BetMGM
PlayMichigan.com: Online sportsbooks make modest gains while online casinos set revenue record
Volume at Michigan’s online sportsbooks narrowly ticked up in August to more than $192 million, pushing Michigan past $2 billion in online and retail wagering for the year. The modest gain did not lead to more revenue, though, as sportsbooks set the stage for four of the busiest months of the year, according to PlayMichigan, which analyzes and researches the state’s regulated online gaming and sports betting market.
“August marks the beginning of the most important stretch of the year for sportsbooks,” said Eric Ramsey, analyst for the PlayUSA.com Network, which includes PlayMichigan.com. “It only takes a few college games, the NFL’s preseason and futures bets to show the importance of football to the industry. But the small number of games in August is merely a precursor for the next four months.”
Michigan’s online sportsbooks took in $192.3 million in bets in August, up 2.3% from $188.0 million in July, according to official data released Thursday by the Michigan Gaming Control Board. With $16.3 million in retail wagering in August, which was announced earlier this week, Michigan’s online and retail sportsbooks accounted for $208.6 million in wagering, up 1.1% from $206.3 million in bets in July.
Gross gaming revenue from online betting fell 18.8% to $15.9 million from $19.6 million in July. With retail revenue included, the state’s sportsbooks combined to win $17.5 million for the month, a drop of 15.6% from July. Taxable revenue from online bets landed at $9.2 million, which generated $757,405 in state and local taxes.
The relatively modest bump in sports betting volume was enough to push past $2 billion in online and retail wagering all-time, and for the year. Michigan sportsbooks have tallied:
- $2.2 billion in wagering since launch, including $2.1 billion this year alone.
- $189.0 in gross gaming revenue, including $170.8 million in 2021.
- $8.9 million in state and local taxes, including $7.4 million in state and local taxes this year.
“The hot start after launching online betting in January was the key in hitting $2 billion in wagering this soon, but it is remarkable growth, no matter how you view it,” said Matt Schoch, lead analyst for PlayMichigan.com. “Tax revenue has been somewhat underwhelming so far. As the market continues to mature, and promotional spends begin to slow, hopefully tax revenue improves.”
DraftKings took the online market lead with $61.4 million in wagers, up from $53.4 million in July. Gross gaming revenue rose to $4.4 million from $3.1 million in July. FanDuel fell to No. 2 in the state with $47.7 million in wagers, down from $54.5 million in July. The bets in August produced a market-best $4.8 million in gross sports betting revenue, down from $7.8 million in July.
BetMGM was third in the state with $43.7 million in wagers, up from $41.0 million in July. That total produced $3.9 million in gross receipts, down from $5.0 million in June.
The online market leaders were followed by:
- Barstool ($13.1 million handle, down from $13.6 million in July; $741,707 gross revenue, down from $1.4 million)
- Caesars ($10.0 million handle, up from $7.5 million; $162,383 GGR, down from $252,708)
- PointsBet ($6.2 million handle, down from $7.8 million; $939,617 GGR, up from $849,524)
- BetRivers ($3.1 million handle, up from $2.6 million; $236,884 GGR, up from $224,089)
- Fox Bet ($2.5 million handle, down from $2.7 million; $328,911 GGR, up from $252,873)
- FireKeepers ($1.1 million handle, up from $367,354; $109,987 GGR, up from $44,048)
- TwinSpires ($1.0 million handle, even with July; $109,846 GGR, down from $138,911)
- WynnBet ($883,496 handle, down from $2.3 million; $95,820 GGR, down from $357,718)
- Golden Nugget ($668,503 handle, up from $623,977; $3,049 GGR, down from $98,615)
- Four Winds ($483,992 handle, up from $318,987; $16,666 GGR, down from $35,979)
- Parx ($455,331 handle; $87,231 GGR)
“Football is not only the main draw for most existing bettors, it is also the primary vehicle for each sportsbook to grow its customer base,” Schoch said. “The promotional offerings and seemingly wall-to-wall advertising that we’ve already seen shows how aggressive Michigan’s operators are and will continue to be over the next couple months.”
Online casinos and poker set fresh record
Gross gaming revenue at Michigan’s online casinos and poker rooms rose to a record $97.2 million in August, up 5.3% from $92.3 million in July. August’s revenue was up to $3.1 million per day over the 31 days of August from $3.0 million per day in wagers over the 31 days of July. That total yielded $17.9 million in state taxes and $6.9 million in local taxes.
August marked the fifth time in the past six months that revenue topped $90 million. August also was the first full month of live dealer online casino games, which launched in late July, helping to boost revenue.
Since launching in January, online casinos and poker rooms have generated $672.6 million in revenue and $166.6 million in state and local taxes.
“Michigan’s online casinos continue to grow, and with live dealer games now in the fold, there is no reason to believe that will end soon,” Ramsey said. “For all the interest in sports betting, it is the state’s online casinos that have proven to be the bigger benefit to the state, dwarfing sports betting in tax revenue.”
