Gaming
Tenjin and GameAnalytics launch Growth FullStack
Tenjin, the leading mobile marketing measurement platform for indie and mid-sized mobile game publishers, and GameAnalytics, the player analysis platform of choice for mobile game developers, have launched Growth FullStack, the first in a new series of developer tools and training resources offering affordable access to data and analyses.
Launched to coincide with the release of iOS15, Growth FullStack empowers mobile developers to navigate a privacy-centric marketing landscape which requires a unified approach to managing significant amounts of disparate datasets. Unable to use Apple’s Identifier for Advertisers (IDFA) and with low numbers of mobile users opting to share their user-level data with apps, marketers have been left with scattered datasets which haven’t been utilized effectively for performance marketing. Similar changes are imminent on Android, impacting the entire app developer ecosystem.
Large app publishers have already figured out that consolidated , better-analyzed data is the solution. However, the huge data science and R&D teams large publishers operate are unattainable for 99% of mobile publishers. The vast majority are caught in a transition period where familiar, Mobile Measurement Partner-centric deterministic attribution is not working anymore and Apple-centric attribution such as iOS15’s SKAdNetwork isn’t widely understood.
Growth FullStack enables mobile publishers to collect the data that they need, store it in the way they want, and optimize their campaigns activity using off-the-shelf or custom analyses. Enabled by a no-code ‘plug and play’ model, mobile marketers no longer need to depend on in-house data engineering to unify and understand complex data sets.
Announcing Growth FullStack, Tenjin CEO and Co-Founder, Christopher Farm said:
“We’re excited to partner with GameAnalytics to offer Growth FullStack. The inspiration was our joint understanding that mobile marketers have their own siloed data sources, databases and analyses – sometimes multiple of each – but no way to draw them together post-IDFA. Paired with iOS14 and 15 redacting some of the important dimensions (for example country data sets) finding ways to build a network of data within Growth FullStack provides the tools and training for mobile publishers to achieve the similar insights like big publishers are used to, enabling them to focus on building their apps and games. GameAnalytics and Tenjin both have very popular free platforms and share a commitment to educating our clients, so we’re delighted to be working together to help great apps grow in the new privacy-first world.”
Morten E. Wulff, Chairman and Founder at GameAnalytics, added:
“We’re thrilled to be announcing our new partnership with Tenjin, which is perfectly aligned to help us deliver best-in-class developer tools. Conversations with our mutual mobile game clients showed that they want us to offer services across their full stack of data tools, and Growth FullStack is the first in a suite of collaborative products that will supercharge the switch to Apple & Android-centric attribution. Mobile performance marketing architecture has been thrown into disarray during 2021 for publishers worldwide, but with Growth FullStack any mobile publisher can run new analyses of previously diffuse datasets with no in-house expertise.”
Growth FullStack has been operating in early access and trialled by publishers including Lucky Kat Studios.
Hernan Zhou, Co-Founder and CTO at Lucky Kat Studios, commented:
“Indie game developers need help to make sense of the post-IDFA world of mobile marketing. Old tools aren’t able to support user acquisition as they did before iOS14 and the data sources we have access to require far more analysis to generate insights. For example, one of our main user acquisition channels now has two APIs for the same data: Apple’s data and their own data. How do we figure out which is best to help us grow? Ultimately we want to focus our energy on making games, and Growth FullStack will be vital in enabling that.”
Conferences in Europe
Portside Game Assembly announces talks and roundtables for June 27th’s premiere of the conference for indie game leaders
Gamecity Hamburg is setting sail with the premiere edition of Portside Game Assembly – a dedicated B2B conference for international indie game leaders – taking place aboard a ship cruising Hamburg’s famous harbour on June 27. With a carefully curated program of keynotes, impulse talks, and roundtables, the conference offers a rare opportunity for studio directors and decision makers to connect in a focused and collaborative setting. Designed to spark fresh perspectives and actionable insights, the event brings together voices from acclaimed indie studios worldwide like Benjamin Laulan (COO & Co-Founder Evil Empire), Philomena Schwab (Founder Stray Fawn Studio), Søren Lundgaard (CEO Ghost Ship Games), Mauricio García (Studio Director The Game Kitchen), Kevin Zuhn (Creative Director & Co-Founder Young Horses Inc.), and more speakers. Tickets for the full conference experience, including a Networking Brunch and the Games Industry Party, are available at portsideassembly.com.
