Gaming Americas Weekly Roundup – September 20-26

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news, new partnerships and new appointments. Read on and get updated.

Latest News

ZK International Group has announced that it has made an additional investment of $10M in Maximbet.com (Maximbet), increasing its ownership stake in the rapidly-growing sports betting and casino operator to 15.73%.

Caleta Gaming has announced that its full portfolio is live at Playbonds. Players now have access to Caleta’s video bingos, kenos, slots, scratchcards and lotto games, including Halloween family games like Halloween Bingo, Halloween Raspadinha and Halloween Keno.

EmuCasino has launched a new sister site, EddyVegas, to serve the Canadian market. The new site has drawn inspiration from the famed Las Vegas strip. EddyVegas has been designed based on Las Vegas strip aesthetics and graphics.

Campeonato Brasileiro Série A team Flamengo in partnership with Chiliz, the leading global blockchain providers for the sports and entertainment industry, have announced that they will launch a $MENGO Fan Token on the Socios.com app.

Payments platform PayNearMe has announced that it has been approved by the Arizona Department of Gaming to provide its services to licensed operators in the state.

EPIC Risk Management has launched a U.S. subsidiary in the state of Delaware. The new headquarters of EPIC Risk Management in the US will service both the U.S. and Canadian territories and will be a Public Benefit Corporation (PBC), codifying its commitment to reducing gambling-related harm in the US as a commercially sustainable but socially driven business.

New Partnerships

LSU Athletics and Caesars Entertainment announced a multi-year partnership to make Caesars Sportsbook the exclusive gaming and sportsbook partner of the Louisiana State University athletics department.

WynnBET has become the Official Sportsbook Partner of the NFL’s Indianapolis Colts. As per the deal, Lucas Oil Stadium’s West Club will be re-named the WynnBET Club, featuring a 21+ only sports bar environment in the upstairs club level, as well as a WynnBET VIP area.

Tipico has entered into a partnership with display screen provider TVM DOOH that will see its odds and content appear on screens in restaurants and bars in Colorado and New Jersey. TVM DOOH is the largest display screen network in restaurants and bars across the US.

Rush Street Interactive, a Chicago-based gaming and betting company which operates the BetRivers, PlaySugarhouse and RushBet sportsbook brands, has become the Official Sports Betting Partner of Magic City Jai-Alai.

Pragmatic Play has launched various verticals in Peru with Apuesta Total. The operator will be able to enjoy Pragmatic Play’s collection of Live Casino, Virtual Sports and Slot titles, including the latest video slot Chilli Heat Megaways.

New Appointments

PointsBet has appointed Jeff Gamble as its new Vice President of Creative.

Sportradar has announced that Michael Jordan, NBA legend and early Sportradar investor, will serve as a special advisor to Sportradar’s Board of Directors.

Scientific Games Corporation has announced the appointment of Connie James as Executive Vice President, Chief Financial Officer, Treasurer and Corporate Secretary, effective October 15.

Complexity Gaming, one of North America’s most elite and longest-standing esports organisations, has announced that TimTheTatman, one of the most popular esports personalities with more than 18 million social followers, has joined Complexity.