Other highlights from August:
- BetMGM/MGM Grand Detroit topped the online casino and poker market with $39.7 million in gross gaming revenue, which yielded $10.5 million in state and local taxes.
- FanDuel/Motor City was second, with $14.2 million in gross receipts and $3.7 million in state and local taxes. DraftKings/Bay Mills was third with $12.6 million in gross receipts, producing $3.2 million in state and local taxes.
For more information and analysis on regulated sports betting in Michigan, visit PlayMichigan.com/news.
In-demand game developer adds tier-one operator to its growing roster of partners in North America
1X2 Network, the award-winning content provider, continues to take the North American market by storm following a major deal with BetMGM, a leading sports betting and iGaming operator.
The direct integration with BetMGM means the operator’s players now have access to a huge selection of slot and crash titles from across the 1X2 Network game studio portfolio. This includes player favourite titles including Wolf Strike, Eagle Strike and 1 Million Megaways BC from Iron Dog Studio, Reel Diamonds from 1X2gaming, and the Prospector Wilds series from Prospect Gaming.
These slots combine great themes, striking design, booming sound and compelling gameplay that promises to put players on the edge of their seats with each spin.
But that’s just the start. BetMGM players can also strap into the cutting-edge crash game Crashout Maverick. This flagship game from 1X2 Network’s arcade division AD LUNAM, has hit the mark with players around the world, delivering action-packed gameplay, and near instantaneous response times.
The 1X2 portfolio of games is available at BetMGM in Michigan initially, following closely by Ontario, with further markets available across North America (pending regulatory approval) in the coming year.
Kevin Reid, Chief Executive Officer at 1X2 Network, said: “We have ambitious plans for the North American market and what better way to build further momentum here than by partnering with one of the most prestigious operators, BetMGM.
“Our games are proving to be hugely popular with players in the US thanks to the great themes, bold design and gripping gameplay built into each title. This includes Crashout Maverick, which has quickly become one of the top crash games in the market.
“This is a significant deal for 1X2 Network and really does mark our arrival as a leading content provider in the fast-growing market.”
Oliver Bartlett, Vice President of Gaming Product & Content, BetMGM. “The partnership with 1X2 Network is a testament to our commitment to offer the broadest and best content to our players. We look forward to seeing them fire up the reels on big action slots such as Wolf Strike and enjoying the thrills and spills of Crashout Maverick”.
Boldplay, the casino software supplier, has announced its much-anticipated U.S. debut after teaming up with BetMGM, a leading iGaming and sports betting operator, and providing its first set of games Cyborg City, Toro Bravo, and Gold Metal Ox.
The new partnership will see Boldplay’s extensive collection of innovative video slots, table games, virtual scratch and keno titles become available to customers in the U.S. market for the very first time, enabling countless players to experience the brand’s signature range of bonus features and jackpots.
Notable highlights to come out of the studio include Boldplay Spins – a unique twist on Free Spins that sees the reels spin both vertically and horizontally to create more winning pay lines – and the brand’s flagship jackpot, the Boldplay Superpot, which gives players of all bankroll levels a chance to win big.
The exclusive nature of the deal will also see BetMGM gain a significant market advantage in the U.S., where it will initially be the only platform able to offer Boldplay games. Given these titles have already garnered plenty of critical acclaim from players and operators across Europe, their presence at BetMGM will be a huge draw and will help the platform further enhance its standing in the industry.
This latest collaboration represents another significant step in Boldplay’s evolution from up-and-coming studio to one of the industry’s most sought-after software providers and will allow the brand to extend its reach into new regulated markets – a move CEO, Valli Fragoso, is clearly optimistic about.
“Boldplay is thrilled to announce that we’re teaming up with BetMGM in an exclusive partnership that will see our games be made available in the U.S. for the very first time,” she said. “By joining forces with such a prestigious operator, we’ll be able to raise the profile of our brand in the country as we continue to expand and we’re looking forward to what should be a hugely successful collaboration.”
Swedish gaming giants’ games now live with leading US operator in Michigan, West Virginia, New Jersey, and the Keystone State
Play’n GO, the world’s leading casino entertainment provider, has today announced further expansion of its partnership with leading US operator BetMGM,with the Swedish gaming giant’s content now available with the group in Pennsylvania.
Play’n GO and BetMGM’s US partnership has already proven stunningly successful in Michigan, New Jersey, and West Virginia, and this expansion sees the partnership extend to a fourth US state. Having secured its Pennsylvanian gaming license in March, Play’n GO is now live with two operators in this key state. BetMGM players in Pennsylvania now have access to classic Play’n GO titles, such as Reactoonz.
Play’n GO is now licensed in six US states and is aiming to be active in every regulated market, in the US and around the world.
Magnus Olsson, Chief Commercial Officer at Play’n GO said: “We’re pleased to expand our partnership with BetMGM into a fourth US state, and look forward to continued success together. We have always been committed to a safe, regulation-led industry to secure a sustainable future for us all. BetMGM share our vision, and so are a perfect partner for us. We will continue our mission of being active in every regulated market around the world, and we’re excited for further growth opportunities well into the future, in the US and beyond.”
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