As the premiere of the Portside Game Assembly on June 27 is approaching, the laser-focused program for indie game leaders takes shape.
Keynotes, impulse talks and roundtables: This is the program
By offering a confidential setting for studio directors, the Portside provides value through relevant conversations and strategic networking, which is also reflected in the diverse yet focused conference program. These are some of the program highlights:
- Keynote: Benjamin Laulan (COO & Co-Founder Evil Empire): The “Triple-i Initiative Deep Dive” keynote on how to create your own announcement space and talk directly to your audience when you can’t really relate to other existing showcases.
Impulse Blocks:Impulse Blocks consist of two to three impulse talks, all of which relate to an overarching topic, followed by an open discussion about the perspectives shown and an opportunity for participants to share their own experiences. The discussions will be moderated by Mariève Beauchemin (Programs Director & Co-Founder Indie Asylum) and Andreas Suika (Creative Director & Game Designer).
- Mining for Your Next Gem – How to Decide which Games to Develop
A defining and crucial decision for every indie game studio is: what of the (probably many) game ideas should be pursued? Where should studios allocate their resources – and what game will help a studio prevail? Three speakers will share their approaches to these questions in 10-minute impulse talks:
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- Philomena Schwab (Founder Stray Fawn Studio): Game Idea Validation
- Jonas Tyroller (Founder Grizzly Games): You Don’t Need a Hook
- René Habermann (Director bippinbits): Don’t Ship the Wrong Game
- Games Are Made by People – How to Foster a Good Company Culture
Founding and maintaining an independent game studio and managing a small to mid-size team comes with a lot of responsibility: from growing or having to downsize a team to maintaining a company culture where talent is nurtured, developed, and kept long-term.
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- Mauricio García (Studio Director The Game Kitchen): Keeping the Indie Mindset while Going Big
- Kevin Zuhn (Creative Director & Co-Founder Young Horses Inc.): Hold Your Horses: Why Slow is How We Grow
- From Dev to Dev – Why to Invest in Other Studios
More and more indie studios take the leap to market not only their own games but also put their resources and experiences on games from other developers. Two speakers will share their motivations and learnings from investing in games and studios that are not their own:
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- Søren Lundgaard (CEO Ghost Ship Publishing): Developer by Day, Publisher by Night
- Christian Nyhus Andreasen (COO Fair Games): How to Lose 50% and Still Prosper – Angel Investment Lifestyle
Roundtables:
Roundtables have a more interactive concept than impulse blocks and encourage participants to discuss all aspects of the overarching question from the very beginning
- Roundtable 1: Mobile Ports – When, Why & How? Moderated by Ali Farha (Senior Producer Star Stable Entertainment)
- Roundtable 2: Stronger Together – Business Cooperations Between Indies. Moderated by Manny Hachey (Creative Director Positive Impact Games)
- Roundtable 3: (Self-)Publishing – The Good, the Bad, the Ugly. Moderated by Sophie Atkin (Director & Founder Secret Sauce)
- Roundtable 4: Longtail FTW – How to Make the Most out of Your Game. Moderated by Leonie Wolf (Associate Art Director Maschinen-Mensch)
The Portside Game Assembly website offers a detailed view on speakers, program topics and participating studios: https://portsideassembly.com/program/
The premiere of the Portside Game Assembly is supported by these great sponsors and partners: Photon and Twin Harbour Interactive!
