attention to compliance to give users peace of mind and security. I’m happy to be part of the exciting next phase of the company’s growth and bring my knowledge of helping companies navigate regulatory requirements to maximise their growth and user experiences.”

Shape is a leading consumer app developer for major global brands and recently created Shape Games to address the specific needs of the online gambling industry. Co-founders CEO Christian Risom, CIO Ole Gammelgaard, CDO Nicolas Linde and CTO Philip Bruce have created consumer apps for leading global brands including Apple, ebay, IKEA and Red Bull. Shape also has a long history with Danske Spil, Denmark’s state-run gambling operator of Oddset, the leading Danish online sportsbook and with whom the company has won several industry awards for innovation.