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Scientific Games Celebrates Instant Game Production Expansion To Serve UK, European And International Lotteries
Scientific Games Corporation announces the official ribbon-cutting of its newest, most advanced lottery instant game technology at the Company’s Leeds, UK production facility which serves the UK National Lottery and 50 lotteries in Europe and internationally. With the new technology, the world’s largest creator, manufacturer and services provider of lottery instant “scratch” games expands its global production capacity by 20%. The additional production volume is expected to add an estimated 175 employees to the Company’s UK workforce. Scientific Games’ Leeds facility is one of five global instant games production centers serving the worldwide lottery industry with products representing 70% of global retail sales.
Hilary Benn, Member of Parliament for Leeds Central, participated in a COVID-safe ribbon-cutting ceremony and tour with Scientific Games executives Mark Scholey, VP Global Manufacturing, and Kevin Anderson, VP Global Strategic Accounts EMEA, as well as a host of the Company’s UK employees.
“Our investment in this UK production expansion represents our strong commitment to serve the UK National Lottery and lotteries throughout Europe, and to entertain the world’s players through our instant game innovation,” said Anderson.
Scientific Games has produced instant games for the UK National Lottery since its inception in 1994. Serving as the National Lottery’s exclusive instant game provider, the Company played a key role in helping the Lottery’s instant game business grow to become a $4.7 billion (USD) consumer product category that funds its UK beneficiary programs. The National Lottery is currently ranked sixth in the world for total instant game sales (La Fleur’s 2020 Almanac, per capita retail sales).
“This technology expansion allows lotteries to bring new games to market more quickly so they can offer just-in-time inventory at retail. The expansion strengthens our nearly 50 years of global leadership in lottery instant products, and importantly helps our lottery customers drive maximum proceeds to support their beneficiary programs,” said Scholey.
The new instant games production technology at Scientific Games’ Leeds facility is the most advanced in the world, offering a wide range of flexibility in game innovation including playstyle, color, images, ticket sizes, and specialty papers and finishes. The technology manufactures instant game tickets at 1,000 feet per minute and supports the Company’s commitment to quality environmental practices with the use of green technology, recyclable paper, water-based inks and energy-efficient processes. It was custom-designed by Scientific Games engineers and TRESU a global provider of uniquely engineered, advanced technology solutions.
The Company developed the technology that launched the world’s very first secure instant lottery game in 1974 and continues to set the global lottery industry’s gold standard for game programming security. Scientific Games is certified by the World Lottery Association as a Responsible Gaming supplier and currently designs and manufactures lottery instant games for more than 100 lotteries worldwide, including 19 of the Top 20 performing instant game lotteries worldwide (La Fleur’s 2020 Almanac, per capita retail sales).
Scientific Games is the largest lottery systems technology provider in Europe and a leading provider of digital lottery games, mobile apps, and player loyalty programs. Recently, the Company acquired UK-based Sideplay Entertainment to expand its digital lottery eInstant game studios globally.
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Press Box PR strengthens team with addition of ex-Betway and Stats Perform content editor Will Rook

Fast-growing digital PR agency has offices in London and Manchester
Digital PR agency Press Box PR has strengthened its content team with the appointment of Will Rook as Senior Creative Content Manager.
Rook spent seven and a half years at Betway Group in various editorial roles between 2016 and 2023. He later worked with Stats Perform as Project Manager and Content Editor to help manage the delivery of its sports betting editorial content for their clients and produce much of the English language content himself.
He joins the content team at Press Box to develop engaging sports campaigns that leverage global trending topics from ideation through to execution, to earn top-tier media coverage for clients across multiple sectors, including sports, betting and gaming.
Press Box is an earned-first digital PR and content agency, delivering B2C and B2B communications, with specialisms in sport, betting and gaming, finance, consumer lifestyle and hospitality and catering brands.
Founded in 2019 by former Ladbrokes PR manager Alex Donohue, Press Box PR now employs more than 40 people across its offices in London and Manchester.
Rook said: “I’m really grateful for the opportunity at this stage of my career and can’t wait to get started. I’m excited to be joining a team that is growing and am looking forward to contributing to the success of the agency and our clients.”
Greg Johnson, Head of Content at Press Box PR, said: “Brilliant content is at the heart of what we do at Press Box and Will’s arrival further strengthens our team. His deep knowledge of sport and betting, combined with his proven ability to come up with great ideas and produce relevant and newsworthy content will help us continue to exceed expectations for our clients.”
The post Press Box PR strengthens team with addition of ex-Betway and Stats Perform content editor Will Rook appeared first on European Gaming Industry News.
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HELLISH 7 HITS FROM HÖLLE