Selection of already confirmed participants:
More than 60 studios from over 15 countries have already registered for the Portside Game Assembly conference on board the MS Princess. Besides already announced participants like Evil Empire, Stray Fawn Studio, The Game Kitchen, Toukana Interactive, Ghostship Publishing, and others, further acclaimed studios join the conference:
- Digital Sun (Moonlighter, Cataclismo) / Spain
- Keen Games (Enshrouded) / Germany
- Young Horses Inc. (Bugsnax, Octodad) / USA
- Gamious (Lake, Turmoil) / Netherlands
- Color Gray Games (The Case of the Golden Idol) / Latvia
- Massive Damage (Star Renegades) / Canada
- Beam NG (BeamNG.drive) / Germany
Further participating studios can be found on the Portside Game Assembly.
The post Portside Game Assembly announces talks and roundtables for June 27th’s premiere of the conference for indie game leaders appeared first on European Gaming Industry News.
Gaming
The Only Tremor That Mattered: Indie Creativity Shook the Room The Very Big Indie Pitch!

The Very Big Indie Pitch (VBIP), a high-energy, speed-dating-style pitching competition held alongside Pocket Gamer Connects, returned to San Francisco for its second post-COVID edition. Developers had just five minutes to impress a room full of expert judges with their games: Refining their pitches and gaining invaluable feedback. But the biggest shock of the day wasn’t the earthquake that rattled the venue, but the sheer creativity and innovation on display from a diverse group of indie developers.
With over 100 entries spanning open-world adventures, fast-paced arcade games, and competitive multiplayer battlers, this year’s submissions covered an astonishing range of genres. The winners stood out for their bold, fresh takes on gaming:
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The first place went to Hawk Shaw: Private Eye by Exit 73 Game with its point-and-click adventure game with unique artwork inspired by Pink Panther. The judges praised the well organised pitch and stylized pitch deck.
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In second place came Purrfect Employee by Second Way Studios for its unique VR game concept where players act as a cat trying to cause chaos in an office while not losing one’s job. The joyful concept really impressed the judges.
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In third place was Blocks for Babies by BunkSoft Interactive LLC a merge of Tetris and Doom made for a new and completely different mash-up of two classic games, proving that indie games continue to push boundaries.
The judges also praised NAME OF THE WILL for its stunning Hong Kong-style artwork and unique story as well as Detective Dotson. A unique storyline about a detective who wants to be a Bollywood star.
“The Very Big Indie Pitch had a fantastic showing this year!” Said Jupiter Hadley, The Big Indie Pitch lead and Staff Writer. “There were so many indie games, all taking the time to pitch their projects and see what our judges said. In the deliberation, the judges spent a lot of time giving positive feedback and commented on how strong this year’s showing was.”
The winning teams earned press packages, expert feedback from judges across PR, journalism, publishing, marketing, and live ops, and valuable industry recognition; giving their games a powerful visibility boost.
“One of the things I liked best about the VBIP is it was a chance to “battle test” our deck,” said winner Greg Lane, Exit 37 Games. “If you’re emailing it out to people, you never truly know if your deck is telling the story you intend. It was very exciting to have an event where you got to the heart of what the game is and could explain it in person.”
This year’s Very Big Indy Pitch combined Console, PC, Mobile and rare VR entries, showcasing the vibrant diversity of indie development. The earthquake may have been a fleeting surprise, but the aftershocks of creativity will be felt for a long time.
Steel Media and Big Indy Pitch are already gearing up to deliver even more developers and experts next time for even more insight and excitement.
“We loved doing the Very Big Indie Pitch! Not only was it a great challenge to pare down our pitch to the essentials, it also helped us prepare for a week of quick introductions and elevator pitches.” said Noah Ritz, BunkSoft Interactive LLC
The post The Only Tremor That Mattered: Indie Creativity Shook the Room The Very Big Indie Pitch! appeared first on Gaming and Gambling Industry in the Americas.
Asia
Riot Games announces Legends Ascend South Asia

Riot Games has announced the launch of Legends Ascend South Asia in association with Aftermath Ventures. Kicking off on April 27, the tournament will be an open-for-all, online-only amateur competition, marking a bold new chapter for competitive League of Legends in the region.
Legends Ascend South Asia runs for four months and features a robust tournament structure, including three open qualifiers, a round-robin league stage, and double-elimination playoffs. With a prize pool of INR 10,00,000, the tournament reflects a strong commitment to building a structured and credible competitive scene for League of Legends players in the region. The winning team will also qualify for the League of Legends Championship Pacific (LCP) Wildcard Playoffs, where teams will battle for a place in the LCP promotion and relegation tournament.
Speaking on the upcoming Legends Ascend, Arun Rajappa, Country Manager India & South Asia, Riot Games, said: “Legends Ascend is about giving players in South Asia a real shot at competitive League of Legends. It’s a step towards building a stronger, more connected community where players and fans can all find more ways to play, engage, grow, and be part of something bigger.”
Tailored for the region’s core League of Legends players, Legends Ascend offers a structured, high-intensity environment that rewards skill, strategy, and consistency. Open to teams from India, Pakistan, Bangladesh, Sri Lanka, Nepal, Bhutan, and the Maldives, the tournament presents a global competitive model, delivering a professional experience from start to finish. Teams can sign up for open qualifier #1 by registering here.
Mansoor ‘Nabu’ Ahmed, Founder & CEO, Aftermath Ventures, said: “Legends Ascend South Asia is more than just a tournament—it’s a platform built to empower a new generation of League players in the region. From playing the game ourselves to now hosting it for the community, this moment is incredibly special. Our partnership with Riot Games marks a milestone in our mission to create consistent, high-quality opportunities for emerging talent. We’re excited to see South Asia rise, compete, and make its mark on the global League of Legends stage.” All matches will be broadcast on Aftermath Ventures’ FragNation YouTube Channel, giving fans front-row access to every game-changing moment, clutch play, and underdog stories that could define the next breakout star.
The initiative is a step forward in Riot’s long-term mission to cultivate a sustainable competitive community in South Asia by creating more opportunities for amateur players in the region.
Legends Ascend South Asia: All You Need to Know
- Registration: Registrations for the Legends Ascend begin on April 27, 2025.
- Registration Link: Teams can sign up for open qualifier #1 by registering here.
- Tournament Format: Teams from across South Asia can compete through 3 Open Qualifiers, followed by a Round Robin League stage, and culminating in double-elimination playoffs.
- Duration: 27th April to 3rd Aug 2025
- Broadcast: Live Broadcast for Legends Ascend begins on May 4 on Aftermath Ventures’ FragNation YouTube Channel
- Prize Pool: INR 10,00,000
○ The winner also qualifies for the League of Legends Championship Pacific (LCP) Wildcard Playoffs.
Key Dates
- Open Qualifier #1:
○Registrations: 27th April to 3rd May
○Matches: 4th to 11 May
- Open Qualifier #2:
○Registrations: 12th to 17th May
○Matches: 18th to 25th May
- Open Qualifier #3:
○Registrations: 26th May to 31st May
○Matches:1st to 8th June
Round Robin League: 13th June to 20th July
Playoffs (Top 4 Double Elimination): 25th July to 3rd August
Join the Action
The Legends Ascend South Asia Amateur Online Championship is the beginning of a new chapter for League of Legends in the region. Whether you’re a player looking to prove your skill or a fan ready to cheer
for your favorite underdog, Legends Ascend invites everyone to witness the rise of South Asia’s next generation of League stars.
Stay tuned to Riot Games India & South Asia’s social channels and Aftermath Ventures’ FragNation YouTube channel for live match coverage, team stories, and tournament updates. Get ready for action-packed weekends as the Legends Ascend live broadcast goes live starting May 4, exclusively on the Fragnation YouTube channel.
The post Riot Games announces Legends Ascend South Asia appeared first on European Gaming Industry News.
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