“Hellish 7 Hold & Win”, (Höllische 7 Hold & Win in German) is now live, a spicy Classic Series slot from the Berlin-based developer Hölle Games.
This is a new summer edition in the Hellish Seven franchise, known for its high volatility, hellishly good payouts, and hard rock riffs. The new entry features Hold & Win, where, if players can fill the reels with (any) cash symbol, they will win the impressive 7777x main prize! Mini, Major and Mega jackpot payouts can be scooped up along the way too, awarding more instant cash wins, and ladder & card gamble mini-games also allow potential bonus winnings.
Players can directly buy entry into the feature if they want to skip the base game, or they can opt to use Feuer Stake which is a Stake Boost feature that increases the chances of hitting the Hold & Win for only a 1.5x stake multiplier spin cost.
The game is now available for MGA with other territories following soon. Hölle Games will release another flamin’ good slot later this month with Dragon’s Diamonds, a 5×6 scatter cascade featuring the titular dragon and huge multiplier win potential.
The post HELLISH 7 HITS FROM HÖLLE appeared first on European Gaming Industry News.
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Booming Games Partners with Bitville Gaming to Strengthen African Presence

Booming Games, a top-tier developer of high-end slot content for the global iGaming industry, is proud to announce a strategic partnership with Bitville Gaming, a leading provider of innovative and compliant gaming solutions across South Africa and emerging markets.
This collaboration marks a significant milestone in Bitville Gaming’s ongoing mission to deliver world-class gaming content to licensed operators and regulated markets. The partnership enables Bitville Gaming to integrate Booming Games’ full portfolio of award-winning slot titles, featuring engaging themes, innovative mechanics, and premium-quality graphics into its content distribution network.
Booming Games continues to expand its global footprint, and this new partnership represents a significant step in bringing its games to emerging regulated markets. With a shared focus on integrity, entertainment, and compliance, both companies are well-positioned to offer enriched player experiences while meeting the highest standards of regulatory oversight.
This partnership is effective immediately, and integration efforts are already underway to ensure Booming Games titles are readily accessible to licensed operators across the region.
Solomon Godwin, Head of Africa at Booming Games, said: “Partnering with Bitville Gaming offers an exciting opportunity for Booming Games as we expand our reach across Africa. This collaboration allows us to deliver our premium gaming experiences to a broader audience while continuing to meet the evolving needs of our players. We’re thrilled to introduce our high-quality, immersive titles, including Buffalo Hold and Win Extreme, 64 Gold Coins Hold and Win, Gold Gold Gold 5000, and Ronaldinho Spins to players on the Bitville Gaming platform”.
Andrew von Hoesslin, CEO at Bitville Gaming, added: “The Bitville team is delighted and thrilled to announce our partnership with Booming Games. Their innovative, entertaining and cutting-edge online slot games are a perfect fit for Bitville’s platform. We can’t wait to bring this exciting gaming experience to operators in the African market. This collaboration is a testament to our commitment to delivering the best in online entertainment.”
The post Booming Games Partners with Bitville Gaming to Strengthen African Presence appeared first on European Gaming Industry News.
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